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Testing a Novel Instagram Intervention for Heavy Alcohol Use

Testing a Novel Instagram Intervention for Heavy Alcohol Use: A Randomized Controlled

Status
Enrolling by invitation
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT06420050
Enrollment
80
Registered
2024-05-17
Start date
2024-06-22
Completion date
2024-12-30
Last updated
2024-07-24

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Heavy Drinking

Brief summary

This project aims to test the efficacy of an Instagram-based intervention for reducing heavy alcohol use. More specifically, the investigators will use a randomized controlled design to analyze differences in alcohol use and alcohol-related outcomes (e.g., alcohol-related consequences, etc.) as well as differences in the use of protective behavioral strategies and mindfulness practices. Participants (80 Prolific users who report binge drinking) will be randomly assigned to 1 of 3 conditions: intervention or control. Those who are randomized to the intervention condition will be invited to follow study Instagram pages, and those who are randomized to the control condition will be invited to complete the assessments only. The investigators hypothesize that there will be greater reductions in alcohol use, frequency, and consequences and greater frequency of use of mindfulness exercises and protective behavioral strategies among those in the intervention condition as compared to those in the control condition.

Interventions

BEHAVIORALInstagram Intervention

The intervention consists of a study Instagram page, which will post intervention content every day for 42 days.

Sponsors

Emily Grekin
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
TREATMENT
Masking
NONE

Eligibility

Sex/Gender
ALL
Age
18 Years to 30 Years
Healthy volunteers
Yes

Inclusion criteria

* Ages 18-30 * Report regular Instagram usage (i.e., at least a few times a week) * Report having met the NIAAA's criteria for a binge-drinking episode (4+ drinks in a sitting for cisgender women, 5+ drinks in a sitting for all other genders) at least twice a month for the past three month

Exclusion criteria

* No

Design outcomes

Primary

MeasureTime frameDescription
Change in Frequency of Past-month Alcohol Use Using the Computer-Administered Timeline Follow-BackGiven pre-intervention and at 10-week follow-upThe investigators will analyze differences in the amount of days spent drinking.
Change in Quantity of Past-month Alcohol Use Using the Computer-Administered Timeline Follow-BackGiven pre-intervention and at 10-week follow-upThe investigators will analyze differences in amount of past-month alcohol use and the amount of past-month binge-drinking episodes.

Secondary

MeasureTime frameDescription
Change in Frequency of Mindfulness Practice Use Using the Mindfulness Awareness ScaleGiven pre-intervention and at 10-week follow-upThe investigators will analyze the difference in frequency of use of mindfulness practices using the Mindfulness Awareness Scale (minimum score = 15, maximum score = 90, and higher scores indicate a better outcome).
Change in Readiness to Change Drinking Behavior Using the Readiness to Change QuestionnaireGiven pre-intervention and at 10-week follow-upThe investigators will analyze the difference in reported readiness to change drinking behavior using the Readiness to Change Questionnaire (minimum score = 12, maximum score = 84, and higher scores indicate a better outcome).
Change in Frequency of Protective Behavioral Strategy Use Using the Protective Drinking Practices ScaleGiven pre-intervention and at 10-week follow-upThe investigators will analyze the difference in frequency of recent protective behavioral strategy use using the Protective Drinking Practices Scale (minimum score = 20, maximum score = 120, and higher scores indicate a better outcome).
Participant Subjective Reactions Using Simple Yes/No QuestionsGiven at 10-week follow-upThe investigators will ask participants to rate how the intervention has qualitatively impacted them using simple yes/no questions (i.e., if they remember seeing certain posts, if the posts made them think about their drinking, affected their sense of community, etc.).
Participant Subjective Reactions Using Likert ScalesGiven at 10-week follow-upThe investigators will ask participants to rate the intervention content on acceptability dimensions created specifically for this study (i.e., relevance, empathy, interest, helpfulness, respectfulness, personalization). On a given domain, minimum score = 1, maximum score = 5, and higher scores indicate better outcomes.
Change in the Amount of Recent Alcohol Consequences Using the Brief Young Adult Consequences ScaleGiven pre-intervention and at 10-week follow-upThe investigators will analyze the difference in amount of consequences related to alcohol use using the Brief Young Adult Consequences Scale (minimum score = 0, maximum score = 24, and higher scores indicate a worse outcome).

Countries

United States

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026