Suicidal Ideation, Suicide
Conditions
Brief summary
The primary objective of this study is to evaluate the perceptions and evaluations of men with suicidal thoughts, regarding the new Get Out of Your Head campaign and the updated website. The findings will inform potential adjustments to enhance the campaign and website as needed.
Detailed description
In a previous study (BUN: B6702024000090) the authors focused on identifying these barriers and needs among adult men experiencing suicidal thoughts and their healthcare providers. Findings from this needs assessment suggest that men with suicidal ideation often perceive a lower need for help and hold attitudes that inhibit help-seeking and sustained engagement in care. These attitudes appear closely linked to societal gender norms around emotional openness, self-reliance, and the perceived responsibility to provide for a family. Furthermore, men experiencing suicidal thoughts expressed a desire for information on certain topics that may currently be unavailable. To address these gaps, a new awareness campaign is being developed, alongside updates to the existing Get out of your head website (original: www.komuitjekop.be), incorporating necessary information. The campaign and website updates are being shaped through a participatory co-creation process involving men with a history of suicidal thoughts to ensure relevance and leverage their experiential knowledge (BUN: B6702024000420). In this approach, men with lived experience are central to the decisions on the design and content of the tools. Additionally, input from experts in healthcare and masculinity, as well as international research, is being integrated. Once the campaign is developed and the website (www.komuitjekop.be) is updated, the authors aim to evaluate how these resources are perceived by men with suicidal thoughts to further refine these suicide prevention efforts. The primary objective of the current study is to evaluate the perceptions and evaluations of men with suicidal thoughts, regarding the new Get Out of Your Head campaign and the updated website. The findings will inform potential adjustments to enhance the campaign and website as needed.
Interventions
BEHAVIORALGet out of your head campaign and website 2.0
The Get out of your head campaign and website were launched in 2022 to improve men's mental health and reduce stigma (Stas et al., 2024). Developed with experts, a communication agency, and the target audience, the campaign included videos, testimonies, and a website with tailored information on mental health, suicide prevention, and help-seeking (www.komuitjekop.be). The new campaign and updated website will focus specifically on facilitating help-seeking behaviour among men experiencing suicidal thoughts by increasing their perceived need for support. More specifically, the new campaign will aim to enhance the recognition of their suffering, the relevance of seeking and receiving help and changing the perception of suicidal thoughts, namely that these are not fixed or part of life, but instead are changeable and can improve with the correct help.
Sponsors
University Ghent
Study design
Allocation
NA
Intervention model
SINGLE_GROUP
Primary purpose
PREVENTION
Masking
NONE
Eligibility
Sex/Gender
MALE
Age
18 Years to No maximum
Healthy volunteers
No
Inclusion criteria
* Men (≥ 18y/o) * Experienced suicidal thoughts in the past three year * Access to a smartphone, tablet, or computer with internet connection * Proficiency in Dutch
Exclusion criteria
* Does not meet the specified inclusion criteria.
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Experienced need | Change from Baseline (before intervention) to post-test (after viewing campaign during 3days); time frame of 3 days | 1 Question based on previous study : to what extent they feel they need support or help from others, on a scale of 0 (not at all) to 10 (a lot), with higher scores indicating a higher perceived need |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Attitudes about suicidal thoughts and help-seeking | Change from Baseline (before intervention) to post-test (after viewing campaign during 3days); time frame of 3 days | 5 items from the Attitudes Towards Suicide (ATTS); 3 adapted items from the Attitudes Toward Seeking Professional Psychological Help Scale (ATSPPHS); 4 items from the Network Orientation Scale. All items (12) are to be rated on a scale of 1 (totally disagree) to 5 (totally agree), resulting in a score between 12 and 60. |
| Help-seeking intention | Change from Baseline (before intervention) to post-test (after viewing campaign during 3days); time frame of 3 days | Shortened version of the General Helpseeking Questionnaire: 7 items (Healthcare provider; helpline, general practitioner, psychiatrist, close one, other, no one) to be rated on a scale from 1 (extremely unlikely) to 7 (extremely likely) of how likely they are to ask those people for help. Higher scores indicate a higher intention to seek help. Range: 7-49. |
| Evaluation of the campaign materials | Baseline | Evaluation statements and open questions for feedback: would they visit the website (yes/no), which information would they expect on the website (open question); 10 statements to be rated on a scale of 1 (totally disagree) to 5 (totally agree); 3 open questions for feedback |
| Evaluation of the new/updated webcontent | Post-test (after viewing campaign), assessed 3 days after pretest | Evaluation statements and open questions for feedback: 9 statements to be rated on a scale of 1 (totally disagree) to 5 (totally agree); 3 open questions for feedback. |
Other
| Measure | Time frame | Description |
|---|---|---|
| Socio-demographic characteristics | Baseline | self-developed questionnaire: Age, relationship status, work status, education, ethnicity, province, Familiar with 'get out of your head' campaign |
| Suicidality | Baseline | Suicidal thoughts and behavior based on questions from the national health survey: suicidal ideation ever (no; yes once; yes more than once); suicidal ideation past year (yes/no); suicide attempt ever (no; yes once; yes more than once); suicide attempt past year (yes, no) |
Countries
Belgium
Contacts
Primary ContactPauline Stas, MSc
Backup ContactEva De Jaegere, PhD
Outcome results
None listed