Cannabis Use
Conditions
Keywords
Cannabis use
Brief summary
The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without product descriptors of interest.
Detailed description
Cannabis edibles are rapidly leading the legal recreational cannabis market. They present health harms that are not typical of smoked marijuana, including accidental overconsumption of high levels of Delta-9-tetrahydrocannabinol (THC). Product packaging plays an important role in influencing perceptions of a product's appeal and potential harm. This experiment will assign participants to view real cannabis edibles packaging edited with one of nine commonly used product descriptors found on real cannabis edibles products, and ask a series of questions to assess perceptions of product appeal and harm. One group of participants will serve as the control and will see the same cannabis edibles packaging without any product descriptors.
Interventions
BEHAVIORALAll Natural descriptor
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
BEHAVIORALGluten-free descriptor
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
BEHAVIORALVegan descriptor
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
BEHAVIORAL100% Organic descriptor
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
BEHAVIORALHandcrafted descriptor
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
BEHAVIORALMade with live resin descriptor
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
BEHAVIORALFast-acting descriptor
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
BEHAVIORALRelax descriptor
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
BEHAVIORALEnergy Boost descriptor
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
BEHAVIORALNo descriptor (control)
Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor.
Sponsors
National Institute on Drug Abuse (NIDA)
Wake Forest University Health Sciences
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION
Masking
NONE
Eligibility
Sex/Gender
ALL
Age
18 Years to 65 Years
Healthy volunteers
Yes
Inclusion criteria
* US resident * Aged 18-65, inclusive * Up to 13% of participants will be those who identify as Black/African American * Up to 16% of participants will be those who identify as Hispanic * Approximately 50% of participants will be past year cannabis users
Exclusion criteria
* Does not currently reside in the United States * Younger than 18 or older than 65 * Does not provide information regarding history of cannabis use * Otherwise eligible but demographic and/or user group quotas have been met
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Willingness to Try Product | After exposure to product packaging up to 1 min | One item to assess the participants' willingness to try the product based on the packaging. Results will be reported as the number of each type of response. Question: How much does seeing this packaging make you want to try this edible? Response Options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot |
| Product Appeal | After exposure to product packaging up to 1 minute | One item to assess the appeal of the product. Results will be reported as mean for all products within condition. Question: How appealing is this product to you? Response Options: (0) Not at all appealing to (10) Very appealing |
| Product Harm Perceptions (Absolute) | After exposure to product packaging up to 1 minute | One item to assess participants' opinions of safety of the product. Results will be reported as the number of each type of response. Question: How safe do you think it would be to eat the edible in this package? Response options: (1) Completely unsafe, (2) Somewhat unsafe, (3) Somewhat safe, (4) Completely safe |
| Willingness to Try Free Sample | After exposure to product packaging up to 1 minute | One item to assess participants' willingness to try a free sample of the product shown. Results will be reported as the number of each type of response. Question: How interested would you be in a free sample of this product? Response Options: (1) Not at all; (2) Slightly; (3) Somewhat; (4) Moderately; (5) Very |
| Package Appeal | 1 min | One item to assess appeal of the packaging of the product. Results with be reported as mean for all products within conditions. Question: How appealing is this packaging to you? Response Options: (0) Not at all appealing to (10) Very appealing |
| Package Harm Perceptions (Absolute) | After exposure to product packaging up to 1 min | One item to assess participants' opinions of product safety based on the packaging. Results will be reported as the number of each type of response. Question: How much does this packaging make you think this edible is safe to consume? Response Options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Appeal to Children Responses | After exposure to product packaging up to 1 minute | One item to assess the participants' assessment of the product packaging's potential appeal to children. Results will be reported as mean for all products within condition. Questions: How appealing do you think this packaging would be to children? Response Options: (0) Not at all appealing to (10) Very appealing |
| Product Harm Perceptions (Relative) | After exposure to product packaging up to 1 minute | One question assessing participants' opinions of safety of the product compared to other, similar, products. Results will be reported as the number of each type of response. Question: Compared to other edible products on the market, how safe do you think the edible in this package is? Response Options: (1) Much less safe; (2) Somewhat less safe; (3) As safe; (4) Somewhat safer; (5) Much safer |
Other
| Measure | Time frame | Description |
|---|---|---|
| Perception of Good Taste | After exposure to product packaging up to 1 min | One item to assess the participants' perceptions of the taste of the product. Results will be reported as the number of each type of response. Question: To what extent do you agree or disagree that this edible might taste good? Response options: (1) Strongly disagree to (5) Strongly agree |
| Perception of Healthfulness of Product | After exposure to product packaging up to 1 min | One item to asses the participants' perceptions of the healthfulness of the product based on the packaging. Results will be reported as the number of each type of response. Question: How much does this packaging make you think this edible is healthy? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot |
| Perception of Quality | After exposure to product packaging up to 1 minute | One item to assess the participants' perceptions of the quality of the product. Results will be reported as the number of each type of response. Question: To what extent do you agree or disagree that this looks like a good quality product? Response options: (1) Strongly disagree to (5) Strongly agree |
Countries
United States
Participant flow
Recruitment details
Participant were recruited from a collection of online survey panels.
Participants by arm
| Arm | Count |
|---|---|
| No Descriptor (Control) Four edible product packages (gummies, chocolate, mints, cookies) without any product descriptors
No descriptor (control): Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor. | 249 |
| All Natural Descriptor Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor All Natural.
All Natural descriptor: Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor. | 255 |
| 100% Organic Descriptor Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor 100% Organic
100% Organic descriptor: Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor. | 252 |
| Gluten-free Descriptor Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor Gluten-free
Gluten-free descriptor: Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor. | 259 |
| Vegan Descriptor Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor Vegan
Vegan descriptor: Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor. | 256 |
| Handcrafted Descriptor Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor Handcrafted
Handcrafted descriptor: Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor. | 253 |
| Energy Boost Descriptor Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor Energy Boost
Energy Boost descriptor: Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor. | 267 |
| Relax Descriptor Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor Relax
Relax descriptor: Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor. | 233 |
| Fast-acting Descriptor Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor Fast-acting
Fast-acting descriptor: Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor. | 249 |
| Made With Live Resin Descriptor Four edible product packages (gummies, chocolate, mints, cookies) with the product descriptor Made with live resin
Made with live resin descriptor: Participants in the nine intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the product descriptors of interest. All participants will see the same four products, and each condition will see the products with the same descriptor. | 248 |
| Total | 2,521 |
Baseline characteristics
| Characteristic | No Descriptor (Control) | Total | Made With Live Resin Descriptor | Fast-acting Descriptor | Relax Descriptor | Energy Boost Descriptor | Handcrafted Descriptor | Vegan Descriptor | Gluten-free Descriptor | 100% Organic Descriptor | All Natural Descriptor |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Age, Continuous | 41.2 years STANDARD_DEVIATION 13.5 | 41.5 years STANDARD_DEVIATION 13.3 | 42.0 years STANDARD_DEVIATION 13.1 | 40.8 years STANDARD_DEVIATION 13.8 | 41.4 years STANDARD_DEVIATION 13.4 | 41.3 years STANDARD_DEVIATION 12.8 | 41.6 years STANDARD_DEVIATION 13.2 | 42.3 years STANDARD_DEVIATION 13.2 | 41.5 years STANDARD_DEVIATION 13.7 | 42.6 years STANDARD_DEVIATION 13.5 | 40.5 years STANDARD_DEVIATION 12.9 |
| Ethnicity (NIH/OMB) Hispanic or Latino | 56 Participants | 619 Participants | 68 Participants | 59 Participants | 55 Participants | 73 Participants | 60 Participants | 69 Participants | 60 Participants | 63 Participants | 56 Participants |
| Ethnicity (NIH/OMB) Not Hispanic or Latino | 193 Participants | 1902 Participants | 180 Participants | 190 Participants | 178 Participants | 194 Participants | 193 Participants | 187 Participants | 199 Participants | 189 Participants | 199 Participants |
| Ethnicity (NIH/OMB) Unknown or Not Reported | 0 Participants | 0 Participants | 0 Participants | 0 Participants | 0 Participants | 0 Participants | 0 Participants | 0 Participants | 0 Participants | 0 Participants | 0 Participants |
| Race (NIH/OMB) American Indian or Alaska Native | 4 Participants | 48 Participants | 4 Participants | 6 Participants | 2 Participants | 4 Participants | 6 Participants | 4 Participants | 7 Participants | 8 Participants | 3 Participants |
| Race (NIH/OMB) Asian | 6 Participants | 84 Participants | 7 Participants | 5 Participants | 11 Participants | 11 Participants | 9 Participants | 8 Participants | 14 Participants | 9 Participants | 4 Participants |
| Race (NIH/OMB) Black or African American | 46 Participants | 513 Participants | 44 Participants | 42 Participants | 51 Participants | 57 Participants | 56 Participants | 55 Participants | 51 Participants | 47 Participants | 64 Participants |
| Race (NIH/OMB) More than one race | 12 Participants | 116 Participants | 11 Participants | 7 Participants | 12 Participants | 15 Participants | 11 Participants | 12 Participants | 12 Participants | 11 Participants | 13 Participants |
| Race (NIH/OMB) Native Hawaiian or Other Pacific Islander | 1 Participants | 14 Participants | 1 Participants | 4 Participants | 1 Participants | 0 Participants | 1 Participants | 1 Participants | 1 Participants | 3 Participants | 1 Participants |
| Race (NIH/OMB) Unknown or Not Reported | 12 Participants | 158 Participants | 21 Participants | 18 Participants | 13 Participants | 16 Participants | 13 Participants | 18 Participants | 22 Participants | 16 Participants | 9 Participants |
| Race (NIH/OMB) White | 168 Participants | 1588 Participants | 160 Participants | 167 Participants | 143 Participants | 164 Participants | 157 Participants | 158 Participants | 152 Participants | 158 Participants | 161 Participants |
| Region of Enrollment United States | 249 Participants | 2521 Participants | 248 Participants | 249 Participants | 233 Participants | 267 Participants | 253 Participants | 256 Participants | 259 Participants | 252 Participants | 255 Participants |
| Sex: Female, Male Female | 120 Participants | 1310 Participants | 123 Participants | 126 Participants | 130 Participants | 129 Participants | 132 Participants | 135 Participants | 136 Participants | 135 Participants | 144 Participants |
| Sex: Female, Male Male | 129 Participants | 1211 Participants | 125 Participants | 123 Participants | 103 Participants | 138 Participants | 121 Participants | 121 Participants | 123 Participants | 117 Participants | 111 Participants |
Adverse events
| Event type | EG000 affected / at risk | EG001 affected / at risk | EG002 affected / at risk | EG003 affected / at risk | EG004 affected / at risk | EG005 affected / at risk | EG006 affected / at risk | EG007 affected / at risk | EG008 affected / at risk | EG009 affected / at risk |
|---|---|---|---|---|---|---|---|---|---|---|
| deaths Total, all-cause mortality | 0 / 249 | 0 / 255 | 0 / 252 | 0 / 259 | 0 / 256 | 0 / 253 | 0 / 267 | 0 / 233 | 0 / 249 | 0 / 248 |
| other Total, other adverse events | 0 / 249 | 0 / 255 | 0 / 252 | 0 / 259 | 0 / 256 | 0 / 253 | 0 / 267 | 0 / 233 | 0 / 249 | 0 / 248 |
| serious Total, serious adverse events | 0 / 249 | 0 / 255 | 0 / 252 | 0 / 259 | 0 / 256 | 0 / 253 | 0 / 267 | 0 / 233 | 0 / 249 | 0 / 248 |
Outcome results
Primary
Package Appeal
One item to assess appeal of the packaging of the product. Results with be reported as mean for all products within conditions. Question: How appealing is this packaging to you? Response Options: (0) Not at all appealing to (10) Very appealing
Time frame: 1 min
| Arm | Measure | Value (MEAN) | Dispersion |
|---|---|---|---|
| No Descriptor (Control) | Package Appeal | 6.71 Score on a scale 0-10 | Standard Error 0.15 |
| All Natural Descriptor | Package Appeal | 6.28 Score on a scale 0-10 | Standard Error 0.16 |
| 100% Organic Descriptor | Package Appeal | 6.34 Score on a scale 0-10 | Standard Error 0.17 |
| Gluten-free Descriptor | Package Appeal | 6.30 Score on a scale 0-10 | Standard Error 0.16 |
| Vegan Descriptor | Package Appeal | 6.11 Score on a scale 0-10 | Standard Error 0.18 |
| Handcrafted Descriptor | Package Appeal | 6.56 Score on a scale 0-10 | Standard Error 0.15 |
| Energy Boost Descriptor | Package Appeal | 6.49 Score on a scale 0-10 | Standard Error 0.16 |
| Relax Descriptor | Package Appeal | 6.41 Score on a scale 0-10 | Standard Error 0.18 |
| Fast-acting Descriptor | Package Appeal | 6.34 Score on a scale 0-10 | Standard Error 0.16 |
| Made With Live Resin Descriptor | Package Appeal | 6.27 Score on a scale 0-10 | Standard Error 0.17 |
Primary
Package Harm Perceptions (Absolute)
One item to assess participants' opinions of product safety based on the packaging. Results will be reported as the number of each type of response. Question: How much does this packaging make you think this edible is safe to consume? Response Options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
Time frame: After exposure to product packaging up to 1 min
Population: Each participant was asked the same question for all four cannabis products shown in their condition. The outcome is the number of responses for all questions for all products within condition.
| Arm | Measure | Category | Value (COUNT_OF_UNITS) |
|---|---|---|---|
| No Descriptor (Control) | Package Harm Perceptions (Absolute) | (4) A lote | 358 Responses per condition |
| No Descriptor (Control) | Package Harm Perceptions (Absolute) | (2) A little | 145 Responses per condition |
| No Descriptor (Control) | Package Harm Perceptions (Absolute) | (3) Somewhat | 406 Responses per condition |
| No Descriptor (Control) | Package Harm Perceptions (Absolute) | (1) Not at all | 85 Responses per condition |
| All Natural Descriptor | Package Harm Perceptions (Absolute) | (2) A little | 139 Responses per condition |
| All Natural Descriptor | Package Harm Perceptions (Absolute) | (4) A lote | 328 Responses per condition |
| All Natural Descriptor | Package Harm Perceptions (Absolute) | (1) Not at all | 110 Responses per condition |
| All Natural Descriptor | Package Harm Perceptions (Absolute) | (3) Somewhat | 442 Responses per condition |
| 100% Organic Descriptor | Package Harm Perceptions (Absolute) | (2) A little | 171 Responses per condition |
| 100% Organic Descriptor | Package Harm Perceptions (Absolute) | (1) Not at all | 122 Responses per condition |
| 100% Organic Descriptor | Package Harm Perceptions (Absolute) | (3) Somewhat | 380 Responses per condition |
| 100% Organic Descriptor | Package Harm Perceptions (Absolute) | (4) A lote | 334 Responses per condition |
| Gluten-free Descriptor | Package Harm Perceptions (Absolute) | (3) Somewhat | 423 Responses per condition |
| Gluten-free Descriptor | Package Harm Perceptions (Absolute) | (1) Not at all | 101 Responses per condition |
| Gluten-free Descriptor | Package Harm Perceptions (Absolute) | (4) A lote | 323 Responses per condition |
| Gluten-free Descriptor | Package Harm Perceptions (Absolute) | (2) A little | 188 Responses per condition |
| Vegan Descriptor | Package Harm Perceptions (Absolute) | (3) Somewhat | 387 Responses per condition |
| Vegan Descriptor | Package Harm Perceptions (Absolute) | (1) Not at all | 123 Responses per condition |
| Vegan Descriptor | Package Harm Perceptions (Absolute) | (4) A lote | 344 Responses per condition |
| Vegan Descriptor | Package Harm Perceptions (Absolute) | (2) A little | 169 Responses per condition |
| Handcrafted Descriptor | Package Harm Perceptions (Absolute) | (4) A lote | 277 Responses per condition |
| Handcrafted Descriptor | Package Harm Perceptions (Absolute) | (1) Not at all | 109 Responses per condition |
| Handcrafted Descriptor | Package Harm Perceptions (Absolute) | (2) A little | 186 Responses per condition |
| Handcrafted Descriptor | Package Harm Perceptions (Absolute) | (3) Somewhat | 438 Responses per condition |
| Energy Boost Descriptor | Package Harm Perceptions (Absolute) | (1) Not at all | 130 Responses per condition |
| Energy Boost Descriptor | Package Harm Perceptions (Absolute) | (4) A lote | 328 Responses per condition |
| Energy Boost Descriptor | Package Harm Perceptions (Absolute) | (2) A little | 165 Responses per condition |
| Energy Boost Descriptor | Package Harm Perceptions (Absolute) | (3) Somewhat | 444 Responses per condition |
| Relax Descriptor | Package Harm Perceptions (Absolute) | (4) A lote | 285 Responses per condition |
| Relax Descriptor | Package Harm Perceptions (Absolute) | (1) Not at all | 126 Responses per condition |
| Relax Descriptor | Package Harm Perceptions (Absolute) | (2) A little | 167 Responses per condition |
| Relax Descriptor | Package Harm Perceptions (Absolute) | (3) Somewhat | 353 Responses per condition |
| Fast-acting Descriptor | Package Harm Perceptions (Absolute) | (3) Somewhat | 392 Responses per condition |
| Fast-acting Descriptor | Package Harm Perceptions (Absolute) | (2) A little | 188 Responses per condition |
| Fast-acting Descriptor | Package Harm Perceptions (Absolute) | (1) Not at all | 93 Responses per condition |
| Fast-acting Descriptor | Package Harm Perceptions (Absolute) | (4) A lote | 321 Responses per condition |
| Made With Live Resin Descriptor | Package Harm Perceptions (Absolute) | (1) Not at all | 122 Responses per condition |
| Made With Live Resin Descriptor | Package Harm Perceptions (Absolute) | (2) A little | 177 Responses per condition |
| Made With Live Resin Descriptor | Package Harm Perceptions (Absolute) | (3) Somewhat | 342 Responses per condition |
| Made With Live Resin Descriptor | Package Harm Perceptions (Absolute) | (4) A lote | 350 Responses per condition |
Primary
Product Appeal
One item to assess the appeal of the product. Results will be reported as mean for all products within condition. Question: How appealing is this product to you? Response Options: (0) Not at all appealing to (10) Very appealing
Time frame: After exposure to product packaging up to 1 minute
| Arm | Measure | Value (MEAN) | Dispersion |
|---|---|---|---|
| No Descriptor (Control) | Product Appeal | 6.43 score on a scale 0-10 | Standard Error 0.17 |
| All Natural Descriptor | Product Appeal | 6.04 score on a scale 0-10 | Standard Error 0.17 |
| 100% Organic Descriptor | Product Appeal | 6.04 score on a scale 0-10 | Standard Error 0.18 |
| Gluten-free Descriptor | Product Appeal | 6.06 score on a scale 0-10 | Standard Error 0.17 |
| Vegan Descriptor | Product Appeal | 5.73 score on a scale 0-10 | Standard Error 0.19 |
| Handcrafted Descriptor | Product Appeal | 6.29 score on a scale 0-10 | Standard Error 0.17 |
| Energy Boost Descriptor | Product Appeal | 6.18 score on a scale 0-10 | Standard Error 0.17 |
| Relax Descriptor | Product Appeal | 6.10 score on a scale 0-10 | Standard Error 0.19 |
| Fast-acting Descriptor | Product Appeal | 6.15 score on a scale 0-10 | Standard Error 0.17 |
| Made With Live Resin Descriptor | Product Appeal | 6.02 score on a scale 0-10 | Standard Error 0.18 |
Primary
Product Harm Perceptions (Absolute)
One item to assess participants' opinions of safety of the product. Results will be reported as the number of each type of response. Question: How safe do you think it would be to eat the edible in this package? Response options: (1) Completely unsafe, (2) Somewhat unsafe, (3) Somewhat safe, (4) Completely safe
Time frame: After exposure to product packaging up to 1 minute
Population: Each participant was asked the same question for all four cannabis products shown in their condition. The outcome is the number of responses for all questions for all products within condition.
| Arm | Measure | Category | Value (COUNT_OF_UNITS) |
|---|---|---|---|
| No Descriptor (Control) | Product Harm Perceptions (Absolute) | (1) Completely unsafe | 53 Responses per condition |
| No Descriptor (Control) | Product Harm Perceptions (Absolute) | (2) Somewhat unsafe | 91 Responses per condition |
| No Descriptor (Control) | Product Harm Perceptions (Absolute) | (3) Somewhat safe | 436 Responses per condition |
| No Descriptor (Control) | Product Harm Perceptions (Absolute) | (4) Completely safe | 415 Responses per condition |
| All Natural Descriptor | Product Harm Perceptions (Absolute) | (2) Somewhat unsafe | 103 Responses per condition |
| All Natural Descriptor | Product Harm Perceptions (Absolute) | (1) Completely unsafe | 67 Responses per condition |
| All Natural Descriptor | Product Harm Perceptions (Absolute) | (3) Somewhat safe | 453 Responses per condition |
| All Natural Descriptor | Product Harm Perceptions (Absolute) | (4) Completely safe | 395 Responses per condition |
| 100% Organic Descriptor | Product Harm Perceptions (Absolute) | (2) Somewhat unsafe | 94 Responses per condition |
| 100% Organic Descriptor | Product Harm Perceptions (Absolute) | (3) Somewhat safe | 452 Responses per condition |
| 100% Organic Descriptor | Product Harm Perceptions (Absolute) | (1) Completely unsafe | 81 Responses per condition |
| 100% Organic Descriptor | Product Harm Perceptions (Absolute) | (4) Completely safe | 380 Responses per condition |
| Gluten-free Descriptor | Product Harm Perceptions (Absolute) | (1) Completely unsafe | 65 Responses per condition |
| Gluten-free Descriptor | Product Harm Perceptions (Absolute) | (3) Somewhat safe | 463 Responses per condition |
| Gluten-free Descriptor | Product Harm Perceptions (Absolute) | (2) Somewhat unsafe | 118 Responses per condition |
| Gluten-free Descriptor | Product Harm Perceptions (Absolute) | (4) Completely safe | 389 Responses per condition |
| Vegan Descriptor | Product Harm Perceptions (Absolute) | (1) Completely unsafe | 95 Responses per condition |
| Vegan Descriptor | Product Harm Perceptions (Absolute) | (3) Somewhat safe | 425 Responses per condition |
| Vegan Descriptor | Product Harm Perceptions (Absolute) | (2) Somewhat unsafe | 91 Responses per condition |
| Vegan Descriptor | Product Harm Perceptions (Absolute) | (4) Completely safe | 413 Responses per condition |
| Handcrafted Descriptor | Product Harm Perceptions (Absolute) | (2) Somewhat unsafe | 77 Responses per condition |
| Handcrafted Descriptor | Product Harm Perceptions (Absolute) | (3) Somewhat safe | 517 Responses per condition |
| Handcrafted Descriptor | Product Harm Perceptions (Absolute) | (1) Completely unsafe | 75 Responses per condition |
| Handcrafted Descriptor | Product Harm Perceptions (Absolute) | (4) Completely safe | 343 Responses per condition |
| Energy Boost Descriptor | Product Harm Perceptions (Absolute) | (2) Somewhat unsafe | 89 Responses per condition |
| Energy Boost Descriptor | Product Harm Perceptions (Absolute) | (3) Somewhat safe | 514 Responses per condition |
| Energy Boost Descriptor | Product Harm Perceptions (Absolute) | (4) Completely safe | 362 Responses per condition |
| Energy Boost Descriptor | Product Harm Perceptions (Absolute) | (1) Completely unsafe | 99 Responses per condition |
| Relax Descriptor | Product Harm Perceptions (Absolute) | (4) Completely safe | 339 Responses per condition |
| Relax Descriptor | Product Harm Perceptions (Absolute) | (1) Completely unsafe | 80 Responses per condition |
| Relax Descriptor | Product Harm Perceptions (Absolute) | (3) Somewhat safe | 407 Responses per condition |
| Relax Descriptor | Product Harm Perceptions (Absolute) | (2) Somewhat unsafe | 105 Responses per condition |
| Fast-acting Descriptor | Product Harm Perceptions (Absolute) | (3) Somewhat safe | 484 Responses per condition |
| Fast-acting Descriptor | Product Harm Perceptions (Absolute) | (2) Somewhat unsafe | 115 Responses per condition |
| Fast-acting Descriptor | Product Harm Perceptions (Absolute) | (4) Completely safe | 356 Responses per condition |
| Fast-acting Descriptor | Product Harm Perceptions (Absolute) | (1) Completely unsafe | 39 Responses per condition |
| Made With Live Resin Descriptor | Product Harm Perceptions (Absolute) | (4) Completely safe | 397 Responses per condition |
| Made With Live Resin Descriptor | Product Harm Perceptions (Absolute) | (1) Completely unsafe | 95 Responses per condition |
| Made With Live Resin Descriptor | Product Harm Perceptions (Absolute) | (2) Somewhat unsafe | 83 Responses per condition |
| Made With Live Resin Descriptor | Product Harm Perceptions (Absolute) | (3) Somewhat safe | 417 Responses per condition |
Primary
Willingness to Try Free Sample
One item to assess participants' willingness to try a free sample of the product shown. Results will be reported as the number of each type of response. Question: How interested would you be in a free sample of this product? Response Options: (1) Not at all; (2) Slightly; (3) Somewhat; (4) Moderately; (5) Very
Time frame: After exposure to product packaging up to 1 minute
Population: Each participant was asked the same question for all four cannabis products shown in their condition. The outcome is the number of responses for all questions for all products within condition.
| Arm | Measure | Category | Value (COUNT_OF_UNITS) |
|---|---|---|---|
| No Descriptor (Control) | Willingness to Try Free Sample | (4) Moderately | 188 Responses per condition |
| No Descriptor (Control) | Willingness to Try Free Sample | (5) Very | 433 Responses per condition |
| No Descriptor (Control) | Willingness to Try Free Sample | (1) Not at all | 168 Responses per condition |
| No Descriptor (Control) | Willingness to Try Free Sample | (3) Somewhat | 140 Responses per condition |
| No Descriptor (Control) | Willingness to Try Free Sample | (2) Slightly | 67 Responses per condition |
| All Natural Descriptor | Willingness to Try Free Sample | (5) Very | 376 Responses per condition |
| All Natural Descriptor | Willingness to Try Free Sample | (2) Slightly | 83 Responses per condition |
| All Natural Descriptor | Willingness to Try Free Sample | (3) Somewhat | 149 Responses per condition |
| All Natural Descriptor | Willingness to Try Free Sample | (1) Not at all | 215 Responses per condition |
| All Natural Descriptor | Willingness to Try Free Sample | (4) Moderately | 197 Responses per condition |
| 100% Organic Descriptor | Willingness to Try Free Sample | (2) Slightly | 97 Responses per condition |
| 100% Organic Descriptor | Willingness to Try Free Sample | (5) Very | 386 Responses per condition |
| 100% Organic Descriptor | Willingness to Try Free Sample | (1) Not at all | 210 Responses per condition |
| 100% Organic Descriptor | Willingness to Try Free Sample | (4) Moderately | 176 Responses per condition |
| 100% Organic Descriptor | Willingness to Try Free Sample | (3) Somewhat | 139 Responses per condition |
| Gluten-free Descriptor | Willingness to Try Free Sample | (4) Moderately | 201 Responses per condition |
| Gluten-free Descriptor | Willingness to Try Free Sample | (1) Not at all | 193 Responses per condition |
| Gluten-free Descriptor | Willingness to Try Free Sample | (5) Very | 392 Responses per condition |
| Gluten-free Descriptor | Willingness to Try Free Sample | (2) Slightly | 81 Responses per condition |
| Gluten-free Descriptor | Willingness to Try Free Sample | (3) Somewhat | 169 Responses per condition |
| Vegan Descriptor | Willingness to Try Free Sample | (2) Slightly | 88 Responses per condition |
| Vegan Descriptor | Willingness to Try Free Sample | (5) Very | 367 Responses per condition |
| Vegan Descriptor | Willingness to Try Free Sample | (4) Moderately | 188 Responses per condition |
| Vegan Descriptor | Willingness to Try Free Sample | (1) Not at all | 234 Responses per condition |
| Vegan Descriptor | Willingness to Try Free Sample | (3) Somewhat | 147 Responses per condition |
| Handcrafted Descriptor | Willingness to Try Free Sample | (3) Somewhat | 164 Responses per condition |
| Handcrafted Descriptor | Willingness to Try Free Sample | (1) Not at all | 190 Responses per condition |
| Handcrafted Descriptor | Willingness to Try Free Sample | (2) Slightly | 80 Responses per condition |
| Handcrafted Descriptor | Willingness to Try Free Sample | (4) Moderately | 193 Responses per condition |
| Handcrafted Descriptor | Willingness to Try Free Sample | (5) Very | 384 Responses per condition |
| Energy Boost Descriptor | Willingness to Try Free Sample | (2) Slightly | 81 Responses per condition |
| Energy Boost Descriptor | Willingness to Try Free Sample | (4) Moderately | 206 Responses per condition |
| Energy Boost Descriptor | Willingness to Try Free Sample | (5) Very | 415 Responses per condition |
| Energy Boost Descriptor | Willingness to Try Free Sample | (1) Not at all | 220 Responses per condition |
| Energy Boost Descriptor | Willingness to Try Free Sample | (3) Somewhat | 146 Responses per condition |
| Relax Descriptor | Willingness to Try Free Sample | (3) Somewhat | 124 Responses per condition |
| Relax Descriptor | Willingness to Try Free Sample | (2) Slightly | 72 Responses per condition |
| Relax Descriptor | Willingness to Try Free Sample | (4) Moderately | 179 Responses per condition |
| Relax Descriptor | Willingness to Try Free Sample | (1) Not at all | 198 Responses per condition |
| Relax Descriptor | Willingness to Try Free Sample | (5) Very | 358 Responses per condition |
| Fast-acting Descriptor | Willingness to Try Free Sample | (1) Not at all | 177 Responses per condition |
| Fast-acting Descriptor | Willingness to Try Free Sample | (3) Somewhat | 169 Responses per condition |
| Fast-acting Descriptor | Willingness to Try Free Sample | (4) Moderately | 168 Responses per condition |
| Fast-acting Descriptor | Willingness to Try Free Sample | (2) Slightly | 99 Responses per condition |
| Fast-acting Descriptor | Willingness to Try Free Sample | (5) Very | 383 Responses per condition |
| Made With Live Resin Descriptor | Willingness to Try Free Sample | (3) Somewhat | 143 Responses per condition |
| Made With Live Resin Descriptor | Willingness to Try Free Sample | (1) Not at all | 194 Responses per condition |
| Made With Live Resin Descriptor | Willingness to Try Free Sample | (5) Very | 386 Responses per condition |
| Made With Live Resin Descriptor | Willingness to Try Free Sample | (2) Slightly | 97 Responses per condition |
| Made With Live Resin Descriptor | Willingness to Try Free Sample | (4) Moderately | 171 Responses per condition |
Primary
Willingness to Try Product
One item to assess the participants' willingness to try the product based on the packaging. Results will be reported as the number of each type of response. Question: How much does seeing this packaging make you want to try this edible? Response Options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
Time frame: After exposure to product packaging up to 1 min
Population: Each participant was asked the same question for all four cannabis products shown in their condition. The outcome is the number of responses for all questions for all products within condition.
| Arm | Measure | Category | Value (COUNT_OF_UNITS) |
|---|---|---|---|
| No Descriptor (Control) | Willingness to Try Product | (2) A little | 154 Responses per condition |
| No Descriptor (Control) | Willingness to Try Product | (1) Not at all | 171 Responses per condition |
| No Descriptor (Control) | Willingness to Try Product | (4) A lot | 372 Responses per condition |
| No Descriptor (Control) | Willingness to Try Product | (3) Somewhat | 297 Responses per condition |
| All Natural Descriptor | Willingness to Try Product | (2) A little | 180 Responses per condition |
| All Natural Descriptor | Willingness to Try Product | (4) A lot | 306 Responses per condition |
| All Natural Descriptor | Willingness to Try Product | (1) Not at all | 209 Responses per condition |
| All Natural Descriptor | Willingness to Try Product | (3) Somewhat | 324 Responses per condition |
| 100% Organic Descriptor | Willingness to Try Product | (1) Not at all | 230 Responses per condition |
| 100% Organic Descriptor | Willingness to Try Product | (2) A little | 185 Responses per condition |
| 100% Organic Descriptor | Willingness to Try Product | (3) Somewhat | 272 Responses per condition |
| 100% Organic Descriptor | Willingness to Try Product | (4) A lot | 320 Responses per condition |
| Gluten-free Descriptor | Willingness to Try Product | (3) Somewhat | 330 Responses per condition |
| Gluten-free Descriptor | Willingness to Try Product | (2) A little | 162 Responses per condition |
| Gluten-free Descriptor | Willingness to Try Product | (1) Not at all | 217 Responses per condition |
| Gluten-free Descriptor | Willingness to Try Product | (4) A lot | 324 Responses per condition |
| Vegan Descriptor | Willingness to Try Product | (2) A little | 196 Responses per condition |
| Vegan Descriptor | Willingness to Try Product | (1) Not at all | 229 Responses per condition |
| Vegan Descriptor | Willingness to Try Product | (4) A lot | 315 Responses per condition |
| Vegan Descriptor | Willingness to Try Product | (3) Somewhat | 284 Responses per condition |
| Handcrafted Descriptor | Willingness to Try Product | (4) A lot | 304 Responses per condition |
| Handcrafted Descriptor | Willingness to Try Product | (1) Not at all | 207 Responses per condition |
| Handcrafted Descriptor | Willingness to Try Product | (2) A little | 172 Responses per condition |
| Handcrafted Descriptor | Willingness to Try Product | (3) Somewhat | 328 Responses per condition |
| Energy Boost Descriptor | Willingness to Try Product | (4) A lot | 342 Responses per condition |
| Energy Boost Descriptor | Willingness to Try Product | (1) Not at all | 213 Responses per condition |
| Energy Boost Descriptor | Willingness to Try Product | (3) Somewhat | 336 Responses per condition |
| Energy Boost Descriptor | Willingness to Try Product | (2) A little | 175 Responses per condition |
| Relax Descriptor | Willingness to Try Product | (1) Not at all | 204 Responses per condition |
| Relax Descriptor | Willingness to Try Product | (2) A little | 152 Responses per condition |
| Relax Descriptor | Willingness to Try Product | (3) Somewhat | 257 Responses per condition |
| Relax Descriptor | Willingness to Try Product | (4) A lot | 317 Responses per condition |
| Fast-acting Descriptor | Willingness to Try Product | (2) A little | 183 Responses per condition |
| Fast-acting Descriptor | Willingness to Try Product | (4) A lot | 318 Responses per condition |
| Fast-acting Descriptor | Willingness to Try Product | (1) Not at all | 187 Responses per condition |
| Fast-acting Descriptor | Willingness to Try Product | (3) Somewhat | 307 Responses per condition |
| Made With Live Resin Descriptor | Willingness to Try Product | (3) Somewhat | 280 Responses per condition |
| Made With Live Resin Descriptor | Willingness to Try Product | (2) A little | 175 Responses per condition |
| Made With Live Resin Descriptor | Willingness to Try Product | (1) Not at all | 204 Responses per condition |
| Made With Live Resin Descriptor | Willingness to Try Product | (4) A lot | 331 Responses per condition |
Secondary
Appeal to Children Responses
One item to assess the participants' assessment of the product packaging's potential appeal to children. Results will be reported as mean for all products within condition. Questions: How appealing do you think this packaging would be to children? Response Options: (0) Not at all appealing to (10) Very appealing
Time frame: After exposure to product packaging up to 1 minute
| Arm | Measure | Value (MEAN) | Dispersion |
|---|---|---|---|
| No Descriptor (Control) | Appeal to Children Responses | 5.97 Scores on a scale 0-10 | Standard Error 0.15 |
| All Natural Descriptor | Appeal to Children Responses | 5.71 Scores on a scale 0-10 | Standard Error 0.15 |
| 100% Organic Descriptor | Appeal to Children Responses | 5.58 Scores on a scale 0-10 | Standard Error 0.17 |
| Gluten-free Descriptor | Appeal to Children Responses | 5.58 Scores on a scale 0-10 | Standard Error 0.16 |
| Vegan Descriptor | Appeal to Children Responses | 5.34 Scores on a scale 0-10 | Standard Error 0.17 |
| Handcrafted Descriptor | Appeal to Children Responses | 5.87 Scores on a scale 0-10 | Standard Error 0.16 |
| Energy Boost Descriptor | Appeal to Children Responses | 5.61 Scores on a scale 0-10 | Standard Error 0.16 |
| Relax Descriptor | Appeal to Children Responses | 5.84 Scores on a scale 0-10 | Standard Error 0.17 |
| Fast-acting Descriptor | Appeal to Children Responses | 5.67 Scores on a scale 0-10 | Standard Error 0.17 |
| Made With Live Resin Descriptor | Appeal to Children Responses | 5.57 Scores on a scale 0-10 | Standard Error 0.18 |
Secondary
Product Harm Perceptions (Relative)
One question assessing participants' opinions of safety of the product compared to other, similar, products. Results will be reported as the number of each type of response. Question: Compared to other edible products on the market, how safe do you think the edible in this package is? Response Options: (1) Much less safe; (2) Somewhat less safe; (3) As safe; (4) Somewhat safer; (5) Much safer
Time frame: After exposure to product packaging up to 1 minute
Population: Each participant was asked the same question for all four cannabis products shown in their condition. The outcome is the number of responses for all questions for all products within condition.
| Arm | Measure | Category | Value (COUNT_OF_UNITS) |
|---|---|---|---|
| No Descriptor (Control) | Product Harm Perceptions (Relative) | (3) As safe | 490 Responses per condition |
| No Descriptor (Control) | Product Harm Perceptions (Relative) | (1) Much less safe | 44 Responses per condition |
| No Descriptor (Control) | Product Harm Perceptions (Relative) | (2) Somewhat less safe | 52 Responses per condition |
| No Descriptor (Control) | Product Harm Perceptions (Relative) | (5) Much safer | 195 Responses per condition |
| No Descriptor (Control) | Product Harm Perceptions (Relative) | (4) Somewhat safer | 215 Responses per condition |
| All Natural Descriptor | Product Harm Perceptions (Relative) | (3) As safe | 486 Responses per condition |
| All Natural Descriptor | Product Harm Perceptions (Relative) | (2) Somewhat less safe | 71 Responses per condition |
| All Natural Descriptor | Product Harm Perceptions (Relative) | (1) Much less safe | 48 Responses per condition |
| All Natural Descriptor | Product Harm Perceptions (Relative) | (4) Somewhat safer | 246 Responses per condition |
| All Natural Descriptor | Product Harm Perceptions (Relative) | (5) Much safer | 169 Responses per condition |
| 100% Organic Descriptor | Product Harm Perceptions (Relative) | (1) Much less safe | 63 Responses per condition |
| 100% Organic Descriptor | Product Harm Perceptions (Relative) | (5) Much safer | 205 Responses per condition |
| 100% Organic Descriptor | Product Harm Perceptions (Relative) | (3) As safe | 478 Responses per condition |
| 100% Organic Descriptor | Product Harm Perceptions (Relative) | (4) Somewhat safer | 203 Responses per condition |
| 100% Organic Descriptor | Product Harm Perceptions (Relative) | (2) Somewhat less safe | 59 Responses per condition |
| Gluten-free Descriptor | Product Harm Perceptions (Relative) | (1) Much less safe | 61 Responses per condition |
| Gluten-free Descriptor | Product Harm Perceptions (Relative) | (5) Much safer | 201 Responses per condition |
| Gluten-free Descriptor | Product Harm Perceptions (Relative) | (4) Somewhat safer | 225 Responses per condition |
| Gluten-free Descriptor | Product Harm Perceptions (Relative) | (2) Somewhat less safe | 70 Responses per condition |
| Gluten-free Descriptor | Product Harm Perceptions (Relative) | (3) As safe | 479 Responses per condition |
| Vegan Descriptor | Product Harm Perceptions (Relative) | (2) Somewhat less safe | 70 Responses per condition |
| Vegan Descriptor | Product Harm Perceptions (Relative) | (3) As safe | 464 Responses per condition |
| Vegan Descriptor | Product Harm Perceptions (Relative) | (4) Somewhat safer | 220 Responses per condition |
| Vegan Descriptor | Product Harm Perceptions (Relative) | (1) Much less safe | 82 Responses per condition |
| Vegan Descriptor | Product Harm Perceptions (Relative) | (5) Much safer | 188 Responses per condition |
| Handcrafted Descriptor | Product Harm Perceptions (Relative) | (4) Somewhat safer | 217 Responses per condition |
| Handcrafted Descriptor | Product Harm Perceptions (Relative) | (5) Much safer | 161 Responses per condition |
| Handcrafted Descriptor | Product Harm Perceptions (Relative) | (1) Much less safe | 53 Responses per condition |
| Handcrafted Descriptor | Product Harm Perceptions (Relative) | (2) Somewhat less safe | 58 Responses per condition |
| Handcrafted Descriptor | Product Harm Perceptions (Relative) | (3) As safe | 522 Responses per condition |
| Energy Boost Descriptor | Product Harm Perceptions (Relative) | (3) As safe | 533 Responses per condition |
| Energy Boost Descriptor | Product Harm Perceptions (Relative) | (2) Somewhat less safe | 66 Responses per condition |
| Energy Boost Descriptor | Product Harm Perceptions (Relative) | (5) Much safer | 176 Responses per condition |
| Energy Boost Descriptor | Product Harm Perceptions (Relative) | (1) Much less safe | 74 Responses per condition |
| Energy Boost Descriptor | Product Harm Perceptions (Relative) | (4) Somewhat safer | 219 Responses per condition |
| Relax Descriptor | Product Harm Perceptions (Relative) | (1) Much less safe | 70 Responses per condition |
| Relax Descriptor | Product Harm Perceptions (Relative) | (4) Somewhat safer | 206 Responses per condition |
| Relax Descriptor | Product Harm Perceptions (Relative) | (5) Much safer | 181 Responses per condition |
| Relax Descriptor | Product Harm Perceptions (Relative) | (3) As safe | 422 Responses per condition |
| Relax Descriptor | Product Harm Perceptions (Relative) | (2) Somewhat less safe | 51 Responses per condition |
| Fast-acting Descriptor | Product Harm Perceptions (Relative) | (2) Somewhat less safe | 74 Responses per condition |
| Fast-acting Descriptor | Product Harm Perceptions (Relative) | (3) As safe | 520 Responses per condition |
| Fast-acting Descriptor | Product Harm Perceptions (Relative) | (1) Much less safe | 34 Responses per condition |
| Fast-acting Descriptor | Product Harm Perceptions (Relative) | (4) Somewhat safer | 188 Responses per condition |
| Fast-acting Descriptor | Product Harm Perceptions (Relative) | (5) Much safer | 179 Responses per condition |
| Made With Live Resin Descriptor | Product Harm Perceptions (Relative) | (2) Somewhat less safe | 59 Responses per condition |
| Made With Live Resin Descriptor | Product Harm Perceptions (Relative) | (1) Much less safe | 88 Responses per condition |
| Made With Live Resin Descriptor | Product Harm Perceptions (Relative) | (3) As safe | 456 Responses per condition |
| Made With Live Resin Descriptor | Product Harm Perceptions (Relative) | (5) Much safer | 174 Responses per condition |
| Made With Live Resin Descriptor | Product Harm Perceptions (Relative) | (4) Somewhat safer | 214 Responses per condition |
Other Pre-specified
Perception of Good Taste
One item to assess the participants' perceptions of the taste of the product. Results will be reported as the number of each type of response. Question: To what extent do you agree or disagree that this edible might taste good? Response options: (1) Strongly disagree to (5) Strongly agree
Time frame: After exposure to product packaging up to 1 min
Other Pre-specified
Perception of Healthfulness of Product
One item to asses the participants' perceptions of the healthfulness of the product based on the packaging. Results will be reported as the number of each type of response. Question: How much does this packaging make you think this edible is healthy? Response options: (1) Not at all; (2) A little; (3) Somewhat; (4) A lot
Time frame: After exposure to product packaging up to 1 min
Other Pre-specified
Perception of Quality
One item to assess the participants' perceptions of the quality of the product. Results will be reported as the number of each type of response. Question: To what extent do you agree or disagree that this looks like a good quality product? Response options: (1) Strongly disagree to (5) Strongly agree
Time frame: After exposure to product packaging up to 1 minute