Breast Cancer Female
Conditions
Keywords
Mammography, Screening, Social Media
Brief summary
The investigators will be conducting a randomized controlled trial amongst members of a Wellness Program to test receipt of mammogram using the Whatsapp social media platform and testing various messages.
Detailed description
The investigators will be conducting a randomised control trial to test the efficacy of WhatsApp messages to increase receipt of mammography amongst eligible women who are members of the Vitality health promotion programme and are also on the Discovery Health Medical Scheme. The study will test a message that 1) has a link to a platform created by the Radiology Society of South Africa which allow members to select a range of practices to book a mammogram, against 2) a message that gives names and telephone numbers of Radiology practices in a 5 km radius of the members home address, against 3) a group with a link to an online platform as well as telephone numbers of radiology practices, against 4) a group where a standard message reminding to go for mammogram will be sent, but without names and telephone numbers of the radiology practices, against 5) a control group where no messages relating to mammography will be sent.
Interventions
BEHAVIORALStandard message
Participants will receive standard messaging based on the Cancer Association of South Africa (CANSA) recommendation on breast cancer screening and a reminder to screen for breast cancer.
BEHAVIORALRadiology booking site link.
Participants will receive a reminder to screen for breast cancer with a direct online link to a radiology practice booking site.
BEHAVIORALRadiology practice telephone numbers
Participants will receive a reminder to screen for breast cancer together with a list and telephone numbers of radiology practices
BEHAVIORALRadiology site link and telephone numbers
Participants will receive a reminder to screen for breast cancer with a direct online link to a radiology practice booking site and a list and telephone numbers of radiology practices
Sponsors
Discovery Vitality
Wits Health Consortium (Pty) Ltd
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
SCREENING
Masking
NONE
Intervention model description
Randomized controlled trial
Eligibility
Sex/Gender
FEMALE
Age
50 Years to 75 Years
Healthy volunteers
Yes
Inclusion criteria
* Females aged 50 to 75 years, who are members of the Discovery Health Medical Plan and who are also members of Vitality and who have not had a screening mammogram in the preceding three years and who have not previously been diagnosed with breast cancer.
Exclusion criteria
* CPA Blocks * If member's address location, based on their Discovery profile, was further than 5km radius to the Radiologist practice
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Comparison of mammography screening rates using WhatsApp | Five months | Comparison of mammography screening rates using an online radiology booking platform, a message with a radiology practice number, to a standard message, all delivered by WhatsApp. |
Countries
South Africa
Outcome results
None listed