Cannabis Use
Conditions
Keywords
Tetrahydrocannabinol (THC), cannabis edibles, Product packaging
Brief summary
The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without packaging imagery.
Detailed description
Cannabis edibles are rapidly leading the legal recreational cannabis market. Cannabis edibles present health harms that are not typical of smoked marijuana, including accidental overconsumption of high levels of Tetrahydrocannabinol (THC) . Product packaging plays an important role in influencing perceptions of a product's appeal and potential harm. This experiment will assign participants to view real cannabis edibles packaging edited with one of four images commonly found on real cannabis edibles products, and ask a series of questions to assess perceptions of product appeal and harm. One group of participants will serve as the control and will see the same cannabis edibles packaging without any imagery.
Interventions
BEHAVIORALPackaging imagery
Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
BEHAVIORALNo Imagery (Control)
Participants in the control condition will see the same four product packages, but without any added imagery.
Sponsors
National Institute on Drug Abuse (NIDA)
Wake Forest University Health Sciences
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION
Masking
SINGLE (Subject)
Intervention model description
Participants will complete a 15-minute online survey, where they will be randomized to one of five conditions: four intervention conditions with a different image on the package and one without any imagery.
Eligibility
Sex/Gender
ALL
Age
18 Years to 65 Years
Healthy volunteers
Yes
Inclusion criteria
* US resident * Aged 18-65, inclusive * Up to 13% of participants will be those who identify as Black/African American * Up to 16% of participants will be those who identify as Hispanic * Approximately 50% of participants will be past year cannabis users * Was not a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment
Exclusion criteria
* Does not currently reside in the United States * Younger than 18 or older than 65 * Does not provide information regarding history of cannabis use * Otherwise eligible but demographic and/or user group quotas have been met * Was a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Willingness to Try Product Scoring | After exposure to product packaging - up to 1 min | One item to assess the participants' willingness to try the product based on the packaging. Results will be reported as the number of each type of response. Question: How much does seeing this packaging make you want to try this edible? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot |
| Product Appeal Scoring | After exposure to product packaging - up to 1 min | One item to assess the appeal of the product. Results will be reported as mean for all products within condition. Question: How appealing is this product to you? Response options: (0) Not at all appealing to (10) Very appealing |
| Package Appeal Scoring | After exposure to product packaging - up to 1 min | One item to assess appeal of the packaging of the product. Results will be reported as mean for all products within condition. Question: How appealing is this packaging to you? Response options: (0) Not at all appealing to (10) Very appealing |
| Product Harm Perceptions (Absolute) Scoring | After exposure to product packaging - up to 1 min | After exposure to product packaging; 1 min One item to assess participants' opinions of safety of the product. Results will be reported as the number of each type of response. Question: How safe do you think it would be to eat the edible in this package? Response options: (1) Completely unsafe, (2) Somewhat unsafe, (3) Somewhat safe, (4) Completely safe |
| Package Harm Perceptions (Absolute) Scoring | After exposure to product packaging - up to 1 min | One item to assess participants' opinions of product safety based on the packaging. Results will be reported as the number of each type of response. Question: How much does this packaging make you think this edible is safe to consume? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot |
| Willingness to Try Free Sample Scoring | After exposure to product packaging - up to 1 min | One question will assess the participant's willingness to try the product shown. Results will be reported as the number of each type of response. Question: How interested would you be in a free sample of this product? Response options: (1) Not at all; (2) Slightly; (3) Somewhat; (4) Moderately; (5) Very |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Appeal to Children Scoring | After exposure to product packaging - up to 1 min | One item to assess the participants' assessment of the product packaging's potential appeal to children. Results will be reported as mean for all products within condition. Question: How appealing do you think this packaging would be to children? Response options: (0) Not at all appealing to (10) Very appealing |
| Harm Perceptions (Relative) Scoring | After exposure to product packaging - up to 1 min | One question assessing participants' opinions of safety of the product compared to other, similar, products. Results will be reported as the number of each type of response. Question: Compared to other edible products on the market, how safe do you think the edible in this package is? Response options: (1) Much less safe; (2) Somewhat less safe; (3) As safe; (4) Somewhat safer; (5) Much safer |
Other
| Measure | Time frame | Description |
|---|---|---|
| Perception of Good Taste Scoring | After exposure to product packaging - up to 1 min | One item to assess the participants' perceptions of the taste of the product. Results will be reported as the number of each type of response. Question: To what extent do you agree or disagree that this edible might taste good? Response options: (1) Strongly disagree to (5) Strongly agree |
| Perception of Healthfulness of Product Scoring | After exposure to product packaging - up to 1 min | One item to asses the participants' perceptions of the healthfulness of the product based on the packaging. Results will be reported as the number of each type of response. Question: How much does this packaging make you think this edible is healthy? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot |
| Perception of Quality Scoring | After exposure to product packaging - up to 1 min | One item to assess the participants' perceptions of the quality of the product. Results will be reported as the number of each type of response. Question: To what extent do you agree or disagree that this looks like a good quality product? Response options: (1) Strongly disagree to (5) Strongly agree |
Countries
United States
Participant flow
Recruitment details
Participants were recruited from online survey panels.
Pre-assignment details
Approximately 50% of the participants reported using waterpipe within the past year; the remaining 50% of the sample consisted of not-past-year users and never users.
Participants by arm
| Arm | Count |
|---|---|
| No Imagery (Control) Four edible product packages (gummies, chocolate, mints, cookies) without any added packaging imagery.
No Imagery (Control): Participants in the control condition will see the same four product packages, but without any added imagery. | 254 |
| Flavor Imagery Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a flavor theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme. | 244 |
| Nature Imagery Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a nature theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme. | 245 |
| Medical Imagery Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in a medical theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme. | 252 |
| Animal Imagery Four edible product packages (gummies, chocolate, mints, cookies) with package imagery in an animal theme.
Packaging imagery: Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme. | 265 |
| Total | 1,260 |
Baseline characteristics
| Characteristic | No Imagery (Control) | Total | Animal Imagery | Medical Imagery | Nature Imagery | Flavor Imagery |
|---|---|---|---|---|---|---|
| Age, Continuous | 42.7 Years STANDARD_DEVIATION 13 | 42.2 Years STANDARD_DEVIATION 13.2 | 42.9 Years STANDARD_DEVIATION 13.2 | 40.9 Years STANDARD_DEVIATION 13.2 | 42.6 Years STANDARD_DEVIATION 13.5 | 41.7 Years STANDARD_DEVIATION 13.2 |
| Ethnicity (NIH/OMB) Hispanic or Latino | 42 Participants | 235 Participants | 43 Participants | 52 Participants | 49 Participants | 49 Participants |
| Ethnicity (NIH/OMB) Not Hispanic or Latino | 212 Participants | 1025 Participants | 222 Participants | 200 Participants | 196 Participants | 195 Participants |
| Ethnicity (NIH/OMB) Unknown or Not Reported | 0 Participants | 0 Participants | 0 Participants | 0 Participants | 0 Participants | 0 Participants |
| Race (NIH/OMB) American Indian or Alaska Native | 5 Participants | 19 Participants | 1 Participants | 6 Participants | 4 Participants | 3 Participants |
| Race (NIH/OMB) Asian | 4 Participants | 24 Participants | 1 Participants | 6 Participants | 3 Participants | 10 Participants |
| Race (NIH/OMB) Black or African American | 49 Participants | 263 Participants | 60 Participants | 54 Participants | 54 Participants | 46 Participants |
| Race (NIH/OMB) More than one race | 9 Participants | 37 Participants | 6 Participants | 9 Participants | 9 Participants | 4 Participants |
| Race (NIH/OMB) Native Hawaiian or Other Pacific Islander | 0 Participants | 1 Participants | 1 Participants | 0 Participants | 0 Participants | 0 Participants |
| Race (NIH/OMB) Unknown or Not Reported | 9 Participants | 72 Participants | 10 Participants | 19 Participants | 19 Participants | 15 Participants |
| Race (NIH/OMB) White | 178 Participants | 844 Participants | 186 Participants | 158 Participants | 156 Participants | 166 Participants |
| Region of Enrollment United States | 254 participants | 1260 participants | 265 participants | 252 participants | 245 participants | 244 participants |
| Sex: Female, Male Female | 152 Participants | 708 Participants | 135 Participants | 137 Participants | 148 Participants | 136 Participants |
| Sex: Female, Male Male | 102 Participants | 552 Participants | 130 Participants | 115 Participants | 97 Participants | 108 Participants |
Adverse events
| Event type | EG000 affected / at risk | EG001 affected / at risk | EG002 affected / at risk | EG003 affected / at risk | EG004 affected / at risk |
|---|---|---|---|---|---|
| deaths Total, all-cause mortality | 0 / 254 | 0 / 244 | 0 / 245 | 0 / 252 | 0 / 265 |
| other Total, other adverse events | 0 / 254 | 0 / 244 | 0 / 245 | 0 / 252 | 0 / 265 |
| serious Total, serious adverse events | 0 / 254 | 0 / 244 | 0 / 245 | 0 / 252 | 0 / 265 |
Outcome results
Primary
Package Appeal Scoring
One item to assess appeal of the packaging of the product. Results will be reported as mean for all products within condition. Question: How appealing is this packaging to you? Response options: (0) Not at all appealing to (10) Very appealing
Time frame: After exposure to product packaging - up to 1 min
| Arm | Measure | Value (MEAN) | Dispersion |
|---|---|---|---|
| No Imagery (Control) | Package Appeal Scoring | 5.67 Score on a scale | Standard Error 0.17 |
| Flavor Imagery | Package Appeal Scoring | 6.50 Score on a scale | Standard Error 0.17 |
| Nature Imagery | Package Appeal Scoring | 6.12 Score on a scale | Standard Error 0.17 |
| Medical Imagery | Package Appeal Scoring | 5.73 Score on a scale | Standard Error 0.19 |
| Animal Imagery | Package Appeal Scoring | 6.05 Score on a scale | Standard Error 0.17 |
Primary
Package Harm Perceptions (Absolute) Scoring
One item to assess participants' opinions of product safety based on the packaging. Results will be reported as the number of each type of response. Question: How much does this packaging make you think this edible is safe to consume? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
Time frame: After exposure to product packaging - up to 1 min
| Arm | Measure | Category | Value (COUNT_OF_UNITS) |
|---|---|---|---|
| No Imagery (Control) | Package Harm Perceptions (Absolute) Scoring | (1) Not at all | 162 Number of responses on scale 1-4 |
| No Imagery (Control) | Package Harm Perceptions (Absolute) Scoring | (2) A little | 183 Number of responses on scale 1-4 |
| No Imagery (Control) | Package Harm Perceptions (Absolute) Scoring | (3) Somewhat | 393 Number of responses on scale 1-4 |
| No Imagery (Control) | Package Harm Perceptions (Absolute) Scoring | (4) A lot | 276 Number of responses on scale 1-4 |
| Flavor Imagery | Package Harm Perceptions (Absolute) Scoring | (1) Not at all | 110 Number of responses on scale 1-4 |
| Flavor Imagery | Package Harm Perceptions (Absolute) Scoring | (4) A lot | 316 Number of responses on scale 1-4 |
| Flavor Imagery | Package Harm Perceptions (Absolute) Scoring | (2) A little | 152 Number of responses on scale 1-4 |
| Flavor Imagery | Package Harm Perceptions (Absolute) Scoring | (3) Somewhat | 396 Number of responses on scale 1-4 |
| Nature Imagery | Package Harm Perceptions (Absolute) Scoring | (4) A lot | 284 Number of responses on scale 1-4 |
| Nature Imagery | Package Harm Perceptions (Absolute) Scoring | (2) A little | 199 Number of responses on scale 1-4 |
| Nature Imagery | Package Harm Perceptions (Absolute) Scoring | (3) Somewhat | 467 Number of responses on scale 1-4 |
| Nature Imagery | Package Harm Perceptions (Absolute) Scoring | (1) Not at all | 129 Number of responses on scale 1-4 |
| Medical Imagery | Package Harm Perceptions (Absolute) Scoring | (1) Not at all | 126 Number of responses on scale 1-4 |
| Medical Imagery | Package Harm Perceptions (Absolute) Scoring | (2) A little | 162 Number of responses on scale 1-4 |
| Medical Imagery | Package Harm Perceptions (Absolute) Scoring | (4) A lot | 310 Number of responses on scale 1-4 |
| Medical Imagery | Package Harm Perceptions (Absolute) Scoring | (3) Somewhat | 409 Number of responses on scale 1-4 |
| Animal Imagery | Package Harm Perceptions (Absolute) Scoring | (4) A lot | 322 Number of responses on scale 1-4 |
| Animal Imagery | Package Harm Perceptions (Absolute) Scoring | (3) Somewhat | 420 Number of responses on scale 1-4 |
| Animal Imagery | Package Harm Perceptions (Absolute) Scoring | (2) A little | 157 Number of responses on scale 1-4 |
| Animal Imagery | Package Harm Perceptions (Absolute) Scoring | (1) Not at all | 158 Number of responses on scale 1-4 |
Primary
Product Appeal Scoring
One item to assess the appeal of the product. Results will be reported as mean for all products within condition. Question: How appealing is this product to you? Response options: (0) Not at all appealing to (10) Very appealing
Time frame: After exposure to product packaging - up to 1 min
| Arm | Measure | Value (MEAN) | Dispersion |
|---|---|---|---|
| No Imagery (Control) | Product Appeal Scoring | 5.54 Score on a scale | Standard Error 0.17 |
| Flavor Imagery | Product Appeal Scoring | 6.11 Score on a scale | Standard Error 0.18 |
| Nature Imagery | Product Appeal Scoring | 5.73 Score on a scale | Standard Error 0.18 |
| Medical Imagery | Product Appeal Scoring | 5.70 Score on a scale | Standard Error 0.19 |
| Animal Imagery | Product Appeal Scoring | 5.75 Score on a scale | Standard Error 0.18 |
Primary
Product Harm Perceptions (Absolute) Scoring
After exposure to product packaging; 1 min One item to assess participants' opinions of safety of the product. Results will be reported as the number of each type of response. Question: How safe do you think it would be to eat the edible in this package? Response options: (1) Completely unsafe, (2) Somewhat unsafe, (3) Somewhat safe, (4) Completely safe
Time frame: After exposure to product packaging - up to 1 min
| Arm | Measure | Category | Value (COUNT_OF_UNITS) |
|---|---|---|---|
| No Imagery (Control) | Product Harm Perceptions (Absolute) Scoring | (1) Completely unsafe | 93 Number of responses on scale 1-4 |
| No Imagery (Control) | Product Harm Perceptions (Absolute) Scoring | (2) Somewhat unsafe | 115 Number of responses on scale 1-4 |
| No Imagery (Control) | Product Harm Perceptions (Absolute) Scoring | (3) Somewhat safe | 464 Number of responses on scale 1-4 |
| No Imagery (Control) | Product Harm Perceptions (Absolute) Scoring | (4) Completely safe | 342 Number of responses on scale 1-4 |
| Flavor Imagery | Product Harm Perceptions (Absolute) Scoring | (1) Completely unsafe | 62 Number of responses on scale 1-4 |
| Flavor Imagery | Product Harm Perceptions (Absolute) Scoring | (4) Completely safe | 367 Number of responses on scale 1-4 |
| Flavor Imagery | Product Harm Perceptions (Absolute) Scoring | (2) Somewhat unsafe | 99 Number of responses on scale 1-4 |
| Flavor Imagery | Product Harm Perceptions (Absolute) Scoring | (3) Somewhat safe | 447 Number of responses on scale 1-4 |
| Nature Imagery | Product Harm Perceptions (Absolute) Scoring | (4) Completely safe | 325 Number of responses on scale 1-4 |
| Nature Imagery | Product Harm Perceptions (Absolute) Scoring | (2) Somewhat unsafe | 113 Number of responses on scale 1-4 |
| Nature Imagery | Product Harm Perceptions (Absolute) Scoring | (3) Somewhat safe | 471 Number of responses on scale 1-4 |
| Nature Imagery | Product Harm Perceptions (Absolute) Scoring | (1) Completely unsafe | 70 Number of responses on scale 1-4 |
| Medical Imagery | Product Harm Perceptions (Absolute) Scoring | (1) Completely unsafe | 104 Number of responses on scale 1-4 |
| Medical Imagery | Product Harm Perceptions (Absolute) Scoring | (2) Somewhat unsafe | 95 Number of responses on scale 1-4 |
| Medical Imagery | Product Harm Perceptions (Absolute) Scoring | (4) Completely safe | 367 Number of responses on scale 1-4 |
| Medical Imagery | Product Harm Perceptions (Absolute) Scoring | (3) Somewhat safe | 440 Number of responses on scale 1-4 |
| Animal Imagery | Product Harm Perceptions (Absolute) Scoring | (4) Completely safe | 392 Number of responses on scale 1-4 |
| Animal Imagery | Product Harm Perceptions (Absolute) Scoring | (3) Somewhat safe | 467 Number of responses on scale 1-4 |
| Animal Imagery | Product Harm Perceptions (Absolute) Scoring | (2) Somewhat unsafe | 100 Number of responses on scale 1-4 |
| Animal Imagery | Product Harm Perceptions (Absolute) Scoring | (1) Completely unsafe | 101 Number of responses on scale 1-4 |
Primary
Willingness to Try Free Sample Scoring
One question will assess the participant's willingness to try the product shown. Results will be reported as the number of each type of response. Question: How interested would you be in a free sample of this product? Response options: (1) Not at all; (2) Slightly; (3) Somewhat; (4) Moderately; (5) Very
Time frame: After exposure to product packaging - up to 1 min
| Arm | Measure | Category | Value (COUNT_OF_UNITS) |
|---|---|---|---|
| No Imagery (Control) | Willingness to Try Free Sample Scoring | (4) Moderately | 184 Number of responses on scale 1-5 |
| No Imagery (Control) | Willingness to Try Free Sample Scoring | (1) Not at all | 213 Number of responses on scale 1-5 |
| No Imagery (Control) | Willingness to Try Free Sample Scoring | (5) Very | 368 Number of responses on scale 1-5 |
| No Imagery (Control) | Willingness to Try Free Sample Scoring | (2) Slightly | 105 Number of responses on scale 1-5 |
| No Imagery (Control) | Willingness to Try Free Sample Scoring | (3) Somewhat | 146 Number of responses on scale 1-5 |
| Flavor Imagery | Willingness to Try Free Sample Scoring | (4) Moderately | 168 Number of responses on scale 1-5 |
| Flavor Imagery | Willingness to Try Free Sample Scoring | (3) Somewhat | 148 Number of responses on scale 1-5 |
| Flavor Imagery | Willingness to Try Free Sample Scoring | (2) Slightly | 87 Number of responses on scale 1-5 |
| Flavor Imagery | Willingness to Try Free Sample Scoring | (5) Very | 366 Number of responses on scale 1-5 |
| Flavor Imagery | Willingness to Try Free Sample Scoring | (1) Not at all | 205 Number of responses on scale 1-5 |
| Nature Imagery | Willingness to Try Free Sample Scoring | (3) Somewhat | 156 Number of responses on scale 1-5 |
| Nature Imagery | Willingness to Try Free Sample Scoring | (1) Not at all | 232 Number of responses on scale 1-5 |
| Nature Imagery | Willingness to Try Free Sample Scoring | (2) Slightly | 78 Number of responses on scale 1-5 |
| Nature Imagery | Willingness to Try Free Sample Scoring | (4) Moderately | 170 Number of responses on scale 1-5 |
| Nature Imagery | Willingness to Try Free Sample Scoring | (5) Very | 344 Number of responses on scale 1-5 |
| Medical Imagery | Willingness to Try Free Sample Scoring | (5) Very | 396 Number of responses on scale 1-5 |
| Medical Imagery | Willingness to Try Free Sample Scoring | (1) Not at all | 191 Number of responses on scale 1-5 |
| Medical Imagery | Willingness to Try Free Sample Scoring | (4) Moderately | 176 Number of responses on scale 1-5 |
| Medical Imagery | Willingness to Try Free Sample Scoring | (3) Somewhat | 174 Number of responses on scale 1-5 |
| Medical Imagery | Willingness to Try Free Sample Scoring | (2) Slightly | 71 Number of responses on scale 1-5 |
| Animal Imagery | Willingness to Try Free Sample Scoring | (3) Somewhat | 146 Number of responses on scale 1-5 |
| Animal Imagery | Willingness to Try Free Sample Scoring | (4) Moderately | 184 Number of responses on scale 1-5 |
| Animal Imagery | Willingness to Try Free Sample Scoring | (1) Not at all | 238 Number of responses on scale 1-5 |
| Animal Imagery | Willingness to Try Free Sample Scoring | (5) Very | 408 Number of responses on scale 1-5 |
| Animal Imagery | Willingness to Try Free Sample Scoring | (2) Slightly | 83 Number of responses on scale 1-5 |
Primary
Willingness to Try Product Scoring
One item to assess the participants' willingness to try the product based on the packaging. Results will be reported as the number of each type of response. Question: How much does seeing this packaging make you want to try this edible? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
Time frame: After exposure to product packaging - up to 1 min
| Arm | Measure | Category | Value (COUNT_OF_UNITS) |
|---|---|---|---|
| No Imagery (Control) | Willingness to Try Product Scoring | (1) Not at all | 241 Number of responses on scale 1-4 |
| No Imagery (Control) | Willingness to Try Product Scoring | (4) A lot | 282 Number of responses on scale 1-4 |
| No Imagery (Control) | Willingness to Try Product Scoring | (3) Somewhat | 295 Number of responses on scale 1-4 |
| No Imagery (Control) | Willingness to Try Product Scoring | (2) A little | 197 Number of responses on scale 1-4 |
| Flavor Imagery | Willingness to Try Product Scoring | (4) A lot | 315 Number of responses on scale 1-4 |
| Flavor Imagery | Willingness to Try Product Scoring | (2) A little | 173 Number of responses on scale 1-4 |
| Flavor Imagery | Willingness to Try Product Scoring | (1) Not at all | 201 Number of responses on scale 1-4 |
| Flavor Imagery | Willingness to Try Product Scoring | (3) Somewhat | 286 Number of responses on scale 1-4 |
| Nature Imagery | Willingness to Try Product Scoring | (2) A little | 176 Number of responses on scale 1-4 |
| Nature Imagery | Willingness to Try Product Scoring | (1) Not at all | 238 Number of responses on scale 1-4 |
| Nature Imagery | Willingness to Try Product Scoring | (4) A lot | 288 Number of responses on scale 1-4 |
| Nature Imagery | Willingness to Try Product Scoring | (3) Somewhat | 275 Number of responses on scale 1-4 |
| Medical Imagery | Willingness to Try Product Scoring | (3) Somewhat | 329 Number of responses on scale 1-4 |
| Medical Imagery | Willingness to Try Product Scoring | (2) A little | 143 Number of responses on scale 1-4 |
| Medical Imagery | Willingness to Try Product Scoring | (1) Not at all | 216 Number of responses on scale 1-4 |
| Medical Imagery | Willingness to Try Product Scoring | (4) A lot | 315 Number of responses on scale 1-4 |
| Animal Imagery | Willingness to Try Product Scoring | (4) A lot | 328 Number of responses on scale 1-4 |
| Animal Imagery | Willingness to Try Product Scoring | (1) Not at all | 272 Number of responses on scale 1-4 |
| Animal Imagery | Willingness to Try Product Scoring | (2) A little | 158 Number of responses on scale 1-4 |
| Animal Imagery | Willingness to Try Product Scoring | (3) Somewhat | 302 Number of responses on scale 1-4 |
Secondary
Appeal to Children Scoring
One item to assess the participants' assessment of the product packaging's potential appeal to children. Results will be reported as mean for all products within condition. Question: How appealing do you think this packaging would be to children? Response options: (0) Not at all appealing to (10) Very appealing
Time frame: After exposure to product packaging - up to 1 min
| Arm | Measure | Value (MEAN) | Dispersion |
|---|---|---|---|
| No Imagery (Control) | Appeal to Children Scoring | 4.73 Score on a scale | Standard Error 0.17 |
| Flavor Imagery | Appeal to Children Scoring | 5.62 Score on a scale | Standard Error 0.16 |
| Nature Imagery | Appeal to Children Scoring | 4.94 Score on a scale | Standard Error 0.17 |
| Medical Imagery | Appeal to Children Scoring | 4.62 Score on a scale | Standard Error 0.17 |
| Animal Imagery | Appeal to Children Scoring | 5.87 Score on a scale | Standard Error 0.17 |
Secondary
Harm Perceptions (Relative) Scoring
One question assessing participants' opinions of safety of the product compared to other, similar, products. Results will be reported as the number of each type of response. Question: Compared to other edible products on the market, how safe do you think the edible in this package is? Response options: (1) Much less safe; (2) Somewhat less safe; (3) As safe; (4) Somewhat safer; (5) Much safer
Time frame: After exposure to product packaging - up to 1 min
| Arm | Measure | Category | Value (COUNT_OF_UNITS) |
|---|---|---|---|
| No Imagery (Control) | Harm Perceptions (Relative) Scoring | (4) Somewhat safer | 210 Number of responses on scale 1-5 |
| No Imagery (Control) | Harm Perceptions (Relative) Scoring | (1) Much less safe | 79 Number of responses on scale 1-5 |
| No Imagery (Control) | Harm Perceptions (Relative) Scoring | (5) Much safer | 133 Number of responses on scale 1-5 |
| No Imagery (Control) | Harm Perceptions (Relative) Scoring | (2) Somewhat less safe | 72 Number of responses on scale 1-5 |
| No Imagery (Control) | Harm Perceptions (Relative) Scoring | (3) As safe | 522 Number of responses on scale 1-5 |
| Flavor Imagery | Harm Perceptions (Relative) Scoring | (4) Somewhat safer | 244 Number of responses on scale 1-5 |
| Flavor Imagery | Harm Perceptions (Relative) Scoring | (3) As safe | 469 Number of responses on scale 1-5 |
| Flavor Imagery | Harm Perceptions (Relative) Scoring | (2) Somewhat less safe | 54 Number of responses on scale 1-5 |
| Flavor Imagery | Harm Perceptions (Relative) Scoring | (5) Much safer | 156 Number of responses on scale 1-5 |
| Flavor Imagery | Harm Perceptions (Relative) Scoring | (1) Much less safe | 53 Number of responses on scale 1-5 |
| Nature Imagery | Harm Perceptions (Relative) Scoring | (3) As safe | 492 Number of responses on scale 1-5 |
| Nature Imagery | Harm Perceptions (Relative) Scoring | (1) Much less safe | 56 Number of responses on scale 1-5 |
| Nature Imagery | Harm Perceptions (Relative) Scoring | (2) Somewhat less safe | 71 Number of responses on scale 1-5 |
| Nature Imagery | Harm Perceptions (Relative) Scoring | (4) Somewhat safer | 201 Number of responses on scale 1-5 |
| Nature Imagery | Harm Perceptions (Relative) Scoring | (5) Much safer | 159 Number of responses on scale 1-5 |
| Medical Imagery | Harm Perceptions (Relative) Scoring | (5) Much safer | 201 Number of responses on scale 1-5 |
| Medical Imagery | Harm Perceptions (Relative) Scoring | (1) Much less safe | 84 Number of responses on scale 1-5 |
| Medical Imagery | Harm Perceptions (Relative) Scoring | (4) Somewhat safer | 226 Number of responses on scale 1-5 |
| Medical Imagery | Harm Perceptions (Relative) Scoring | (3) As safe | 433 Number of responses on scale 1-5 |
| Medical Imagery | Harm Perceptions (Relative) Scoring | (2) Somewhat less safe | 64 Number of responses on scale 1-5 |
| Animal Imagery | Harm Perceptions (Relative) Scoring | (3) As safe | 526 Number of responses on scale 1-5 |
| Animal Imagery | Harm Perceptions (Relative) Scoring | (4) Somewhat safer | 211 Number of responses on scale 1-5 |
| Animal Imagery | Harm Perceptions (Relative) Scoring | (1) Much less safe | 86 Number of responses on scale 1-5 |
| Animal Imagery | Harm Perceptions (Relative) Scoring | (5) Much safer | 172 Number of responses on scale 1-5 |
| Animal Imagery | Harm Perceptions (Relative) Scoring | (2) Somewhat less safe | 62 Number of responses on scale 1-5 |
Other Pre-specified
Perception of Good Taste Scoring
One item to assess the participants' perceptions of the taste of the product. Results will be reported as the number of each type of response. Question: To what extent do you agree or disagree that this edible might taste good? Response options: (1) Strongly disagree to (5) Strongly agree
Time frame: After exposure to product packaging - up to 1 min
Other Pre-specified
Perception of Healthfulness of Product Scoring
One item to asses the participants' perceptions of the healthfulness of the product based on the packaging. Results will be reported as the number of each type of response. Question: How much does this packaging make you think this edible is healthy? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
Time frame: After exposure to product packaging - up to 1 min
Other Pre-specified
Perception of Quality Scoring
One item to assess the participants' perceptions of the quality of the product. Results will be reported as the number of each type of response. Question: To what extent do you agree or disagree that this looks like a good quality product? Response options: (1) Strongly disagree to (5) Strongly agree
Time frame: After exposure to product packaging - up to 1 min