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Can Stories Encourage the Elderly to Vaccinate? Combining Viewer-tailored Personal Narrative Videos With Informational Videos to Improve Vaccine Uptake Among Older Adults

Can Stories Encourage the Elderly to Vaccinate? Combining Viewer-tailored Personal Narrative Videos With Informational Videos to Improve Vaccine Uptake Among Older Adults

Status
Recruiting
Phases
Unknown
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT06890403
Enrollment
6000
Registered
2025-03-24
Start date
2025-09-16
Completion date
2027-01-01
Last updated
2026-02-13

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Vaccination

Keywords

vaccine, narrative, communication, videos

Brief summary

This study will compare the use of informational videos only, personal story videos only, and the combination of both, to see which is most effective in increasing vaccination among older adults.

Interventions

The informational animation video will also take several minutes and will cover human papillomavirus (HPV) disease, address specific concerns when identified, and the importance and safety of HPV vaccines.

Personal narrative videos will consist of someone describing the person's own personal experience with HPV. The investigators have a collection of videos of personal narratives from different people that the investigators have cut to approximate several minutes in length so the investigators can tailor the personal narratives to match each study participant's race/ethnicity and gender as closely as possible.

Sponsors

Johns Hopkins Bloomberg School of Public Health
Lead SponsorOTHER
Merck Sharp & Dohme LLC
CollaboratorINDUSTRY

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION
Masking
NONE

Eligibility

Sex/Gender
ALL
Age
50 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

* U.S. adults aged 50 and older

Exclusion criteria

* Participants who do not complete the survey * Participants who are unable or refuse to view and listen to videos on the participant's device

Design outcomes

Primary

MeasureTime frameDescription
Number of participants who receive vaccine9-month follow-upVaccination status. Binary variables (received vs not received) for each vaccine recommended for older adults

Countries

United States

Contacts

CONTACTMichelle Goryn
mgoryn1@jh.edu919-357-2484
PRINCIPAL_INVESTIGATORDaniel Salmon, PhD

Johns Hopkins University

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 14, 2026