Cigarettes, Electronic Cigarettes, Tobacco Products
Conditions
Keywords
dual use, tobacco cesation, communication campaign
Brief summary
The study is a pilot test of effectiveness of communication campaign ads on interest in quitting combustible cigarettes and e-cigarettes. Over the course of 5 weeks, participants are sent ads that are designed to encourage quitting and then answer surveys.
Detailed description
Qualtrics Services will enroll 90 US adult dual users to participate in this study using existing panels. Inclusion criteria are current cigarette and e-cigarette use, age 18 or older, and ability read and answer questions in English, and willingness to receive text messages. Qualtrics will contact, screen, consent and randomize participants into 1 of 2 study arms: exposure to a 3 cycles of 6 ads encouraging them to quit smoking and vaping simultaneously or 6 ads encouraging them to quit sequentially (quitting smoking first followed by quitting vaping). The ads (one per day) are presented along with brief daily surveys. The primary outcome in intent to quit smoking.
Interventions
OTHERcommunication
Participants view an image that is an ad designed to encourage them to quit their use of cigarettes and e-cigarettes.
Sponsors
UNC Lineberger Comprehensive Cancer Center
National Cancer Institute (NCI)
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION
Masking
SINGLE (Subject)
Eligibility
Sex/Gender
ALL
Age
18 Years to No maximum
Healthy volunteers
No
Inclusion criteria
* use cigarettes every day or some days * use e-cigarettes every day or some days * age 18 or older * ability to read and answer questions in English
Exclusion criteria
* under age 18
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Cigarette quit intention | Measured at baseline (Day 0) weekly surveys (Days 7, 14), post 1 survey (Day 21), and post 2 survey (Day 35) | A three question scale of interest in quitting cigarettes: How \[interested are you in quitting / likely are you to quit / much do you intend to quit\] smoking cigarettes in the next 6 months? 4 point response scale. |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| E-cigarette quit intention | Measured at baseline (Day 0) weekly surveys (Days 7, 14), post 1 survey (Day 21), and post 2 survey (Day 35) | A three question scale of interest in quitting vaping (e-cigarettes): How \[interested are you in quitting / likely are you to quit / much do you intend to quit\] vaping in the next 6 months? 4 point response scale. |
| Cigarette quit attempts | Measured at baseline (Day 0) weekly surveys (Days 7, 14), post 1 survey (Day 21), and post 2 survey (Day 35) | A question: In the last 7 days, have you attempted to stop smoking cigarettes? (yes/no) |
| E-cigarette quit attempts | Measured at baseline (Day 0) weekly surveys (Days 7, 14), post 1 survey (Day 21), and post 2 survey (Day 35) | A question: In the last 7 days, have you attempted to stop vaping? (yes/no) |
| Forgoing cigarettes | Measured at baseline (Day 0) weekly surveys (Days 7, 14), post 1 survey (Day 21), and post 2 survey (Day 35) | A question: In the last 7 days, how many times did you stop yourself from having a cigarette because you wanted to smoke less? \[numerical response 0-250\] |
| Forgoing e-cigarettes | Measured at baseline (Day 0) weekly surveys (Days 7, 14), post 1 survey (Day 21), and post 2 survey (Day 35) | A question: In the last 7 days, how many times did you stop yourself from vaping because you wanted to smoke less? \[numerical response 0-250\] |
Countries
United States
Contacts
CONTACTM. Justin Byron, PhD
Outcome results
None listed