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Acceptability and Understanding of Front-of-Pack Nutrition Labeling: A Randomized Experiment in Thai Adults

Acceptability and Understanding of Front-of-Pack Nutrition Labeling: A Randomized Experiment in Thai Adults

Status
Active, not recruiting
Phases
Unknown
Study type
Observational
Source
TCTR
Registry ID
TCTR20250309011
Enrollment
453
Registered
2025-03-09
Start date
2024-10-30
Completion date
Unknown
Last updated
2026-08-03

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Healthy participants must be adults, aged 18 years or older Healthy Volunteer

Interventions

In this group, participants will be provided with an information flyer about the Guideline Daily Amount (GDA) label. They will then be asked to complete the acceptability questionnaire and quiz that a
Other,Other,Other
GDA,THCL,WL

Sponsors

Thai Health Promotion Foundation
Lead Sponsor

Eligibility

Sex/Gender
All
Age
18 Years to No maximum

Inclusion criteria

Inclusion criteria: (1) Participants must be adults, aged 18 years or older; (2) They must engage in grocery shopping for their households at least twice per month; (3) They should regularly consume at least one of the 9 potential THCL food groups available on the shopping site

Exclusion criteria

Exclusion criteria: (1) Participants are not pregnant women; (2) Participants employed in professions directly linked to marketing or the food and beverage industry

Design outcomes

Primary

MeasureTime frame
Consumer acceptability of front-of-pack nutrition labels At the end of the session Percentages of 'strongly agree' and 'agree' responses for each label were analyzed across variables related to liking (L), attractiveness (A), and perceived cognitive workload (C),Consumer objective understanding of front-of-pack nutrition labels At the end of the session The number of correct answers was analyzed for each food category and for all food categories combined

Secondary

MeasureTime frame
Time taken to identify the product with the lowest nutritional quality during the objective understanding exercise At the end of the session Real-time data acquisition software

Countries

Thailand

Contacts

Public ContactWantanee Kriengsinyos

Institute of Nutrition, Mahidol University

wantanee.krieng@mahidol.ac.th028002380

Outcome results

None listed

Source: TCTR (via WHO ICTRP) · Data processed: Aug 10, 2026