Smoking Behaviors
Conditions
Brief summary
To explore consumer responses to the announcement and implementation of new modified risk claims for Copenhagen and General Snus (brands of smokeless tobacco (ST) products) using a series of complementary and innovative research activities and methods.
Detailed description
Primary Objectives: To assess the influence of smokeless tobacco products' modified risk claims on: 1. Product demand (measured as willingness to pay in USD) using an experimental auction approach; and 2. Perceived risk of tobacco-associated diseases as assessed using questionnaire-based measures.
Interventions
BEHAVIORALModified Risk - None
Participants view ads with no modified risk claim
BEHAVIORALModified Risk Claim
Participants view ads with a modified risk claim
Sponsors
Roswell Park Cancer Institute
National Cancer Institute (NCI)
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION
Masking
NONE
Eligibility
Sex/Gender
ALL
Age
21 Years to No maximum
Healthy volunteers
Yes
Inclusion criteria
* Residing in one of the 8 counties of Western New York (Erie, Niagara, Cattaraugus, Chautauqua, Allegheny, Livingston, Genesee, Orleans, Wyoming). * Smoke cigarettes every day, at least 5 cigarettes per day, for at least 1 year. * Open to trying a non-combusted oral tobacco product. * Have access to a device (ie: computer/tablet/smartphone) with internet capabilities to participate in an online survey study. * Have the ability to read, write, and communicate in English. * Participant must understand the investigational nature of this study and an Independent Ethics Committee/Institutional Review Board approved information sheet prior to receiving any study related procedure
Exclusion criteria
* Plan to quit smoking in the next 30 days. * Use of smokeless tobacco at least weekly in the last 6 months. * Lifetime use (that is, ever used at any time prior to the study) of Copenhagen or General Snus. * Unwilling or unable to follow protocol requirements. * Pregnant or planning to become pregnant (by self report)
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Demand for cigarettes | After one session - 1 hour | After watching a series of advertisements for oral smokeless tobacco products, participants will provide opinions of them, including likelihood of buying product. |
| Increase in knowlege of tobacco-associated diseases | After one session - I hour | multi item assessment questionnaires of perceived harm/risks from products |
Countries
United States
Contacts
CONTACTASK RPCI
PRINCIPAL_INVESTIGATORRichard O'Connor
Roswell Park
Outcome results
None listed