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Reactions to Social Media Warning Labels Among Teens and Young Adults

An Evaluation of Social Media Warning Labels for Teens and Young Adults: A Randomized Controlled Trial

Status
Completed
Phases
Unknown
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT07199660
Enrollment
1012
Registered
2025-09-30
Start date
2025-12-02
Completion date
2025-12-16
Last updated
2026-03-16

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Screen Time Exposure

Keywords

teenagers, young adults, warning labels, social media

Brief summary

The primary objective of this study is to evaluate whether social media warnings are perceived as more effective than control labels among teens and young adults, and to identify the most promising topics for social media warnings for these age groups. A secondary objective is to compare perceived message effectiveness of warnings refined using artificial intelligence (AI) vs. those not refined using AI.

Detailed description

Participants will complete a within-subjects online randomized experiment in which they will view and rate messages on the risk of social media use. Participants will view messages about 9 topics: 8 warning topics and 1 control topic. The 8 warning topics include 7 potential mandatory warnings (depression and anxiety, body image, addiction, sleep, mental health harms to children, not been proven safe, and California's proposed warning) and 1 voluntary warning (similar to a message used on TikTok to encourage users to take breaks). For each topic, participants will view 1-2 messages and respond to survey items about that message. All messages will be shown in random order.

Interventions

BEHAVIORALHuman-developed negative body image warning

Participants will view a message about the risk of social media use contributing to negative body. The message was developed by humans without using artificial intelligence.

BEHAVIORALVoluntary warning

Participants will view a message suggesting user take a break from scrolling on social media. The message was developed by humans without using artificial intelligence.

BEHAVIORALHuman-developed depression and anxiety warning

Participants will view a message about the risk of social media use contributing to depression and anxiety. The message was developed by humans without using artificial intelligence.

BEHAVIORALHuman-developed addiction warning

Participants will view a message warning that social media can be addictive. The message was developed by humans without using artificial intelligence.

BEHAVIORALHuman-developed sleep warning

Participants will view a message that social media use can contribute to poor sleep quality. The message was developed by humans without using artificial intelligence.

BEHAVIORALHuman-developed mental health harms to young people warning

Participants will view a message about the risk of social media use contributing to mental health harms for some young people. The message was developed by humans without using artificial intelligence.

BEHAVIORALHuman-developed warning that social media has not been proven safe

Participants will view a message warning that the use of social media has not been proven safe for young people. The message was developed by humans without using artificial intelligence.

BEHAVIORALControl message

Participants will view a message about encouraging seatbelt use while traveling in a vehicle.

BEHAVIORALCalifornia's proposed social media warning

Participants will view a message warning about the harms of social media use that mirrors the language the state of California has proposed for mandatory social media warnings.

BEHAVIORALArtificial-intelligence-developed depression and anxiety warning

Participants will view a message about the risk of social media use contributing to depression and anxiety. The message was developed using artificial intelligence.

BEHAVIORALArtificial-intelligence-developed negative body image warning

Participants will view a message about the risk of social media use contributing to negative body. The message was developed using artificial intelligence

BEHAVIORALArtificial-intelligence-developed addiction warning

Participants will view a message warning that social media can be addictive. The message was developed using artificial intelligence.

BEHAVIORALArtificial-intelligence-developed sleep warning

Participants will view a message that social media use can contribute to poor sleep quality. The message was developed using artificial intelligence.

BEHAVIORALArtificial-intelligence-developed mental health harms to young people warning

Participants will view a message about the risk of social media use contributing to mental health harms for some young people. The message was developed using artificial intelligence.

BEHAVIORALArtificial-intelligence-developed warning that social media has not been proven safe

Participants will view a message warning that the use of social media has not been proven safe for young people. The message was developed using artificial intelligence.

Sponsors

Stanford University
Lead SponsorOTHER

Study design

Allocation
NA
Intervention model
SINGLE_GROUP
Primary purpose
PREVENTION
Masking
NONE

Eligibility

Sex/Gender
ALL
Age
13 Years to 29 Years
Healthy volunteers
Yes

Inclusion criteria

* Age between 13-29 years * Reside in the United States * Able to complete a survey in English * Access to the internet

Exclusion criteria

* Younger than 13 or older than 29 years * Reside outside of the United States * Unable to complete a survey in English * Lacks access to the internet

Design outcomes

Primary

MeasureTime frameDescription
Perceived message effectiveness for discouraging social media useThe survey will measure perceived message effectiveness immediately after participants are exposed to the message.The study will assess perceived message effectiveness for discouraging social media use with 1 item: "How much does this message discourage you from wanting to use social media?" Response options will range from "Not at all" (coded as 1) to "A great deal" (coded as 5). Higher scores indicate higher perceived message effectiveness.

Secondary

MeasureTime frameDescription
Awareness of the harms of social media useThe survey will measure awareness of the harms of social media use immediately after participants are exposed to the message.The study will assess awareness of the harms of social media use with 1 item: "How much does this message increase your awareness of the harms of using social media?" Response options will range from "Not at all" (coded as 1) to "A great deal" (coded as 5). Higher scores indicate greater awareness.

Countries

United States

Contacts

PRINCIPAL_INVESTIGATORAnna H. Grummon, PhD

Stanford School of Medicine

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Mar 17, 2026