Positive deviance approach for exclusive breast feeding practice

Community based Newborn and Infant Breast Feeding Practice Using Positive Deviance Approach: Non-Randomized Controlled Trial OR Effect of Using Positive Deviance Approach on exclusive breast feeding practice in Jimma Town: Community based controlled trial

Status

Active, not recruiting

Phases

Unknown

Study type

Interventional

Source

PACTR

Registry ID

PACTR201805003379263

Enrollment

260

Registered

2018-05-09

Start date

2018-03-01

Completion date

Unknown

Last updated

2026-08-03

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Nutritional, Metabolic, Endocrine Pregnancy and Childbirth Exclusive Breast feeding/Nutrition

Interventions

Home based counseling on exclusive breast feeding

Home based counseling on exclusive breast feeding practice

Eligibility

Sex/Gender

Female

Inclusion criteria

Inclusion criteria: Selected mothers who are in third trimester of pregnancy(32-36 weeks of gestational age or visibly pregnant)during enrollment period AND Mothers who had gave live birth in the last 5 years AND able to provide informed consent and no plans of moving away the following year from the current residential area

Exclusion criteria

Exclusion criteria: Mothers with known medical/physical problem that affect breast feeding AND/OR Mother whose baby died at birth and pre-term births (will lose first visit which will be at 37-40 weeks)

Design outcomes

Primary

Measure	Time frame
Proportion of exclusive breast feeding and the effect of intervention	—

Secondary

Measure	Time frame
change in attitude and knowledge of exclusive breast feeding practice	—

Countries

Ethiopia

Contacts

Public ContactSeble Wengel

Research coordinator at iifphc-E

seblewengel@iifphc.org0118276789

Outcome results

None listed

Source: PACTR (via WHO ICTRP) · Data processed: Aug 9, 2026