Consumer Preference
Conditions
Brief summary
The goal of this study is to understand the factors that influence consumers when seeking aesthetic medicine services in Malaysia. The study aims to answer the following questions: 1. What factors influence consumers when seeking aesthetic medicine services? 2. Do sociodemographic factors (such as age, gender, and income) affect these factors? 3. What criteria do consumers consider when choosing a clinic for aesthetic medicine services?
Interventions
None listed
Sponsors
USMARI Research & Innovation Centre
Study design
Observational model
OTHER
Time perspective
CROSS_SECTIONAL
Eligibility
Sex/Gender
ALL
Age
18 Years to No maximum
Healthy volunteers
Yes
Inclusion criteria
* Malaysian citizens above 18 years old. * Individuals who have either received or plan to received aesthetic treatment in the future. * Willing to participate in the study
Exclusion criteria
* Individuals unable to provide informed consent. * Individuals who cannot understand either Bahasa Malaysia or English.
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Consumer preference factors for aesthetic medicine services in Malaysia | at point of enrolment (baseline) | The factors including personal desires, physical concerns, psychosocial influences, social media exposure, influence from others, and significant life events are evaluated through a survey using a Likert scale to assess participants' level of agreement with statements related to the respective factors. Responses are rated on a 5-point scale (1 = strongly disagree, 2 = disagree, 3 = not sure, 4 = agree, 5 = strongly agree). |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Participants demographic background | at point of enrolment (baseline) | Sociodemographic data, including age, gender, education level, income, and occupation, are collected through a survey consisting of closed-ended questions with single-response and multiple-response options. |
| Criteria influencing consumers' choice of clinic for aesthetic treatments. | at point of enrolment (baseline) | The criteria were identified through a survey comprising items related to factors that may influence consumers' choice of an aesthetic clinic. Participants rated their level of agreement with each statement using a 5-point Likert scale (1 = strongly disagree, 2 = disagree, 3 = not sure, 4 = agree, 5 = strongly agree). |
Countries
Malaysia
Outcome results
None listed