The role of attention to explain the effects of food commercials on food intake.

Attentional bias as possible moderator for the effects of food advertisement on actual food intake among children.

Status

Active, not recruiting

Phases

Unknown

Study type

Interventional

Source

NL-OMON

Registry ID

NL-OMON23629

Enrollment

200

Registered

2013-02-20

Start date

2013-03-20

Completion date

Unknown

Last updated

2024-02-28

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

overweight, obesity, food intake, food advertisement to children. attentional bias

Interventions

The children will play an advergame (promoting nonfood or food) and afterwards they can snack from different bowls containing food items. Via an eye-tracker eye movements are measured to indicate atte

Eligibility

Inclusion criteria

Inclusion criteria: Children between 6-12 year old.

Exclusion criteria

Exclusion criteria: Children that are allergic to the test food.

Design outcomes

Primary

Measure	Time frame
1. Calorie intake; 2. BMI; 3. Attentional bias.	—

Secondary

Measure	Time frame
1. Brand recognition; 2. Brand preferences; 3. Brand attitude.	—

Contacts

Public ContactFrans Folkvord

Department of Communication Science Faculty of Social Sciences Radboud University of Nijmegen P.O. Box 9104

f.folkvord@maw.ru.nl+31 (0)24 3615896

Outcome results

None listed

Source: NL-OMON (via WHO ICTRP)