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A Web-Based Text Messaging for Tobacco Cessation in Rural Mississippi

A Randomized Trial of a Web-Based Text Messaging for Tobacco Cessation in Rural Mississippi

Status
Not yet recruiting
Phases
Unknown
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT07431619
Enrollment
150
Registered
2026-02-24
Start date
2026-12-01
Completion date
2027-11-30
Last updated
2026-02-24

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Tobacco Cessation

Keywords

Rural, Text messaging, Smokeless tobacco

Brief summary

Cigarette smoking prevalence has decreased to \ 12% in 2022; however, over 40 million U.S. adults were current cigarette smokers in the same year. Rural-urban disparities in tobacco use are persistent, with higher tobacco use and lower cessation in rural areas. Less research has been dedicated to addressing rural-urban tobacco use disparities, perhaps due to logistics, difficulty recruiting and following participants from rural areas, and challenges with conducting clinic-based interventions. Mississippi is one of the states with higher rurality, as 79% of Mississippi counties are classified as rural. Additionally, Mississippi has a higher prevalence of tobacco use and lower cessation rates compared with the national average. Moreover, Mississippi is one of the few states that did not expand Medicaid, which covers comprehensive tobacco cessation services. This may add to the persistent disparity in tobacco use and cessation between rural and urban Mississippians. To overcome these challenges, the investigators propose a randomized clinical trial to test the effectiveness of theory-driven text messaging for tobacco cessation in rural Mississippi among users of cigarettes, smokeless tobacco (SLT), and dual users of cigarettes and SLT. Specifically, this proposal has the following specific aims: (1) To conduct a two-arm, randomized, clinical trial (RCT) of a web-based, text messaging approach for tobacco cessation among cigarette smokers, SLT users and dual users from rural Mississippi; (2) To assess the effectiveness of a web-based, text messaging intervention on tobacco cessation among cigarette smokers, SLT users and dual users; and (3) To identify barriers to and facilitators of tobacco cessation using ecological momentary assessment (EMA). To achieve these aims, a sample of 150 tobacco users (50 cigarette smokers, 50 SLT users, 50 dual users) who intend to quit and have made ≥1 quit attempt in the past 6 months will be recruited via a web-based, crowdsourcing platform (ResearchMatch.org). ResearchMatch.org is a large crowdsourcing platform that facilitates recruitment of a desired research sample from an online panel. Eligible participants will be randomized to intervention and control arms and will be asked to set up a quit date within the first 4 weeks post-intervention. Participants in the intervention arm will receive up to 3 motivational text messages daily during the first 4 weeks, and up to 2 daily during the last 2 weeks. The same frequency will be followed for the control group, but they will receive non-specific text messages. Participants will also receive a daily, midday text message during weeks 1-10 post-intervention to document the barriers and facilitators of tobacco cessation using EMA approach. After week 10 and to the end of 6 months post-intervention, the frequency of EMA texts will be reduced to once per week. Two-way text messaging will be facilitated via a web-based service called Mosio. The investigators will assess prolonged and 7-day point prevalence abstinence at 6 weeks, 3 months, and 6 months post-intervention. This project represents an attempt to test a simple and innovative approach to reducing rural-urban tobacco use disparities and overall tobacco-related morbidity and mortality. The findings can facilitate applying for extramural funding for a larger trial.

Interventions

BEHAVIORALMotivational text messaging for tobacco cessation

Participants will receive motivational text messaging for tobacco cessation.

BEHAVIORALNon-specific text messaging

Non-specific text messaging

Sponsors

University of Mississippi Medical Center
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
OTHER
Masking
NONE

Eligibility

Sex/Gender
ALL
Age
18 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

* ≥18 years-old * resident of rural Mississippi (verified by a ZIP code) * not planning to move out of Mississippi during the next 6 months * own a personal cellphone with an unlimited texting plan * having the intention to quit tobacco and having made at least 1 quit attempt in the past 6 months * smokes ≥5 cigarettes per day during the past 6 months (for the cigarette smoking condition) * uses SLT ≥3 times per day during the past 6 months (for the SLT condition) * concurrent use of cigarettes and SLT on ≥15 days monthly during the past 6 months (for the dual use condition).

Exclusion criteria

* a self-report of being diagnosed with or taking medications for severe mental illness * refusal to provide informed consent * having no intention to quit tobacco * currently using electronic cigarettes or pharmacological medications for tobacco cessation * currently participating in another RCT.

Design outcomes

Primary

MeasureTime frameDescription
Prolonged abstinenceBaseline to 6 months post-randomizationProlonged abstinence is defined as self-report of not using cigarettes (among cigarette smokers), SLT (among SLT users), and both SLT and cigarettes (among dual users) between baseline and 6 months post-randomization. This outcome will be measured at three time points: 6 weeks, 3 months, and 6 months post-randomization.
7-day point prevalence abstinencePast 7 daysAt each time point (6 weeks, 3 months, and 6 months), participants will complete a survey and self-report their tobacco use during the past 7 days prior to the survey. 7-day point prevalence abstinence is defined as not using cigarettes (among cigarette smokers), SLT (among SLT users), and both SLT and cigarettes (among dual users) during the 7 days prior to the survey.

Secondary

MeasureTime frameDescription
Prolonged abstinence of all tobacco productsBaseline to 6 monthsProlonged abstinence of all tobacco products, defined as a self-report of complete abstinence from using all tobacco products, including cigarettes, since the quit date at 6 weeks, 3 months, and 6 months post-intervention.

Contacts

CONTACTRaed A Bahelah, PhD
rbahelah@umc.edu601-815-9523

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 25, 2026