Alcohol, Cancer
Conditions
Keywords
alcohol, alcohol warning labels, cancer survivors
Brief summary
Testing gain vs loss-framed messages to address drinking among cancer survivors
Interventions
The study will test eight alcohol-cancer risk messages (four gain-framed and four loss-framed). Each message will be developed at three intensity levels (text-only, neutral image, and graphic image), yielding 24 total message stimuli.
The study will test eight alcohol-cancer risk messages (four gain-framed and four loss-framed). Each message will be developed at three intensity levels (text-only, neutral image, and graphic image), yielding 24 total message stimuli.
The study will test eight alcohol-cancer risk messages (four gain-framed and four loss-framed). Each message will be developed at three intensity levels (text-only, neutral image, and graphic image), yielding 24 total message stimuli.
Sponsors
Study design
Eligibility
Inclusion criteria
* Age 21 years or older * Resident of the United States * Able to read and speak English * Diagnosed with one of the following cancers: mouth, throat, larynx, liver, colon, rectum, or breast * Current alcohol user (≥ 1 alcoholic drink in the past 30 days)
Exclusion criteria
* Adults unable to consent * Individuals younger than 21 * Not residing in the US * Non-alcohol users (\<1 drink) * Less than 50% completion of the survey
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Change in alcohol-cancer harm perception | Within 15 minutes on a single online session - from before message exposure (pre-exposure) to after message exposure (post-exposure). | Change in participants' beliefs about experiencing cancer in the future due to alcohol use measured on a scale from 1 (not at all) to 5 (a lot). The outcome is the change on the mean score from the pre to post exposure. |
| Intention to Reduce Alcohol consumption | Within 15 minutes on a single online session - from before message exposure (pre-exposure) to after message exposure (post-exposure). | Change in participants' intention to reduce alcohol consumption in the next month, measured on a scale from 1 (not at all) to 5 (a lot). The outcome is the change on the mean score from the pre to post exposure. |
| Commitment to a limited drinking goal in the next month | Within 15 minutes on a single online session - from before message exposure (pre-exposure) to after message exposure (post-exposure). | Change in participants' intention to commit to a drinking limit goal in the next month, measured on a scale from 1 (not at all) to 5 (a lot). The outcome is the change on the mean score from the pre to post exposure. |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Message perceived effectiveness | One time (within 5 minutes) post-exposure evaluation. | Self reported perceived overall effectiveness of the message measured on a scale from 1 (not at all) to 5 (a lot) scale. The outcome is the mean score. |
| Message Receptivity | One time (within 5 minutes) post-exposure evaluation. | Self reported message receptivity including attention, emotional reaction, believability, fear, relevance, anticipated social interactions, recall and avoidance on a scale from 1 (not at all) to 5 (a lot). The outcome is the composite mean score assessing attention, emotional reaction, believability, fear, relevance, anticipated social interactions, recall, avoidance, and perceived effectiveness. Higher scores indicate greater message receptivity. |
Countries
United States
Contacts
University of Miami