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Add a Legume to Your Cart

Add a Legume to Your Cart: The Role of Tailored Communication in Promoting Healthier and More Sustainable Food Purchasing - A Study Within the Framework of the PNRR 10 ON FOODS Partnership

Status
Completed
Phases
Unknown
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT07600606
Enrollment
682
Registered
2026-05-20
Start date
2025-11-17
Completion date
2026-03-13
Last updated
2026-06-11

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Educational Condition, Persuasive Condition, Tailored Condition

Keywords

legumes, well-being, food education, healthy diet, communication strategies

Brief summary

This study aims to evaluate the efficacy of a healthy diet promotion intervention focused on increasing legume consumption. The intervention is delivered via mobile application in a sample drawn from the healthy adult population.

Detailed description

This study investigates the effects of different communication strategies on behavioral change. The intervention is designed to promote legume consumption. After compiling different profiling and assessment questionnaires, participants watch one of three different possible type of brief video performed by professional actors that discuss the benefits of eating more legumes in terms of health and environmental benefits. Then, with an ad-hoc designed task, they do a simulated grocery shopping and an automatic task to assess approach-avoidance tendency towards meat vs. legumes dishes. Finally, explicit attitudes are assessed. Group differences are explored across three experimental conditions, which vary in the communication strategies. Group 1 watches a video with an educational communicative style and content (EDUCATIONAL), group watches a video presented with a persuasive style, and general content (PERSUASIVE), while group 3 watches a persuasive video with tailored content, based on the profiling phase (TAILORED). The primary aim of the study is to evaluate the impact of these different communication strategies on attitudes and legume purchase. Secondary aims include the investigation of differences in other unspecific purchases.

Interventions

OTHEREducational

Participants watch an educational video about the benefits of eating legumes. Then, they perform the grocery shopping simulation and the automatic task for approach/avoidance assessment

OTHERPersuasive

Participants watch a persuasive video with educational content about the benefits of eating legumes. Then, they perform the grocery shopping simulation

Participants watch a persuasive video with a tailored content about the benefits of eating legumes. Then, they perform the grocery shopping simulation

Sponsors

University of Milano Bicocca
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION
Masking
DOUBLE (Subject, Investigator)

Eligibility

Sex/Gender
ALL
Age
18 Years to 30 Years
Healthy volunteers
Yes

Inclusion criteria

* be university students (enrolled in a bachelor's degree, master's degree/specialized degree/single-cycle degree program, or postgraduate education); * own a smartphone.

Exclusion criteria

* consume an adequate amount of legumes (\> 3 servings); * suffer from one or more conditions that could represent a contraindication to the consumption of certain specific categories of legumes, such as favism, allergies, irritable bowel syndrome, short bowel syndrome and/or leaky gut, forms of intestinal dysbiosis, or other intestinal disorders.

Design outcomes

Primary

MeasureTime frameDescription
Portions of purchased legumes - task 1 - simulation on online grocery shoppingT1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by the end of the day.In the first task, specifically designed for the present study, participants are asked to complete a simulated online grocery shopping for the following week. The task is structured to closely resemble a real shopping experience: each item can be added to the virtual cart in a potentially unlimited number of units, with higher values indicating larger quantities purchased and a value of zero indicating that the item was not selected. The primary outcome will consist of the total number of legume-based items selected, subsequently converted into servings. This conversion process will be carried out by the nutrition research team.
Explicit attitudes about legumesT1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.Participants were asked to express their opinions about legumes using six different bipolar scales, introduced with the following instruction: "Now think about legumes (e.g., chickpeas, peas, beans, lentils, broad beans). Which adjectives do you consider most appropriate to describe them? Please respond to each pair of adjectives without overthinking your answer." The bipolar adjective pairs were as follows: negative-positive; bland-tasty; isolating-convivial; unsatisfying-satiating; difficult-easy; loser-winner. Responses were recorded on 7-point scales ranging from 1 (indicating the negative pole of each adjective pair) to 7 (indicating the positive pole of each adjective pair).
Swipe Approach-Avoidance Task (SwipeAAT)T1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.The Swipe Approach-Avoidance Task (SwipeAAT) is a smartphone-based version of the Approach-Avoidance Task, in which participants interact with visual stimuli according to specific instructions. Stimuli must either be "approached" (by swiping upward) or "avoided" (by swiping downward) depending on the instructions provided. Reaction times recorded during task performance are analyzed to infer spontaneous behavioral tendencies of approach or avoidance toward the presented stimuli. To assess spontaneous approach and avoidance tendencies toward legumes and meat, two scores were computed for each participant: Legume SwipeAAT score, calculated as the difference between the mean of all valid latencies (see Data Exclusion) for the "Avoid legumes" trials and the "Approach legumes" trials. Meat SwipeAAT score, calculated as the difference between the mean of all valid latencies (see Data Exclusion) for the "Avoid meat" trials and the "Approach meat" trials.
Intention to increase legumes portions in the future - single ad hoc itemT1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.Participants were asked to report their future intention to increase their weekly consumption of legumes using a single-item measure ("Do you intend to increase your consumption of legumes in the near future?"). Responses were provided on a 5-point scale ranging from 1 ("absolutely not") to 5 ("absolutely yes").

Secondary

MeasureTime frameDescription
Portions of other purchased items - task 1 - simulation on online grocery shoppingT1 - day 3. After compiling the baseline assessment (T0) at day 1, participants received the link to complete the second part of the survey at day 3, which was to be completed by day 3.In addition to legumes, purchases made during the online grocery shopping simulation task will also be analyzed for other categories of interest, including meat, fruit and vegetables, processed foods, and related product categories.

Countries

Italy

Contacts

STUDY_DIRECTORPatrizia Steca

University of Milan-Bicocca

PRINCIPAL_INVESTIGATORMaria Elide Vanutelli

University of Milan-Bicocca

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Jun 12, 2026