Calorie Consumption
Conditions
Brief summary
Randomized and controlled experimental study to evaluate how influencer food ads on TikTok affect calorie purchases among youth (ages 10-13). Participants will be randomized to one of two conditions: (1) seeing an influencer with food or (2) seeing an influencer without food. Participants will complete a 15-minute survey in which they will be randomized to one of two conditions and view and rate TikTok influencer ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Interventions
BEHAVIORALTikTok Ads - With Food
TikTok posts from influencers promoting food.
BEHAVIORALTikTok Ads - Without Food
TikTok posts from influencers who are not promoting food.
Sponsors
NYU Langone Health
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION
Masking
DOUBLE (Subject, Investigator)
Eligibility
Sex/Gender
ALL
Age
10 Years to 13 Years
Healthy volunteers
Yes
Inclusion criteria
* Participants must be 10-13 years old * Identify as only non-Latino White or only Black/African American * Report that they log into TikTok at least once daily * Read and speak English
Exclusion criteria
• Any criteria not met as listed above will bar an adolescent from participating in the study
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| Calorie Count from Snacks Chosen at Virtual Vending Machine | Day 1 |
Countries
United States
Contacts
CONTACTZora Hall
CONTACTKrystle Tsai
PRINCIPAL_INVESTIGATORMarie Bragg, PhD
NYU Langone Health
Outcome results
None listed