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A Study of Hookah Café Customers in the Atlanta Area

Communicating Waterpipe Tobacco Harms to Reduce Use Among Young Adults: A Study of Hookah Café Customers in the Atlanta Area

Status
Completed
Phases
Unknown
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT05916170
Enrollment
977
Registered
2023-06-23
Start date
2023-06-01
Completion date
2024-11-21
Last updated
2026-02-02

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Waterpipe Tobacco Smoking

Keywords

Waterpipe Tobacco Smoking, Tobacco Smoking, waterpipe smoking behavior

Brief summary

The purpose of the study is to assess the effectiveness of health warnings on waterpipe smoking behavior in a real-world setting. The primary hypothesis is that hookah café customers who are in the intervention (warning) arm will smoke less than customers who are in the control (no warning) arm, determined by differences in the boost in expired carbon monoxide from café entry to after café exit.

Detailed description

Expired carbon monoxide is an objective biological marker of combustible tobacco smoking and is strongly correlated with the amount of smoke inhaled. In the intervention arm, warning messages will be displayed at various agreed-upon locations in the café, such as on hookah pipes, tables, countertops, walls, and menus. The goal is to maximize the potential for customers to be exposed to warnings. Participants will be patrons of the café and will be recruited before entering the café. Participants will complete a brief survey and provide a breath sample to measure expired carbon monoxide. When leaving the café, they will complete another survey and provide a second breath sample.

Interventions

BEHAVIORALHealth Warnings

Text-only warnings about one health harm will be displayed in the hookah cafés where data collection is being conducted.

BEHAVIORALNo Warnings

No warnings posted in the hookah café

Sponsors

Wake Forest University Health Sciences
Lead SponsorOTHER
National Cancer Institute (NCI)
CollaboratorNIH

Study design

Allocation
RANDOMIZED
Intervention model
CROSSOVER
Primary purpose
PREVENTION
Masking
NONE

Intervention model description

The design of the study is a cluster randomized crossover trial, where the hookah café is the cluster and randomization is at the cluster level. Each hookah café will serve as its own control and will be used for data collection for both arms of the study. Cafes will start in the no-warning control arm and then will cross over to the intervention arm, where they will display one of four text-only warning signs. Participants will only participate in one of the arms.

Eligibility

Sex/Gender
ALL
Age
18 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

* Planning to enter the hookah café where study is being conducted * Age 18 or older * English speaking * Planning to smoke hookah inside * Not planning to smoke cigarettes, cigars, cigarillos or marijuana while at the hookah café * Had not previously entered the café earlier in the day on the same day/night as data collection * Has not been approached to participate in the study at another café or another day/night at the current café * Are not employees of the business * Have capacity to participate as determined by the staff member conducting eligibility screening

Exclusion criteria

* Not planning to enter the hookah café where the study is being conducted * Age 17 and under * Non-English speaking * Not planning to smoke hookah in the café * Planning to smoke cigarettes, cigars, or marijuana while at the hookah café * Are employees of the business * Had previously entered the café on the same day/night as data collection * Has not been approached to participate in the study previously * Does not have capacity to participate as determined by the staff member conducting eligibility screening

Design outcomes

Primary

MeasureTime frameDescription
Change in Expired Carbon Monoxide (eCO Boost)Baseline and after exiting the café up to 10 hoursChange in eCO from baseline (before entry into the hookah café) to follow-up (upon exit from the hookah café) - eCO will be measured with the Bedfont Micro+ Smokerlyzer. Higher scores represent higher concentrations of Carbon Monoxide (CO), which is correlated with greater waterpipe use.

Countries

United States

Contacts

PRINCIPAL_INVESTIGATORErin Sutfin, PhD

Wake Forest University Health Sciences

Participant flow

Recruitment details

This is a cluster randomized crossover trial in which hookah cafes started in the No Warning Control condition and then crossed over to the Health Warnings Intervention, in which they were randomized to display one of four health warning messages (Milestones). Participants were cafe patrons on the days/nights that data collection was being conducted. Participants were only permitted to participate in one instance of data collection at one hookah cafe. Some cafes only had Control period.

Pre-assignment details

The Control and Intervention arms are reported as two periods in a single arm for this crossover study. The total enrollment to the study across both periods was 977. 507 participants were enrolled during the Control period of the cafes and 470 were enrolled during the Intervention period. Participants did not participate in more than one period.

Participants by arm

ArmCount
No Warning Control
No warnings posted in the hookah café No Warnings: No warnings posted in the hookah café
507
Health Warning Intervention
Cafes will display text-only warning signs Health Warnings: Text-only warnings about one health harm will be displayed in the hookah cafés where data collection is being conducted.
470
Total977

Baseline characteristics

CharacteristicNo Warning ControlTotalHealth Warning Intervention
Age, Continuous30.9 Years
STANDARD_DEVIATION 6.9
31.2 Years
STANDARD_DEVIATION 7.1
31.5 Years
STANDARD_DEVIATION 7.3
Ethnicity (NIH/OMB)
Hispanic or Latino
35 Participants61 Participants26 Participants
Ethnicity (NIH/OMB)
Not Hispanic or Latino
458 Participants885 Participants427 Participants
Ethnicity (NIH/OMB)
Unknown or Not Reported
14 Participants31 Participants17 Participants
Race (NIH/OMB)
American Indian or Alaska Native
4 Participants10 Participants6 Participants
Race (NIH/OMB)
Asian
38 Participants66 Participants28 Participants
Race (NIH/OMB)
Black or African American
389 Participants769 Participants380 Participants
Race (NIH/OMB)
More than one race
23 Participants42 Participants19 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
4 Participants4 Participants0 Participants
Race (NIH/OMB)
Unknown or Not Reported
37 Participants60 Participants23 Participants
Race (NIH/OMB)
White
12 Participants26 Participants14 Participants
Region of Enrollment
United States
507 participants977 participants470 participants
Sex/Gender, Customized
Female
295 Participants584 Participants289 Participants
Sex/Gender, Customized
Male
203 Participants380 Participants177 Participants
Sex/Gender, Customized
Unknown
9 Participants13 Participants4 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
deaths
Total, all-cause mortality
0 / 5070 / 470
other
Total, other adverse events
0 / 5070 / 470
serious
Total, serious adverse events
0 / 5070 / 470

Outcome results

Primary

Change in Expired Carbon Monoxide (eCO Boost)

Change in eCO from baseline (before entry into the hookah café) to follow-up (upon exit from the hookah café) - eCO will be measured with the Bedfont Micro+ Smokerlyzer. Higher scores represent higher concentrations of Carbon Monoxide (CO), which is correlated with greater waterpipe use.

Time frame: Baseline and after exiting the café up to 10 hours

Population: Participants were included in analysis if they completed both pre- and post-cafe eCO collection in cafes that completed both the control and intervention arms of this crossover trial. Participants in each arm are unique.

ArmMeasureValue (MEAN)Dispersion
No Warning ControlChange in Expired Carbon Monoxide (eCO Boost)25.7 parts per millionStandard Error 2.93
Health Warning InterventionChange in Expired Carbon Monoxide (eCO Boost)23.5 parts per millionStandard Error 2.91
Other Pre-specified

Behavioral Intention

Participants will be asked at three items assessing their anticipated hookah smoking within the next month. Items will be averaged to create a composite score of intent to continue the behavior within the next month. 1. How interested are you in smoking tobacco in a hookah in the next month? 2. How likely are you to smoke tobacco in a hookah in the next month? 3. How much do you plan to smoke tobacco in a hookah in the next month? Response options: (1) Not at all, (2) Very little, (3) Somewhat, (4) Quite a bit, (5) Very much

Time frame: at exit; up to 10 hours

Other Pre-specified

Beliefs

Four items to assess the participants' agreement with statements of how each of the four health harms utilized across the study apply to their own health. We will calculate a mean score across all four items for each individual, where higher scores indicate stronger beliefs about personal harm from hookah smoking. Response options: (1) Strongly disagree to (5) Strongly agree

Time frame: at exit; up to 10 hours

Other Pre-specified

Hookah Use Behavior

Participants will be asked a variety of items to assess their hookah smoking behaviors within the café. Items will be scored individually. 1. Did you smoke hookah in this café/lounge/bar today? (1) Yes, (2) No 2. (If no) Why didn't you smoke hookah in this café/lounge/bar today? Free text response 3. (If yes) Compared to a typical night, how much did you smoke? (1) Less hookah than usual, (2) About the same amount of hookah as usual, (3) More hookah than usual, (4) This was my first time smoking hookah 4. (If less) Why did you smoke less than usual? Free text response 5. (If more) Why did you smoke more than usual? Free text response

Time frame: at exit; up to 10 hours

Other Pre-specified

Knowledge

Four items to assess participants' knowledge of health harms based on warning statements used across the study. We will calculate a sum score for each individual with higher scores indicating more accurate knowledge. Response options: True / False / I don't know

Time frame: at exit; up to 10 hours

Other Pre-specified

Perceived Influence of Warning on Smoking Behavior Answers

Participants will be asked whether they changed their smoking behavior as a result of the warning(s) they saw (as reported in the Warning Recognition section). They will be asked to report whether they smoked more, less, or the same amount as they usually do. These items will be asked for each warning the participant reports seeing.

Time frame: at exit; up to 10 hours

Other Pre-specified

Quit Motivation

One item to measure participants' motivation to quit smoking hookah, rated on a 1-10 scale of Not at all motivated to Extremely motivated

Time frame: at exit; up to 10 hours

Other Pre-specified

Social Interaction

For each warning selected in the Warning Recognition section, participants will be asked if they discussed the warning with others. If they answer positively, they will be given a list of topics to choose from to describe what they talked about, including a free-text option.

Time frame: at exit; up to 10 hours

Other Pre-specified

Subjective Experiences of Smoking Hookah

Eight items from the Product Evaluation Scale (Hatsukami et al. 2013) will be used to assess participants' subjective experiences of smoking hookah. Items scores will be averaged across the subscale. 1. Was it satisfying? 2. Did it taste good? 3. Did you enjoy the sensations in your mouth? 4. Did you enjoy it? 5. Did it make you dizzy? 6. Did it make you nauseous? 7. Was it too much nicotine? 8. Were there bothersome side effects? Response options: (1) Not at all - (7) Extremely

Time frame: at exit; up to 10 hours

Other Pre-specified

Time Spent in the café

Duration of time in café will be calculated from the time of completion of eCO measurement at Time 1 to start of survey at Time 2. Additionally, we will utilize a subjective measure of time spent in the café: Compared to what you planned, how long did you stay at the café/lounge/bar? (Longer, shorter, about the same).

Time frame: at exit; up to 10 hours

Other Pre-specified

Warning Recall

One Y/N item to assess participants' exposure to warnings. If participants report warning exposure, an open-ended item will assess warning recall.

Time frame: at exit; up to 10 hours

Other Pre-specified

Warning Recognition

Participants in the intervention arm will be asked to select the warning(s) that they saw at the café from four possible warnings. For each warning message that they report having seen, they will be asked to select where they saw the warning from a list of possible locations. (Intervention arm only)

Time frame: at exit; up to 10 hours

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026