Food Selection
Conditions
Brief summary
This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases
Detailed description
The aim of this randomized trial is to test the degree to which visual attention to racially congruent vs incongruent people, and/or number of "likes" in social media ads influence Black and White adolescents' food purchases.
Interventions
BEHAVIORALBlack Ads
Food ads that feature Black individuals
BEHAVIORALWhite Ads
Food ads that feature White individuals.
BEHAVIORALMany Likes
Food ads that have many "likes"
BEHAVIORALFew Likes
Food ads that have few "likes"
Sponsors
NYU Langone Health
National Institutes of Health (NIH)
National Cancer Institute (NCI)
Study design
Allocation
RANDOMIZED
Intervention model
FACTORIAL
Primary purpose
PREVENTION
Masking
DOUBLE (Subject, Investigator)
Intervention model description
The intervention is exposure to social media food ads that are either race congruent or race incongruent, and that have varying numbers of likes.
Eligibility
Sex/Gender
ALL
Age
13 Years to 17 Years
Healthy volunteers
Yes
Inclusion criteria
* adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English
Exclusion criteria
\- participants who do not meet all criteria described above.
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Number of Calories Purchased | Day 0 (approximately 5 minutes) | Total number of calories selected in the hypothetical snack choice pairings. |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Attitudes towards Ads | Day 0 (approximately 5 minutes) | Attitudes are reported on a Likert scale of 1 to 100; higher scores indicate more positive attitudes toward the advertisements. |
| Engagement with Ads | Day 0 (approximately 5 minutes) | Participants indicate in which ways, if any, they would engage with each ad by answering the following question: "How you would respond if you saw this ad on social media"? \[Select all that apply: "Like" \[heart icon and other emojis\], comment, tag a friend, direct message a friend, re-post, none of the above\]). The outcome is measured as the number of participants who indicate they would engage with ads. |
Countries
United States
Contacts
CONTACTKrystle Tsai
PRINCIPAL_INVESTIGATORMarie A. Bragg, PhD
NYU Langone Health
Outcome results
None listed