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Exploring the Influence of Glucagon-like Peptide -1 (GLP-1) Medications on Food Cravings, Food Selection, and Food Intake Following Exposure to Food Advertisements

Exploring the Influence of GLP-1 Medications on External Food Cue Reactivity and Resultant Food Choice and Intake

Status
Not yet recruiting
Phases
Unknown
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT07505134
Enrollment
50
Registered
2026-04-01
Start date
2026-05-01
Completion date
2026-09-01
Last updated
2026-05-01

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

GLP - 1

Keywords

GLP-1, Food choice, Cravings, Food cue reactivity

Brief summary

The purpose of this randomized control trial is to compare how food cravings, food selection, and food consumption change in response to frequent food advertisements compared to non-food advertisements in adults taking GLP-1 (weight loss) medications. The primary question we aim to answer is: do GLP-1 medications reduce an individual's vulnerability to external triggers that drive food cravings and consumption? Participants will: * report daily food consumption for a total of 10 days, * receive eight daily prompts to view food or non-food related advertisements, and respond to a short 9-question survey for 7 days, * answer several questionnaires, * and complete two in-person visits to complete a virtual reality food selection task.

Interventions

BEHAVIORALFood advertisements

Videos and images of food and beverage advertisements from popular brands and/or restaurants

BEHAVIORALTech advertisements

Video and photo advertisements of popular tech tools

Sponsors

Penn State University
Lead SponsorOTHER
Penn State Health
CollaboratorUNKNOWN

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
OTHER
Masking
NONE

Eligibility

Sex/Gender
ALL
Age
18 Years to 85 Years
Healthy volunteers
No

Inclusion criteria

* Adults (18+) with overweight or obesity (BMI \>25 kg/m2) * On an injectable form of tirzepatide GLP-1 medication at a minimum dose of 7.5 mg, taking it as prescribed by their doctor * Not currently taking an incretin-based medication at baseline other than the GLP-1 medication * Fluent in English

Exclusion criteria

* Do not have consistent access to a smart phone that can access the study software * Diagnosed with cognitive or physical disability or epilepsy * Adults taking a compound GLP-1

Design outcomes

Primary

MeasureTime frameDescription
Mean food cue reactivity scores in the afternoon7-day period of all afternoon survey responsesAverage scores of craving levels for each group following afternoon advertisement viewing sessions
Mean food cue reactivity scores in the morning7-day period of all morning survey responsesAverage scores of craving levels for each group following morning advertisement viewing sessions
Mean food cue reactivity scores in the evening7-day period of all evening survey responsesAverage scores of craving levels for each group following evening advertisement viewing sessions
Mean food cue reactivity scores overall7-day period of all survey responsesAverage scores of craving levels for each group over all viewing sessions
Energy density of consumed foods7 daysThe energy density profile of foods consumed each day

Secondary

MeasureTime frameDescription
Change from baseline in energy density of foods selected in the virtual buffetBaseline and 7 days
Changes in food noise since being on medication questionnaireBaselineQuestionnaire assessing various aspects of food noise at present compared to before the medication
Changes in reasons for purchasing foods questionnaireBaselineA questionnaire that assesses how five factors impact purchasing choices, and how the main factors have changed between prior to starting the medication and after.
Individual Food Cue Responsiveness--TraitBaseline
Change in brand familiarity, liking, and/or cravingBaseline and 7 daysA questionnaire that measures the familiarity, liking, and craving of each brand the participant will be exposed to (baseline) or has been exposed to (after intervention).

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: May 2, 2026