Diet, Healthy
Conditions
Keywords
whole grain, breakfast, habit, consumer
Brief summary
In this online survey conducted suing the YouGov consumer insights panel, the primary aims of this study are to provide for the first time an estimate of consumer awareness regarding wholegrains; their definitions and knowledge of potential benefits in the Saudi Arabia adult population and the he estimated consumption amongst Saudi consumers. Secondary Objectives are to assess the breakfast habit, oat consumption & health concerns amongst Saudi consumers; identify socio-demographic and consumer characteristics associated with breakfast consumption, the types of foods consumed at breakfast, and fill gaps in knowledge regarding breakfast eating habits, commonly consumed breakfast foods.
Interventions
OTHERSurvey
Quantitative questionnaire
Sponsors
PepsiCo Global R&D
Study design
Observational model
OTHER
Time perspective
CROSS_SECTIONAL
Eligibility
Sex/Gender
ALL
Age
18 Years to 40 Years
Inclusion criteria
* Participants in online panel survey * Age between 18 and 40 years * Current resident of urban Saudi Arabia in Jeddah, Riyadh, & Dammam
Exclusion criteria
N.A.
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Consumer awareness regarding wholegrains | Approximately 20 minutes | Single online panel survey |
| Consumer definitions of wholegrains | Approximately 20 minutes | Single online panel survey |
| Consumer knowledge of potential benefits of wholegrains | Approximately 20 minutes | Single online panel survey |
| Wholegrain consumption | Approximately 20 minutes | Single online panel survey |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Consumer characteristics associated with breakfast consumption | Approximately 20 minutes | Single online panel survey |
| Types of foods consumed at breakfast | Approximately 20 minutes | Single online panel survey |
| Breakfast habits | Approximately 20 minutes | Single online panel survey |
| Commonly consumed breakfast foods | Approximately 20 minutes | Single online panel survey |
| Fill gaps in knowledge regarding breakfast eating habits | Approximately 20 minutes | Single online panel survey |
| Oat consumption | Approximately 20 minutes | Single online panel survey |
| Health concerns | Approximately 20 minutes | Single online panel survey |
| Socio-demographics associated with breakfast consumption | Approximately 20 minutes | Single online panel survey |
Countries
Saudi Arabia
Outcome results
None listed