Tobacco Use
Conditions
Brief summary
This study tests the effects of three oral nicotine marketing features on product perceptions.
Interventions
OTHERTobacco-free
Ad contains baseline language + language that product is tobacco-free
OTHERDiscrete
Ad contains baseline language + language that product is discrete
OTHERConvenient
Ad contains baseline language + language that product is convenient
Sponsors
Johns Hopkins Bloomberg School of Public Health
National Institute on Drug Abuse (NIDA)
Study design
Allocation
RANDOMIZED
Intervention model
CROSSOVER
Primary purpose
OTHER
Masking
NONE
Intervention model description
Participants will view ads in each of four conditions manipulating presence of different marketing features.
Eligibility
Sex/Gender
ALL
Age
13 Years to 120 Years
Healthy volunteers
Yes
Inclusion criteria
* Live in the US * For youth age \<21: Never used any nicotine pouch * For adults: Smoked greater than or equal to 100 cigarettes in during lifetime * For adults: Currently smoke some or all days * For adults: No regular use of oral nicotine pouches * For adults: No past 30-day pouch use
Exclusion criteria
* Do not live in the US * For youth age \<21: Ever used nicotine pouches * For youth age \<21: Greater than or equal to 100 lifetime uses of any other nicotine or tobacco product * For adults: Smoked \<100 cigarettes in life * For adults: Does not currently smoke some or all days * For adults: Regular use of oral nicotine pouches * For adults: Past 30-day pouch use
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Absolute perceived harm | Immediately after viewing ad | How harmful participant perceives the product to be. Participants will answer a survey item, How harmful do you think this product is to your health; with response options ranging from 0-Not at all harmful to 4-Extremely harmful. |
| Relative perceived harm | Immediately after viewing ad | How harmful participant perceives the product to be, relative to other tobacco products. Participants will answer a survey item, Compared to the following products \[cigarettes; little cigars/cigarillos/filtered cigars; e-cigarettes; smokeless tobacco; heated tobacco; alcohol; cannabis\], how harmful do you think the advertised product is? with response options ranging from 0-a lot less harmful to 4-a lot more harmful. |
| Absolute perceived addictiveness | Immediately after viewing ad | How addictive participant perceives the product to be. Participants will answer a survey item, How addictive do you think this product is; with response options ranging from 0-not at all addictive to 4-extremely addictive. |
| Relative perceived addictiveness | Immediately after viewing ad | How addictive participant perceives the product to be, relative to other tobacco products. Participants will answer a survey item; Compared to the following products \[cigarettes; little cigars/cigarillos/filtered cigars; e-cigarettes; smokeless tobacco; heated tobacco products; alcohol; cannabis\], how addictive do you think the advertised product is; with response options ranging from 0-a lot less addictive to 4-a lot more addictive. |
| Product appeal | Immediately after viewing ad | How appealing participant perceives the product to be. Participants will answer a survey item to indicate how much they agree or disagree with the statement, I am curious about the product in the ad;, with response options from 0-strongly disagree to 4-strongly agree. |
| Use intention | Immediately after viewing ad | Perceived likelihood of using the product. Participants will answer a survey item to indicate how much they agree or disagree with the statement, I am interested in using the product in the ad, with response options from 0-strongly disagree to 4-strongly agree. |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Perceived ability to satisfy nicotine cravings | Immediately after viewing ad | Perceived ability of the product to satisfy one's nicotine carvings. Participants will answer a survey item to indicate how much they agree or disagree with the statement; The product in the ad would satisfy nicotine cravings, with response options from 0-strongly disagree to 4-strongly agree. |
| Perceived ability to help one quit smoking | Immediately after viewing ad | Perceived ability of the product to help one quit smoking cigarettes. Participants will answer a survey item to indicate how much they agree or disagree with the statement;The product in the ad would help with quitting smoking;, with response options from 0-strongly disagree to 4-strongly agree. |
Countries
United States
Contacts
PRINCIPAL_INVESTIGATORMeghan Moran, PhD
Johns Hopkins University
Outcome results
None listed