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Behavioral Economics to Improve Flu Vaccination Using EHR Nudges

BE IMMUNE: Behavioral Economics to IMprove and Motivate Vaccination Using Nudges Through the EHR

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT06057727
Acronym
BE IMMUNE
Enrollment
80039
Registered
2023-09-28
Start date
2023-09-25
Completion date
2024-05-20
Last updated
2025-04-27

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Behavior, Health, Flu, Flu Vaccination

Keywords

Flu Vaccine Uptake, EHR Nudge, Behavioral Economics, Health Disparities

Brief summary

This study will be a multisite, cluster randomized, pragmatic trial to evaluate the effectiveness of personalized nudges to clinicians and patients, relative to a control, to increase flu vaccination rates among older adults in accordance with CDC guidelines. This will include clinician and patient level nudge interventions, with an additional, intensified nudge intervention for patients identified as high risk for not receiving a flu vaccine. Among the intervention clinics, patients will receive pre-visit text message reminders about the flu vaccine, and clinicians will receive a default pended order in the visit encounter in the EHR, along with monthly peer comparison feedback about their flu vaccine completion rate. Patients identified as high risk for noncompletion will be individually randomized to receive an additional bidirectional text message nudge or the standard text messaging.

Detailed description

Many older adults are at risk of illness, hospitalization, and death from vaccine-preventable diseases. More than half of older adults in the United States are not vaccinated for flu which has remained relatively constant over the past decade, and there are racial, ethnic, and socioeconomic disparities in care. In this study, we will evaluate personalized nudges to clinicians and patients to help increase flu vaccination rates during primary care visits among older adults, with a particular focus on population subgroups at high risk for vaccine noncompletion. In a partnership between Penn Medicine and University of Washington (UW) Medicine, this will be a 6-month, multisite, cluster randomized, pragmatic trial with an additional intensification arm for high-risk patients.

Interventions

Patients will be sent text message reminders 3 days and 24 hours prior to their scheduled primary care visit. The messages will inform the patient that a flu shot has been reserved for them at their upcoming appointment and encouraging the patient to ask their provider about receiving the vaccine.

A default pended order for the flu vaccine will be pended to the patient's upcoming primary care encounter and will be visible to the provider during the visit encounter. Clinical staff will have the option of signing the order or dismissing it if they deem it inappropriate for a given patient.

Each month, clinicians will be sent an email containing what percent of their eligible patients received the flu vaccine and how that compares to other peer clinicians in the intervention.

High risk patients randomized to receive the high risk intensification nudge will receive a bidirectional text messaging component prior to their visit. This intervention will query the patient about common questions or concerns about receiving the flu vaccine. If the patient responds, it will provide additional educational materials based on the patient's specific concern(s).

Sponsors

National Institute on Aging (NIA)
CollaboratorNIH
University of Washington
CollaboratorOTHER
University of Pennsylvania
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
HEALTH_SERVICES_RESEARCH
Masking
DOUBLE (Investigator, Outcomes Assessor)

Intervention model description

We will randomize primary care clinics 2:1 to the intervention arm or control arm using covariate-constrained randomization. Patients identified as at high-risk for non-completion of the flu vaccine will be additionally randomized 1:1 at the individual level to receive an additional intensification nudge compared with the multi-component nudge intervention alone.

Eligibility

Sex/Gender
ALL
Age
50 Years to No maximum
Healthy volunteers
No

Inclusion criteria

Patient Inclusion Criteria: All patients must meet the following criteria to be eligible: 1. Age \>50 years 2. A scheduled new or return (non-urgent/sick) primary care appointment at one of the study practices at the Penn Medicine, UW Medicine, or Lancaster General Hospital 3. Have not received their annual flu vaccine during the active intervention period (September- February) 4. Eligible to receive the flu vaccine For the high risk intensification nudge, at least one of the following criteria must be met to be considered high risk and randomized to receive the intensification nudge: 1. Age ≥ 70 years 2. Living in a lower income community (lowest quartile, zip-code based) 3. Did not receive a flu vaccine in the previous calendar year 4. Self-identifies as Non-Hispanic Black Patient

Exclusion criteria

1. Have a documented allergy to flu vaccine 2. Have a flu vaccine exclusion modifier in Health Maintenance 3. Have opted out of research according to individual site guidelines and policies 4. Have no phone number (home or mobile) listed in their chart Clinician Inclusion Criteria: Clinicians must meet the following criteria to be eligible to receive peer comparison feedback: 1. Practicing physician (MD, DO) or advanced practice provider (NP, PA) with the exception of residents and fellows 2. Have a minimum patient panel of at least 50 patients, and 3. Practicing at a clinical site randomized to receive the clinic-level nudge interventions.

Design outcomes

Primary

MeasureTime frameDescription
Proportion of Patients Who Receive the Flu Vaccine at the Visit4 days from enrollment, at the eligible visitThe primary outcome is flu vaccination completion during the first eligible primary care visit.

Secondary

MeasureTime frameDescription
Proportion of Patients Who Receive the Flu Vaccine Within 3 Months After the Visit3 monthsThe secondary outcome is flu vaccination completion within 3 months after the first eligible primary care visit.

Countries

United States

Participant flow

Recruitment details

Waiver of informed consent obtained. Patients were identified via Epic Clarity Query 4 days prior to their eligible primary care visit between September 25, 2023 - February 20, 2024. Patients were only counted once within the study window at their first primary care visit. Total protocol enrollment: 80,039 patients.

Pre-assignment details

Clinics were randomized 2:1 to intervention and control. Patients seen at an intervention clinic and identified as high risk were further randomized 1:1 to standard messaging or an intensification nudge. The high risk individual randomization is nested within the intervention arm resulting in an overlap of patients where high risk individuals (41,909 of the 52,526) contribute both to estimation of the overall intervention effect and comparison of text messaging intensity among high risk patients

Participants by arm

ArmCount
Control
Patients in clinics randomized to the control arm will receive standard of care.
27,513
Intervention
Patients in clinics randomized to the intervention arm will receive the toolkit of clinician and patient facing nudges. Patient nudges will be pre-visit text message reminders (standard messaging content). Clinician nudges will be monthly peer comparison feedback and default pended orders.
52,526
Total80,039

Baseline characteristics

CharacteristicInterventionTotalControl
Age, Continuous66.1 years
STANDARD_DEVIATION 10.3
65.8 years
STANDARD_DEVIATION 10.2
65.1 years
STANDARD_DEVIATION 10
Lowest Quartile Income by Zip Code
Above Lowest Income Quartile by Zip Code
37064 Participants56470 Participants19406 Participants
Lowest Quartile Income by Zip Code
Lowest Income Quartile by Zip Code
15462 Participants23569 Participants8107 Participants
Race/Ethnicity, Customized
Ethnicity
Hispanic or Latino
1793 Participants3145 Participants1352 Participants
Race/Ethnicity, Customized
Ethnicity
Not Hispanic or Latino/ Unknown
50733 Participants76894 Participants26161 Participants
Race (NIH/OMB)
American Indian or Alaska Native
266 Participants404 Participants138 Participants
Race (NIH/OMB)
Asian
3412 Participants5579 Participants2167 Participants
Race (NIH/OMB)
Black or African American
11928 Participants18695 Participants6767 Participants
Race (NIH/OMB)
More than one race
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
144 Participants279 Participants135 Participants
Race (NIH/OMB)
Unknown or Not Reported
3138 Participants4910 Participants1772 Participants
Race (NIH/OMB)
White
33638 Participants50172 Participants16534 Participants
Sex/Gender, Customized
Female
29640 Participants44802 Participants15162 Participants
Sex/Gender, Customized
Male
22747 Participants34875 Participants12128 Participants
Sex/Gender, Customized
Unknown
139 Participants362 Participants223 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
deaths
Total, all-cause mortality
0 / 00 / 0
other
Total, other adverse events
5 / 27,513817 / 52,526
serious
Total, serious adverse events
0 / 27,5131 / 52,526

Outcome results

Primary

Proportion of Patients Who Receive the Flu Vaccine at the Visit

The primary outcome is flu vaccination completion during the first eligible primary care visit.

Time frame: 4 days from enrollment, at the eligible visit

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
ControlProportion of Patients Who Receive the Flu Vaccine at the Visit7305 Participants
InterventionProportion of Patients Who Receive the Flu Vaccine at the Visit16663 Participants
High Risk - Standard MessagingProportion of Patients Who Receive the Flu Vaccine at the Visit6142 Participants
High Risk - Intensification MessagingProportion of Patients Who Receive the Flu Vaccine at the Visit6142 Participants
High Risk - Not Individually RandomizedProportion of Patients Who Receive the Flu Vaccine at the Visit312 Participants
Secondary

Proportion of Patients Who Receive the Flu Vaccine Within 3 Months After the Visit

The secondary outcome is flu vaccination completion within 3 months after the first eligible primary care visit.

Time frame: 3 months

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
ControlProportion of Patients Who Receive the Flu Vaccine Within 3 Months After the Visit9371 Participants
InterventionProportion of Patients Who Receive the Flu Vaccine Within 3 Months After the Visit19892 Participants
High Risk - Standard MessagingProportion of Patients Who Receive the Flu Vaccine Within 3 Months After the Visit7329 Participants
High Risk - Intensification MessagingProportion of Patients Who Receive the Flu Vaccine Within 3 Months After the Visit7371 Participants
High Risk - Not Individually RandomizedProportion of Patients Who Receive the Flu Vaccine Within 3 Months After the Visit385 Participants

Source: ClinicalTrials.gov · Data processed: Feb 5, 2026