Depression, Stigmatization
Conditions
Brief summary
The purposes of this study are to test among adolescent viewers the utility of different types of selfie short video-based messaging to: 1. Reduce stigma and self-stigma related to depression, and 2. Increase treatment-seeking intentions.
Detailed description
Intervention videos will each be self-recorded videos (of \ 90-second duration) featuring the same underage professional (ages 16) acting as simulated participant. The investigators will post three brief videos ('video Ads') to achieve similar exposure among Instagram users, 14-18-year-old. The videos are: (a) depression video; (b) depression video adjusted to race experiences, and (c) control videos. All videos will feature by the same Black adolescent girl. The investigators intend to assign \ 10,000 individuals aged 14-18 in a randomized way, in equal proportions, and stratified by sex and race, to view one of the three videos. Outcomes will include: 1. Primary outcome: engagement (a composite of likes, shares, comments, and views) 2. Secondary outcome: clicks on a designated link at the end of the video ad.
Interventions
BEHAVIORALDepression
\ 90-second selfie video of an adolescent discussing her history of depression, treatment, and recovery
BEHAVIORALDepression, adjusted
\ 90-second selfie video of an adolescent discussing her history of depression, treatment, and recovery - and including explicit reference to the role of anti-Black racism as a contributing factor
BEHAVIORALControl
\ 90-second selfie video of an adolescent discussing everyday activities and interests, with no reference to depression or racism.
Sponsors
Yale University
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION
Masking
SINGLE (Investigator)
Eligibility
Sex/Gender
ALL
Age
14 Years to 18 Years
Healthy volunteers
Yes
Inclusion criteria
* English-speaking * Living in the US * Ages 14 - 18
Exclusion criteria
* None
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Engagement composite | Day 1: within 10 minutes of viewing the ad | A sum of views, likes, shares, and comments on Instagram. The composite is an ordinal number ranging from 0 to n; higher values indicate greater engagement with the Instagram add. |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Clicks on designated link | Day 1: within 10 minutes of viewing the ad | The number of clicks on a designated link at the end of the video ad. Clicks are an ordinal number ranging from 0 to n; higher values indicate greater engagement with the Instagram add. |
Countries
United States
Outcome results
None listed