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BullyDown, a Text Messaging-based Bullying Prevention Program for Middle School-aged Youth

Developing a Bullying Prevention Program That Transcends Physical Boundaries

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT06017050
Enrollment
138
Registered
2023-08-30
Start date
2023-08-15
Completion date
2024-06-03
Last updated
2025-12-05

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Bullying

Brief summary

Given the limited impact of existing school-based interventions and the time associated with implementing them during school time, more efficient and effective intervention methods are needed. Programs that can be delivered to middle school youth irrespective of whether they are attending school physically or virtually may be especially relevant as school boundaries become more fluid. BullyDown addresses this critical need by providing a scalable program that could be quickly and cost-effectively disseminated nationally.

Interventions

BEHAVIORALBullyDown

BullyDown is an 8 week, text messaging-based prevention program aimed to prevent bullying behaviors among middle school-aged youth. Message content is based upon the social-emotional learning model.

The attention-matched control will receive the messages for the same number of days as the intervention. Content will talk about 'healthy lifestyle' topics, such as fitness and healthy social media use.

Sponsors

University of North Carolina, Chapel Hill
CollaboratorOTHER
Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD)
CollaboratorNIH
Center for Innovative Public Health Research
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION
Masking
SINGLE (Subject)

Masking description

Youth assigned to the control group will receive message written to seem as if it is intervention content (i.e., address bullying behaviors).

Intervention model description

Youth will be randomized to either the intervention or control group.

Eligibility

Sex/Gender
ALL
Age
12 Years to 14 Years
Healthy volunteers
Yes

Inclusion criteria

Participants will: be enrolled in one of our partner schools, be in middle school (i.e., 7th or 8th grade) or between the ages of 12-14 years of age, be English-speaking, own their own cell phone, intend to have the same cell phone number for at least 3 months (this may or may not apply, depending on the number of youth who meet this criterion), and provide informed written assent. Non-English speakers and youth who do not have the reading ability to complete the screener are not eligible. Youth recruited from schools will also be required to have parental permission.

Design outcomes

Primary

MeasureTime frameDescription
Feasibility: Recruitment RateRecruitment periodIf at least 75% of eligible participants assent to participate, this will be supportive of a hypothesis of feasibility. Note that a youth could assent and not be randomized if they did not complete the baseline survey.
Acceptability of the InterventionIntervention end, 9 weeks after program enrollmentYouth were asked: How likely are you to recommend BullyDown to other people your age? Answers were collected on a 5-point Likert scale. The response option ranged from 1-5, with higher values reflecting greater acceptability. An average score of 4 or higher was deemed supportive of program acceptability.
Feasibility: Retention at 3-month Follow-up21 weeks post-randomization, 3 months after the 9-week program endedA retention rate of 80% or higher was deemed to be supportive of a hypothesis of feasibility

Secondary

MeasureTime frameDescription
Feasibility: Retention Rate at Program End9 weeks post-randomizationA retention rate of 80% or higher was deemed supportive of a hypothesis of feasibility.

Other

MeasureTime frameDescription
Scores of Bystanding Behavior in the Intervention Versus Control GroupResponses provided at the program end survey, 9 weeks after they were randomizedBystander intentions are measured using the 5-item University of Illinois Willingness to Intervene scale. Each of the items is measured on a 4-point Likert scale, resulting in a sum that ranges from 5 - 20. A higher score reflects a greater willingness to intervene.
Rates of Bullying Perpetration in the Intervention Versus Control GroupReported bullying perpetration behavior in the past 30 days at the end of the 9 week programBullying behaviors towards other youth the same age 3 or more times in the past 30 days
Rates of Aggressive Behavior in the Intervention Versus Control GroupReported aggressive behavior in the past 30 days at the end of the 9 week programYouth who report aggressive acts towards others 1-2 times in the past 30 days

Countries

United States

Participant flow

Participants by arm

ArmCount
BullyDown Intervention
BullyDown: BullyDown is an 8 week, text messaging-based prevention program aimed to prevent bullying behaviors among middle school-aged youth. Message content is based upon the social-emotional learning model.
71
Healthy Lifestyle Control
Attention-matched control: The attention-matched control will receive the messages for the same number of days as the intervention. Content will talk about 'healthy lifestyle' topics, such as fitness and healthy social media use.
67
Total138

Baseline characteristics

CharacteristicBullyDown InterventionHealthy Lifestyle ControlTotal
Age, Categorical
<=18 years
71 Participants67 Participants138 Participants
Age, Categorical
>=65 years
0 Participants0 Participants0 Participants
Age, Categorical
Between 18 and 65 years
0 Participants0 Participants0 Participants
Aggression perpetration24 Participants22 Participants46 Participants
Bullying perpetration9 Participants11 Participants20 Participants
Bystander behavior14.7 units on a scale
STANDARD_DEVIATION 2.4
15.3 units on a scale
STANDARD_DEVIATION 2.7
15.0 units on a scale
STANDARD_DEVIATION 2.5
Ethnicity (NIH/OMB)
Hispanic or Latino
54 Participants50 Participants104 Participants
Ethnicity (NIH/OMB)
Not Hispanic or Latino
17 Participants14 Participants31 Participants
Ethnicity (NIH/OMB)
Unknown or Not Reported
0 Participants3 Participants3 Participants
Race (NIH/OMB)
American Indian or Alaska Native
2 Participants1 Participants3 Participants
Race (NIH/OMB)
Asian
3 Participants0 Participants3 Participants
Race (NIH/OMB)
Black or African American
9 Participants8 Participants17 Participants
Race (NIH/OMB)
More than one race
3 Participants6 Participants9 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Unknown or Not Reported
13 Participants11 Participants24 Participants
Race (NIH/OMB)
White
41 Participants41 Participants82 Participants
Sex/Gender, Customized
Boys
21 Participants16 Participants37 Participants
Sex/Gender, Customized
Declined to answer
8 Participants4 Participants12 Participants
Sex/Gender, Customized
Girls
38 Participants41 Participants79 Participants
Sex/Gender, Customized
Nonbinary youth
4 Participants6 Participants10 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
deaths
Total, all-cause mortality
0 / 710 / 67
other
Total, other adverse events
0 / 710 / 67
serious
Total, serious adverse events
0 / 710 / 67

Outcome results

Primary

Acceptability of the Intervention

Youth were asked: How likely are you to recommend BullyDown to other people your age? Answers were collected on a 5-point Likert scale. The response option ranged from 1-5, with higher values reflecting greater acceptability. An average score of 4 or higher was deemed supportive of program acceptability.

Time frame: Intervention end, 9 weeks after program enrollment

Population: Youth who provided data at the program end survey were included in the analyses.

ArmMeasureValue (MEAN)Dispersion
Overall Number of Participants RecruitedAcceptability of the Intervention3.7 Average score on a 5-point likert scaleStandard Deviation 1.1
Healthy lifestyle controlAcceptability of the Intervention3.6 Average score on a 5-point likert scaleStandard Deviation 1
Primary

Feasibility: Recruitment Rate

If at least 75% of eligible participants assent to participate, this will be supportive of a hypothesis of feasibility. Note that a youth could assent and not be randomized if they did not complete the baseline survey.

Time frame: Recruitment period

Population: 474 youth were identified as eligible.

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Overall Number of Participants RecruitedFeasibility: Recruitment Rate202 Participants
Primary

Feasibility: Retention at 3-month Follow-up

A retention rate of 80% or higher was deemed to be supportive of a hypothesis of feasibility

Time frame: 21 weeks post-randomization, 3 months after the 9-week program ended

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Overall Number of Participants RecruitedFeasibility: Retention at 3-month Follow-up48 Participants
Healthy lifestyle controlFeasibility: Retention at 3-month Follow-up49 Participants
Secondary

Feasibility: Retention Rate at Program End

A retention rate of 80% or higher was deemed supportive of a hypothesis of feasibility.

Time frame: 9 weeks post-randomization

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Overall Number of Participants RecruitedFeasibility: Retention Rate at Program End59 Participants
Healthy lifestyle controlFeasibility: Retention Rate at Program End56 Participants
Other Pre-specified

Rates of Aggressive Behavior in the Intervention Versus Control Group

Youth who report aggressive acts towards others 1-2 times in the past 30 days

Time frame: Reported aggressive behavior in the past 30 days at the end of the 9 week program

Population: Youth who provided data at the program end survey were included in the analyses.

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Overall Number of Participants RecruitedRates of Aggressive Behavior in the Intervention Versus Control Group15 Participants
Healthy lifestyle controlRates of Aggressive Behavior in the Intervention Versus Control Group14 Participants
Other Pre-specified

Rates of Bullying Perpetration in the Intervention Versus Control Group

Bullying behaviors towards other youth the same age 3 or more times in the past 30 days

Time frame: Reported bullying perpetration behavior in the past 30 days at the end of the 9 week program

Population: Youth who provided data at the program end survey were included in the analyses.

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Overall Number of Participants RecruitedRates of Bullying Perpetration in the Intervention Versus Control Group7 Participants
Healthy lifestyle controlRates of Bullying Perpetration in the Intervention Versus Control Group7 Participants
Other Pre-specified

Scores of Bystanding Behavior in the Intervention Versus Control Group

Bystander intentions are measured using the 5-item University of Illinois Willingness to Intervene scale. Each of the items is measured on a 4-point Likert scale, resulting in a sum that ranges from 5 - 20. A higher score reflects a greater willingness to intervene.

Time frame: Responses provided at the program end survey, 9 weeks after they were randomized

Population: Youth who provided data at the program end survey were included in the analyses.

ArmMeasureValue (MEAN)Dispersion
Overall Number of Participants RecruitedScores of Bystanding Behavior in the Intervention Versus Control Group14.7 units on a scaleStandard Deviation 2.9
Healthy lifestyle controlScores of Bystanding Behavior in the Intervention Versus Control Group15.0 units on a scaleStandard Deviation 3.1

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026