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Message Testing in Aging African American Smokers

Motivating Change in Aging African American Smokers - Testing Messages

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT05819086
Acronym
MCAAAS-2
Enrollment
839
Registered
2023-04-19
Start date
2023-03-13
Completion date
2023-03-28
Last updated
2024-11-12

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Smoking, Smoking Cessation

Brief summary

The goal of this study is to examine different messages to motivate smokers who self-identify as an African American current smoker, between the ages of 50-80 years old to quit smoking. Participants will be asked to complete a survey and look at two messages.

Interventions

BEHAVIORALRate Emotional Response

Participants will view their assigned video package, and will be asked to rate their emotional response to the message

BEHAVIORALRate Impact of Message

Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.

Sponsors

Centiment LLC
CollaboratorINDUSTRY
University of Wisconsin, Madison
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
TREATMENT
Masking
SINGLE (Subject)

Eligibility

Sex/Gender
ALL
Age
50 Years to 80 Years
Healthy volunteers
No

Inclusion criteria

* Current smoker (smoking at least some days per week) * Ability to read and write English * Between the ages of 50 and 80 years old * Self identify as African American.

Exclusion criteria

* History of Mild Cognitive Impairment or dementia

Design outcomes

Primary

MeasureTime frameDescription
Motivation to Quit Smokingdata collected before and after intervention (baseline and approximately 15 minutes later)Change in participants' motivation to quit pre- and post-viewing of the experimental flyer and video, using a 1 item scaled measurement of motivation to quit (1-7 scale, 7 indicating higher motivation) measured in a single online survey (\ 15 minutes).
Emotional Response - Saddata collected at one time point, post-intervention, up to approximately 15 minutesMeasure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).
Emotional Response - Angrydata collected at one time point, post-intervention, up to approximately 15 minutesMeasure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).
Emotional Response - Afraiddata collected at one time point, post-intervention, up to approximately 15 minutesMeasure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response). Emotionality will be presented together summarizing the mean presentation of these emotions by the different groups.
Emotional Response - Guiltydata collected at one time point, post-intervention, up to approximately 15 minutesMeasure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).
Emotional Response - Disgusteddata collected at one time point, post-intervention, up to approximately 15 minutesMeasure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).
Emotional Response - Worrieddata collected at one time point, post-intervention, up to approximately 15 minutesMeasure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).
Emotional Response - Ashameddata collected at one time point, post-intervention, up to approximately 15 minutesMeasure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).
Emotional Response - Confuseddata collected at one time point, post-intervention, up to approximately 15 minutesMeasure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).
Emotional Response - Amuseddata collected at one time point, post-intervention, up to approximately 15 minutesMeasure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).
Emotional Response - Hopefuldata collected at one time point, post-intervention, up to approximately 15 minutesMeasure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).
Emotional Response - Motivateddata collected at one time point, post-intervention, up to approximately 15 minutesMeasure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).
Emotional Response - Understooddata collected at one time point, post-intervention, up to approximately 15 minutesMeasure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).
Emotional Response - Happydata collected at one time point, post-intervention, up to approximately 15 minutesMeasure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).
Emotional Response - Surpriseddata collected at one time point, post-intervention, up to approximately 15 minutesMeasure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Countries

United States

Participant flow

Participants by arm

ArmCount
Big Tobacco Video Message and Flyer
Participants will view a Big tobacco video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
219
It's Never Too Late Video Message and Flyer
Participants will view a It's never too late video message and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
207
Placebo Message
Participants will view a water advertisement and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
210
Fear Message Video and Flyer
Participants will view a fear message video and flyer. Rate Emotional Response: Participants will view their assigned video package, and will be asked to rate their emotional response to the message Rate Impact of Message: Participants will view their assigned video package, and will be asked to rate the impact of the presented messages on motivation to quit smoking.
203
Total839

Baseline characteristics

CharacteristicBig Tobacco Video Message and FlyerIt's Never Too Late Video Message and FlyerPlacebo MessageFear Message Video and FlyerTotal
Age, Categorical
<=18 years
0 Participants0 Participants0 Participants0 Participants0 Participants
Age, Categorical
>=65 years
49 Participants46 Participants159 Participants47 Participants301 Participants
Age, Categorical
Between 18 and 65 years
170 Participants161 Participants51 Participants156 Participants538 Participants
Age, Continuous59.32 years
STANDARD_DEVIATION 6.652
58.91 years
STANDARD_DEVIATION 6.901
59.55 years
STANDARD_DEVIATION 6.778
59.40 years
STANDARD_DEVIATION 6.742
59.30 years
STANDARD_DEVIATION 6.759
Race/Ethnicity, Customized
Asian
0 Endorsements0 Endorsements0 Endorsements0 Endorsements2 Endorsements
Race/Ethnicity, Customized
Black or African American
219 Endorsements207 Endorsements210 Endorsements203 Endorsements839 Endorsements
Race/Ethnicity, Customized
Native American/Alaska Native
3 Endorsements3 Endorsements4 Endorsements4 Endorsements14 Endorsements
Race/Ethnicity, Customized
Native Hawaiian/Pacific Islander
0 Endorsements0 Endorsements0 Endorsements0 Endorsements0 Endorsements
Race/Ethnicity, Customized
Other
0 Endorsements1 Endorsements0 Endorsements0 Endorsements1 Endorsements
Race/Ethnicity, Customized
Refused
0 Endorsements0 Endorsements0 Endorsements0 Endorsements0 Endorsements
Race/Ethnicity, Customized
White or Caucasian
3 Endorsements2 Endorsements5 Endorsements1 Endorsements11 Endorsements
Region of Enrollment
United States
219 participants207 participants210 participants203 participants839 participants
Sex/Gender, Customized
cisgender Man
97 Participants83 Participants96 Participants88 Participants364 Participants
Sex/Gender, Customized
cisgender Woman
112 Participants115 Participants106 Participants109 Participants442 Participants
Sex/Gender, Customized
Non-binary
2 Participants2 Participants1 Participants1 Participants6 Participants
Sex/Gender, Customized
Other
1 Participants3 Participants5 Participants2 Participants11 Participants
Sex/Gender, Customized
Refused/Missing
5 Participants4 Participants2 Participants1 Participants12 Participants
Sex/Gender, Customized
transgender Man
1 Participants0 Participants0 Participants0 Participants1 Participants
Sex/Gender, Customized
transgender Woman
1 Participants0 Participants0 Participants2 Participants3 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
EG002
affected / at risk
EG003
affected / at risk
deaths
Total, all-cause mortality
0 / 2190 / 2070 / 2100 / 203
other
Total, other adverse events
0 / 2190 / 2070 / 2100 / 203
serious
Total, serious adverse events
0 / 2190 / 2070 / 2100 / 203

Outcome results

Primary

Emotional Response - Afraid

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response). Emotionality will be presented together summarizing the mean presentation of these emotions by the different groups.

Time frame: data collected at one time point, post-intervention, up to approximately 15 minutes

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerEmotional Response - Afraid1.252 score on a scaleStandard Deviation 0.947
It's Never Too Late Video Message and FlyerEmotional Response - Afraid3.548 score on a scaleStandard Deviation 2.804
Placebo MessageEmotional Response - Afraid3.441 score on a scaleStandard Deviation 2.614
Fear Message Video and FlyerEmotional Response - Afraid3.210 score on a scaleStandard Deviation 2.655
Primary

Emotional Response - Amused

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Time frame: data collected at one time point, post-intervention, up to approximately 15 minutes

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerEmotional Response - Amused4.362 score on a scaleStandard Deviation 2.701
It's Never Too Late Video Message and FlyerEmotional Response - Amused2.037 score on a scaleStandard Deviation 2.043
Placebo MessageEmotional Response - Amused2.080 score on a scaleStandard Deviation 2.026
Fear Message Video and FlyerEmotional Response - Amused2.471 score on a scaleStandard Deviation 2.419
Primary

Emotional Response - Angry

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Time frame: data collected at one time point, post-intervention, up to approximately 15 minutes

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerEmotional Response - Angry1.25 score on a scaleStandard Deviation 0.972
It's Never Too Late Video Message and FlyerEmotional Response - Angry3.70 score on a scaleStandard Deviation 2.81
Placebo MessageEmotional Response - Angry2.189 score on a scaleStandard Deviation 2.042
Fear Message Video and FlyerEmotional Response - Angry2.20 score on a scaleStandard Deviation 2.093
Primary

Emotional Response - Ashamed

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Time frame: data collected at one time point, post-intervention, up to approximately 15 minutes

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerEmotional Response - Ashamed1.357 score on a scaleStandard Deviation 1.158
It's Never Too Late Video Message and FlyerEmotional Response - Ashamed3.514 score on a scaleStandard Deviation 2.666
Placebo MessageEmotional Response - Ashamed2.777 score on a scaleStandard Deviation 2.298
Fear Message Video and FlyerEmotional Response - Ashamed2.841 score on a scaleStandard Deviation 2.541
Primary

Emotional Response - Confused

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Time frame: data collected at one time point, post-intervention, up to approximately 15 minutes

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerEmotional Response - Confused1.543 score on a scaleStandard Deviation 1.568
It's Never Too Late Video Message and FlyerEmotional Response - Confused2.037 score on a scaleStandard Deviation 2.043
Placebo MessageEmotional Response - Confused1.856 score on a scaleStandard Deviation 1.703
Fear Message Video and FlyerEmotional Response - Confused1.773 score on a scaleStandard Deviation 1.623
Primary

Emotional Response - Disgusted

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Time frame: data collected at one time point, post-intervention, up to approximately 15 minutes

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerEmotional Response - Disgusted1.410 score on a scaleStandard Deviation 1.27
It's Never Too Late Video Message and FlyerEmotional Response - Disgusted4.203 score on a scaleStandard Deviation 2.916
Placebo MessageEmotional Response - Disgusted2.465 score on a scaleStandard Deviation 2.662
Fear Message Video and FlyerEmotional Response - Disgusted2.742 score on a scaleStandard Deviation 2.441
Primary

Emotional Response - Guilty

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Time frame: data collected at one time point, post-intervention, up to approximately 15 minutes

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerEmotional Response - Guilty1.424 score on a scaleStandard Deviation 1.232
It's Never Too Late Video Message and FlyerEmotional Response - Guilty4.019 score on a scaleStandard Deviation 2.861
Placebo MessageEmotional Response - Guilty3.490 score on a scaleStandard Deviation 2.617
Fear Message Video and FlyerEmotional Response - Guilty3.524 score on a scaleStandard Deviation 2.726
Primary

Emotional Response - Happy

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Time frame: data collected at one time point, post-intervention, up to approximately 15 minutes

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerEmotional Response - Happy5.057 score on a scaleStandard Deviation 2.597
It's Never Too Late Video Message and FlyerEmotional Response - Happy2.912 score on a scaleStandard Deviation 2.58
Placebo MessageEmotional Response - Happy2.940 score on a scaleStandard Deviation 2.391
Fear Message Video and FlyerEmotional Response - Happy3.102 score on a scaleStandard Deviation 2.502
Primary

Emotional Response - Hopeful

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Time frame: data collected at one time point, post-intervention, up to approximately 15 minutes

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerEmotional Response - Hopeful4.324 score on a scaleStandard Deviation 2.674
It's Never Too Late Video Message and FlyerEmotional Response - Hopeful5.189 score on a scaleStandard Deviation 2.608
Placebo MessageEmotional Response - Hopeful4.906 score on a scaleStandard Deviation 2.588
Fear Message Video and FlyerEmotional Response - Hopeful5.174 score on a scaleStandard Deviation 2.771
Primary

Emotional Response - Motivated

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Time frame: data collected at one time point, post-intervention, up to approximately 15 minutes

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerEmotional Response - Motivated4.695 score on a scaleStandard Deviation 2.827
It's Never Too Late Video Message and FlyerEmotional Response - Motivated5.380 score on a scaleStandard Deviation 2.576
Placebo MessageEmotional Response - Motivated5.060 score on a scaleStandard Deviation 2.696
Fear Message Video and FlyerEmotional Response - Motivated5.073 score on a scaleStandard Deviation 2.657
Primary

Emotional Response - Sad

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Time frame: data collected at one time point, post-intervention, up to approximately 15 minutes

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerEmotional Response - Sad1.281 score on a scaleStandard Deviation 1.018
It's Never Too Late Video Message and FlyerEmotional Response - Sad3.77 score on a scaleStandard Deviation 2.8
Placebo MessageEmotional Response - Sad3.27 score on a scaleStandard Deviation 2.514
Fear Message Video and FlyerEmotional Response - Sad2.88 score on a scaleStandard Deviation 2.419
Primary

Emotional Response - Surprised

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Time frame: data collected at one time point, post-intervention, up to approximately 15 minutes

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerEmotional Response - Surprised3.710 score on a scaleStandard Deviation 2.751
It's Never Too Late Video Message and FlyerEmotional Response - Surprised3.243 score on a scaleStandard Deviation 2.715
Placebo MessageEmotional Response - Surprised3.060 score on a scaleStandard Deviation 2.509
Fear Message Video and FlyerEmotional Response - Surprised3.685 score on a scaleStandard Deviation 2.76
Primary

Emotional Response - Understood

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Time frame: data collected at one time point, post-intervention, up to approximately 15 minutes

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerEmotional Response - Understood5.024 score on a scaleStandard Deviation 3.015
It's Never Too Late Video Message and FlyerEmotional Response - Understood5.800 score on a scaleStandard Deviation 2.637
Placebo MessageEmotional Response - Understood5.741 score on a scaleStandard Deviation 2.77
Fear Message Video and FlyerEmotional Response - Understood5.738 score on a scaleStandard Deviation 2.594
Primary

Emotional Response - Worried

Measure participants' emotional response to the messages using a 1-9 scaled measurement of 14 different emotions (9 indicating more emotional response).

Time frame: data collected at one time point, post-intervention, up to approximately 15 minutes

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerEmotional Response - Worried1.357 score on a scaleStandard Deviation 1.137
It's Never Too Late Video Message and FlyerEmotional Response - Worried4.431 score on a scaleStandard Deviation 2.787
Placebo MessageEmotional Response - Worried3.960 score on a scaleStandard Deviation 2.673
Fear Message Video and FlyerEmotional Response - Worried3.700 score on a scaleStandard Deviation 2.724
Primary

Motivation to Quit Smoking

Change in participants' motivation to quit pre- and post-viewing of the experimental flyer and video, using a 1 item scaled measurement of motivation to quit (1-7 scale, 7 indicating higher motivation) measured in a single online survey (\ 15 minutes).

Time frame: data collected before and after intervention (baseline and approximately 15 minutes later)

ArmMeasureValue (MEAN)Dispersion
Big Tobacco Video Message and FlyerMotivation to Quit Smoking.3052 score on a scaleStandard Deviation 1.3722
It's Never Too Late Video Message and FlyerMotivation to Quit Smoking.3220 score on a scaleStandard Deviation 1.1605
Placebo MessageMotivation to Quit Smoking.3202 score on a scaleStandard Deviation 1.2785
Fear Message Video and FlyerMotivation to Quit Smoking.4378 score on a scaleStandard Deviation 1.4448

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026