Psychology, Social
Conditions
Brief summary
This study titled The Impact of Media, Socioeconomic and Psychological Factors on the Adoption of Aesthetic Technology and Cosmetic Surgery Among Women in Punjab, Pakistan explores how various external and internal influences affect Pakistani women's decisions to undergo cosmetic procedures. With the rising trend of aesthetic treatments driven by modern beauty standards and social media exposure, the study investigates how psychological motivations, economic conditions, and media content shape these decisions. The increasing accessibility of non-invasive cosmetic options has made such procedures more common across different socio-economic groups.
Detailed description
The research employs a cross-sectional survey and targets women aged 18-50 in urban and semi-urban areas of Lahore, Faisalabad, and Multan. A sample of 130 participants is selected using convenience sampling.
Interventions
None listed
Sponsors
Superior University
Study design
Observational model
CASE_CONTROL
Time perspective
RETROSPECTIVE
Eligibility
Sex/Gender
FEMALE
Age
18 Years to 50 Years
Healthy volunteers
Yes
Inclusion criteria
* Women aged 18 to 50 years. * Permanent residents of Punjab, Pakistan. * Active users of social media platforms such as Instagram, TikTok, and Facebook. * Regular consumers of cosmetic or beauty-related content on social media (e.g., following beauty influencers, engaging with posts about aesthetic procedures)
Exclusion criteria
* Participants will be excluded if they: * Do not use social media. * Fall outside the 18-50 age range. * Have professional affiliations with the cosmetic industry, including cosmetic surgeons, beauty product marketers, or aesthetic practitioners, to minimize potential bias.
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| self administered questioner | 12 Months | self administered quesioner with catogerical values to access the physocological stress |
Countries
Pakistan
Outcome results
None listed