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Texting to Promote Breastfeeding (TOPS)

A Proposed Randomized Clinical Trial of the Effectiveness of a New Breastfeeding- Supportive Texting Program Designed Specifically for African-American/Black Expectant Women, as Compared to a National Maternal Health Texting Program, on Rates of Exclusive Breastfeeding at 2 Months

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT06375655
Enrollment
83
Registered
2024-04-19
Start date
2024-07-15
Completion date
2025-08-08
Last updated
2025-11-18

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Increased Breastfeeding

Keywords

African American, Texting, Breastfeeding

Brief summary

The purpose of the study is to see if a program of text messages that support and promote breastfeeding for expecting and delivered African-American/Black women (called TEAM2BF), as compared to a national maternal health texting program (called Bright By Text), can result in more women being able to breastfeed their infant. Because breastfeeding is healthy for mothers and babies, and because fewer African-American/Black women decide to breastfeed and continue breastfeeding than many other racial and ethnic groups, researchers like us are trying to figure out ways to be supportive to African-American/Black mothers who might be interested in breastfeeding. The investigators will enroll up to 80 mothers and their infants at UHCMC.

Interventions

BEHAVIORALTeam2BF

Team2BF includes 3-4 breastfeeding-supportive messages per time interval, sent weekly from 28 weeks gestation through delivery, daily through 2 weeks postpartum, weekly from 2 to 10 weeks, and then monthly to one year. Other maternal health topics are not addressed.

BEHAVIORALBright By Text

Bright By Text sends 2-4 messages per week from the first trimester through and beyond one year postpartum about a wide range of maternal and child health topics as outlined on their website; 8 messages are specifically about breastfeeding.

Sponsors

University Hospitals Cleveland Medical Center
CollaboratorOTHER
Case Western Reserve University
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
OTHER
Masking
NONE

Eligibility

Sex/Gender
FEMALE
Age
18 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

* Expectant women initiating obstetrical care \<34 weeks or at any prenatal visit up to 34 weeks gestation * Daily access to a mobile phone with text message capabilities, * Self-identify as African-American/Black, * English speaking, and * Infant feeding plan of might or will breastfeed * Receive care at Ahuja Midtown or MAC1200

Exclusion criteria

* Committed to feeding formula only to their infant * No mobile phone with text capability

Design outcomes

Primary

MeasureTime frameDescription
Number of Participants Who do Not Opt Out of Receipt of Text MessagesUp to 6 months postpartum
Number of Participants Who Said Texts Were Helpful as Measured by QuestionnaireUp to 6 months postpartumParticipants were asked if texts were helpful- yes or no. Reported on number of participants who said yes.
Number of Participants Who Would Refer a Friend/Family to the Texting ProgramUp to 6 months postpartumThis will be a yes/no answer

Secondary

MeasureTime frame
Number of Participants Who Are Exclusively Breastfeeding at 2 Months Postpartum as Measured by Participant Report/Chart ReviewUp to 2 months postpartum
Change in the Number of Participants Who Are Exclusively Breastfeeding as Measured by Participant Report/Chart Review1 month, 3 months, 6 months postpartum
Change in the Number of Participants Who Are Partially Breastfeeding as Measured by Participant Report/Chart Review1 month, 2 months, 3 months, 6 months postpartum

Countries

United States

Participant flow

Recruitment details

Recruitment occurred in person in obstetrical clinics at the Rainbow Ahuja Women and Children's Center from 7/1/24-11/5/24

Pre-assignment details

Enrolled participants were not removed from the study prior to assignment. Three participants delivered prematurely and 3 new participants were recruited in their places to achieve 80 total participants.

Participants by arm

ArmCount
Team2BF
Team2BF includes 3-4 breastfeeding-supportive messages per time interval, sent weekly from 28 weeks gestation through delivery, daily through 2 weeks postpartum, weekly from 2 to 10 weeks, and then monthly to one year. Other maternal health topics are not addressed. Team2BF: Team2BF includes 3-4 breastfeeding-supportive messages per time interval, sent weekly from 28 weeks gestation through delivery, daily through 2 weeks postpartum, weekly from 2 to 10 weeks, and then monthly to one year. Other maternal health topics are not addressed.
40
Bright By Text
Bright By Text sends 2-4 messages per week from the first trimester through and beyond one year postpartum about a wide range of maternal and child health topics as outlined on their website; 8 messages are specifically about breastfeeding. Bright By Text: Bright By Text sends 2-4 messages per week from the first trimester through and beyond one year postpartum about a wide range of maternal and child health topics as outlined on their website; 8 messages are specifically about breastfeeding.
40
Total80

Withdrawals & dropouts

PeriodReasonFG000FG001
Overall Studypremature delivery (prior to 35 weeks GA)21

Baseline characteristics

CharacteristicBright By TextTotalTeam2BF
Age, Continuous25.78 Years
STANDARD_DEVIATION 5.34
26.23 Years
STANDARD_DEVIATION 5.43
26.68 Years
STANDARD_DEVIATION 5.55
Ethnicity (NIH/OMB)
Hispanic or Latino
0 Participants0 Participants0 Participants
Ethnicity (NIH/OMB)
Not Hispanic or Latino
0 Participants0 Participants0 Participants
Ethnicity (NIH/OMB)
Unknown or Not Reported
40 Participants80 Participants40 Participants
Race (NIH/OMB)
American Indian or Alaska Native
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Asian
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Black or African American
40 Participants80 Participants40 Participants
Race (NIH/OMB)
More than one race
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Unknown or Not Reported
0 Participants0 Participants0 Participants
Race (NIH/OMB)
White
0 Participants0 Participants0 Participants
Sex: Female, Male
Female
40 Participants80 Participants40 Participants
Sex: Female, Male
Male
0 Participants0 Participants0 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
deaths
Total, all-cause mortality
0 / 400 / 40
other
Total, other adverse events
0 / 400 / 40
serious
Total, serious adverse events
0 / 400 / 40

Outcome results

Primary

Number of Participants Who do Not Opt Out of Receipt of Text Messages

Time frame: Up to 6 months postpartum

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Team2BFNumber of Participants Who do Not Opt Out of Receipt of Text Messages40 Participants
Bright By TextNumber of Participants Who do Not Opt Out of Receipt of Text Messages40 Participants
p-value: 1Fisher Exact
Primary

Number of Participants Who Said Texts Were Helpful as Measured by Questionnaire

Participants were asked if texts were helpful- yes or no. Reported on number of participants who said yes.

Time frame: Up to 6 months postpartum

Population: Not all participants responded

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Team2BFNumber of Participants Who Said Texts Were Helpful as Measured by Questionnaire22 Participants
Bright By TextNumber of Participants Who Said Texts Were Helpful as Measured by Questionnaire20 Participants
Comparison: This analysis did not power the studyp-value: 0.500795% CI: [0.41, 10.25]Fisher Exact
Primary

Number of Participants Who Would Refer a Friend/Family to the Texting Program

This will be a yes/no answer

Time frame: Up to 6 months postpartum

Population: All participants did not provide a response

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Team2BFNumber of Participants Who Would Refer a Friend/Family to the Texting Program25 Participants
Bright By TextNumber of Participants Who Would Refer a Friend/Family to the Texting Program22 Participants
p-value: 0.349795% CI: [0.3986, 232.3218]Fisher Exact
Secondary

Change in the Number of Participants Who Are Exclusively Breastfeeding as Measured by Participant Report/Chart Review

Time frame: 1 month, 3 months, 6 months postpartum

Population: None missing at 1 month, 1 missing at 3 and 6 months for Team2BF, 0 missing at 3 months and 2 at 6 months for Bright By Text

ArmMeasureGroupValue (COUNT_OF_PARTICIPANTS)
Team2BFChange in the Number of Participants Who Are Exclusively Breastfeeding as Measured by Participant Report/Chart Review1 month postpartum18 Participants
Team2BFChange in the Number of Participants Who Are Exclusively Breastfeeding as Measured by Participant Report/Chart Review3 months postpartum10 Participants
Team2BFChange in the Number of Participants Who Are Exclusively Breastfeeding as Measured by Participant Report/Chart Review6 months postpartum7 Participants
Bright By TextChange in the Number of Participants Who Are Exclusively Breastfeeding as Measured by Participant Report/Chart Review1 month postpartum22 Participants
Bright By TextChange in the Number of Participants Who Are Exclusively Breastfeeding as Measured by Participant Report/Chart Review3 months postpartum15 Participants
Bright By TextChange in the Number of Participants Who Are Exclusively Breastfeeding as Measured by Participant Report/Chart Review6 months postpartum11 Participants
p-value: 0.230295% CI: [0.4025454, 1.1860776]Cochran-Mantel-Haenszel
p-value: 0.395% CI: [0.4025454, 1.1860776]Cochran-Mantel-Haenszel
p-value: 0.395% CI: [0.4025454, 1.1860776]Cochran-Mantel-Haenszel
Secondary

Change in the Number of Participants Who Are Partially Breastfeeding as Measured by Participant Report/Chart Review

Time frame: 1 month, 2 months, 3 months, 6 months postpartum

Population: A different number were analyzed at each time point

ArmMeasureGroupValue (COUNT_OF_PARTICIPANTS)
Team2BFChange in the Number of Participants Who Are Partially Breastfeeding as Measured by Participant Report/Chart Review1 month postpartum10 Participants
Team2BFChange in the Number of Participants Who Are Partially Breastfeeding as Measured by Participant Report/Chart Review2 months postpartum8 Participants
Team2BFChange in the Number of Participants Who Are Partially Breastfeeding as Measured by Participant Report/Chart Review3 months postpartum7 Participants
Team2BFChange in the Number of Participants Who Are Partially Breastfeeding as Measured by Participant Report/Chart Review6 months postpartum8 Participants
Bright By TextChange in the Number of Participants Who Are Partially Breastfeeding as Measured by Participant Report/Chart Review6 months postpartum4 Participants
Bright By TextChange in the Number of Participants Who Are Partially Breastfeeding as Measured by Participant Report/Chart Review1 month postpartum3 Participants
Bright By TextChange in the Number of Participants Who Are Partially Breastfeeding as Measured by Participant Report/Chart Review3 months postpartum4 Participants
Bright By TextChange in the Number of Participants Who Are Partially Breastfeeding as Measured by Participant Report/Chart Review2 months postpartum7 Participants
p-value: 0.0169295% CI: [1.253958, 5.929833]Cochran-Mantel-Haenszel
p-value: 0.795% CI: [1.253958, 5.929833]Cochran-Mantel-Haenszel
p-value: 0.395% CI: [1.253958, 5.929833]Cochran-Mantel-Haenszel
p-value: 0.1595% CI: [1.253958, 5.929833]Cochran-Mantel-Haenszel
Secondary

Number of Participants Who Are Exclusively Breastfeeding at 2 Months Postpartum as Measured by Participant Report/Chart Review

Time frame: Up to 2 months postpartum

Population: Missing information from one participant

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Team2BFNumber of Participants Who Are Exclusively Breastfeeding at 2 Months Postpartum as Measured by Participant Report/Chart Review16 Participants
Bright By TextNumber of Participants Who Are Exclusively Breastfeeding at 2 Months Postpartum as Measured by Participant Report/Chart Review18 Participants
p-value: 0.7Chi-squared

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026