Smoking Cessation
Conditions
Brief summary
240 adult smokers will be recruited. Subjects will be asked to view video messages that encourage smoking cessation. The effect of these videos will be assessed.
Detailed description
This study will use a parallel, two-arm randomized control trial design. After consenting to participate in the study, Participants will be invited to fill out the online questionnaire form which will include one randomly selected ad exposure. The participation in the study will contain three parts: pre-test, video-ad stimuli, and post-test. Pretest will contain questions on the demographic information and readiness to quit smoking. Video ad stimuli segment will contain the selected video ad. The posttest will contain the manipulation check, readiness to quit smoking, message engagement, and PME questions. A randomization table will be generated using Research Randomizer software (ResearchRandomizer.org; Social Psychology Network) and subjects will be randomized to video ad 1 or video ad 2 in permuted blocks of 2. The video ads are a part of the Victory media campaign designed for the tobacco cessation clinical project in Mongolia. Each video ad ends with the slogan Every attempt is a victory. Video Ad 1. This video ad was designed using a loss-framed message and emphasized the costs of continuing to smoke (losses) demonstrating the severe negative health consequences of smoking (e.g., complicated COVID-19, ICU hospitalization). The main actor in the ad is a famous young male Mongolian singer. Video Ad 2. The video emphasized the benefits of quitting (gains) using a female actor. After the viewing of the video ad participants will be asked to report reaction by completing an online posttest survey.
Interventions
BEHAVIORALDeveloping, Evaluating and Testing Video Messages for a Smoking Cessation Campaign
To explore how smokers reacted to the gain-framed and loss-framed video ad
BEHAVIORALHealth Message Framing
Gain- framed messages in health communication are constructed by framing a particular outcome as either a benefit or a cost, relative to a specific reference poin
Sponsors
Loma Linda University
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION
Masking
SINGLE (Subject)
Masking description
Participants don't know which video each subject is randomized to
Eligibility
Sex/Gender
ALL
Age
18 Years to 64 Years
Healthy volunteers
No
Inclusion criteria
* Eighteen years and older * Current smoker every day or some days * Has smoked a minimum of 100 cigarettes in a lifetime
Exclusion criteria
* Non Smokers * Must have internet access to complete questionnaires
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Message Engagement | Immediately post-video message view. | Subjects will complete a 3 question survey indicating identification with the video message, that will be measured on a 5 point Likert Scale. 1 indicates strong disagreement. 5 indicates strong agreement. The question responses will be added up and a mean will be calculated to create an overall message engagement score. |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Readiness to Quit Smoking | Change between pre-exposure and post-exposure to video message, an average of 3 days | The question will use a 10-point slider to determine how ready a participant is to quit smoking within the next 30 days. |
Outcome results
None listed