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Impact of E-cigarette Device Warnings

Randomized Clinical Trial Evaluating the Impact of E-cigarette Device Warnings

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT05714982
Enrollment
1369
Registered
2023-02-06
Start date
2023-02-23
Completion date
2024-07-23
Last updated
2025-09-12

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Vaping Behaviors

Keywords

Vaping, Tobacco use, E-cigarette use

Brief summary

The purpose of this randomized clinical trial is to determine whether e-cigarette warnings increase intentions to quit vaping without the unintended consequence of pushing users toward smoking. This trial addresses these issues by evaluating the impact of e-cigarette warnings by randomly assigning vapers to have their devices and refills labeled with control messages, text warnings, or pictorial warnings. Participants will be US adult (ages 21+) vapers. The trial expects \ 1,200 participants to complete Visits 1, 3, and 5.

Detailed description

This trial will assess the impact of e-cigarette warnings on vapers' devices and refills in a randomized clinical trial. Recruitment: Vapers will first undergo screening online or call the study center to complete the screening survey over the phone. Trial staff will schedule eligible vapers for 2 in-person visits. For each of the 2 visits, vapers will be asked to bring the vapes and refill materials they plan to use over the next 2 weeks. Informed Consent: Prior to consenting vapers, trial staff will visually inspect photo identification of vapers to confirm that they are 21 years or older. At the beginning of the first appointment, trial staff will explain the consent form and ask the vaper to read the form. Once the participant has finished reading the form, the trial staff member will ask the participant if he or she has any questions. Then both parties will sign the consent form and the participant will receive a copy of the consent form. Randomization: At the first visit, trial staff will randomly assign participants to one of the three trial arms by using Qualtrics software. Vapers have an equal chance of being randomized to have labels with control, text, or pictorial warnings. Assessment: Participants will attend 2 in-person appointments at the study office (at Visit 1 and Visit 3 that are spaced 2 weeks apart). The visits will last about 45-60 minutes. At Visit 1 participants will take a survey, have their vape device and refills labeled based on their trial arm, and take another survey. At Visit 3, participants take a survey and have their vape device and refills labeled based on their trial arm. Participants will also be e-mailed 3 more surveys to complete online at home (taken at Visit 2, 4, and 5). Thus participants will take 5 weekly surveys overall. Detailed description of the intervention: At each in-person appointment, participants will bring in the vapes and refills they plan to use over the next 2 weeks for labeling. While participants are taking the survey, trial staff will label the devices and refills based on their trial arm. Participants randomized to the text warning arm will have labels with information about the health harms of vaping applied to their vapes and refills. Participants randomized to the pictorial arm will have labels with pictorial images and text about the health harms of vaping. Participants assigned to the control arm will have labels with neutral statements about vaping. Each trial arm will have four labels (two labels for Visit 1 and two additional labels for Visit 3). Trial staff will return labeled vapes and refills in a clear plastic bag with the e-cigarette warning labels applied to a card. Trial investigators developed the text, images, and design of these labels. The trial staff will instruct participants in all trial arms to vape or not vape as they normally would. At the end of the trial, participants will receive a link to more information about the risks of vaping and tobacco use.

Interventions

OTHERLabel with text health warning

Labels with e-cigarette health warning that include text about health harms of vaping will be applied to participants' vaping devices and refills. At Visit 1, devices and refills will be labeled with 2 warnings based on their assigned trial arm; at Visit 3, they will get 2 additional warnings based on their assigned trial arm. The order of the 4 labels within this trial arm will be randomized using a Latin square design. Study investigators developed the text and design of these labels.

OTHERLabel with pictorial health warning

Labels with e-cigarette health warning that include the same text about health harms of vaping and corresponding pictorial images will be applied to participants' vaping devices and refills. At Visit 1, devices and refills will be labeled with 2 warnings based on their assigned trial arm; at Visit 3, they will get 2 additional warnings based on their assigned trial arm. The order of the 4 labels within this trial arm will be randomized using a Latin square design. Study investigators developed the text and design of these labels.

OTHERLabel with neutral statements about vaping

Labels with neutral statements about vaping will be applied to participants' vaping devices and refills. At Visit 1, devices and refills will be labeled with 2 statements based on their assigned trial arm; at Visit 3, they will get 2 additional statements based on their assigned trial arm. The order of the 4 labels within this trial arm will be randomized using a Latin square design. Study investigators developed the text and design of these labels.

Sponsors

National Institute on Drug Abuse (NIDA)
CollaboratorNIH
UNC Lineberger Comprehensive Cancer Center
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION
Masking
NONE

Eligibility

Sex/Gender
ALL
Age
21 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

* Be 21 years or older * Currently vape every day or some days * Use an e-cigarette that contains nicotine * Be able to attend 2 in-person appointments * Be able to bring in e-cigarette device and 2 weeks' worth or refills to 2 in-person appointments * Be willing to let us apply a sticker to the device and refill materials * Be willing to use only the labeled e-cigarette during the study * Be able to complete 3 surveys online at home * Be able to read and speak English * Be able to complete a survey on a computer without help

Exclusion criteria

* Pregnant people * If e-cigarette device cannot be labeled * Vapers concurrently enrolled in any research studies about vaping or using other tobacco products * Vapers who live in the same household as someone who has enrolled in the study

Design outcomes

Primary

MeasureTime frameDescription
Mean Vaping Quit Intentions ScoreUp to 4 weeksThe primary outcome is vaping quit intentions measured by 3 survey items at 5 time points: post-labeling (Visit 1) and at 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating higher quit intentions.

Secondary

MeasureTime frameDescription
Mean Cognitive Elaboration ScoreUp to 4 weeksCognitive elaboration (thinking about the label) will be measured by 3 survey items at 4 time points: 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating more cognitive elaboration.
Mean Perceived Likelihood of Illness ScoreUp to 4 weeksPerceived likelihood of illness from vaping will be measured by 3 survey items at 5 time points: post-labeling (Visit 1) and at 1, 2, 3, and 4 weeks (Visit 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating higher perceived likelihood.
Mean Negative Affect ScoreUp to 4 weeksNegative affective reactions to the labels will be measured by 5 survey items at 5 time points: post-labeling (Visit 1) and at 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating more negative affect.
Mean Attention ScoreUp to 4 weeksAttention to the labels will be measured by 3 survey items at 4 time points: 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating greater attention.
Mean Information Seeking ScoreUp to 4 weeksInformation seeking about the harms of vaping will be measured by 1 survey item at 4 time points: 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will score responses (0 times=0, 1-2 times=1.5, 3-5 times=4, 6+ times=6) and take an average across the time points. The range for this measure will be 0 times to 6 times), with higher values indicating more information seeking.
Mean Number of Conversations in Past WeekUp to 4 weeksNumber of conversations with others about the labels, health harms caused by vaping, and quitting vaping will be measured by 3 survey items at 4 time points: 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 0 times to 100 times, with higher values indicating more conversations.
Mean Vaping Reinforcement Attitudes ScoreUp to 4 weeksPositive vaping reinforcement attitudes will be measured by 3 survey items at 5 time points: post-labeling (Visit 1) and at 1, 2, 3, and 4 weeks (Visits 2-5). We will take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating more positive vaping reinforcement attitudes.
Mean Knowledge ScoreUp to 4 weeksKnowledge of health harms from vaping will be measured by 5 survey items at 5 time points: post-labeling (Visit 1) and at 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will score each item for accuracy (correct or incorrect) and average the scores (% correct) for each time point and take an average across the time points. The range for this measure will be 0% to 100%, with higher values indicating more accurate knowledge).
Mean Number of Times Forgoing a Vape in Past WeekUp to 4 weeksNumber of times forgoing a vape in the last week will be measured by 4 survey items at 4 time points: 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will score responses (never=0, 1 time=1, 2 times=2, 3-5 times=4, 6+ times=6), average the items to create a score for each time point, and take an average across the time points. The range for this measure will be 0 times to 6 times, with higher values indicating more forgoing.
Percent of Participants Who Made a Vaping Quit Attempt in Past 4 WeeksUp to 4 weeksMade vaping quit attempt will be measured by 1 survey item (not vaping for 1 day or longer in the last week because they were trying to stop vaping) at 4 time points: 1, 2, 3, and 4 weeks (Visits 2-5). There will be an additional item (not vaping for 1 day or longer since the start of the study) at 4 weeks (Visit 5). Study investigators will score the items for any quit attempts: 0 (no quit attempts) or 1 (one or more quit attempt across the 4 weeks).
Percent of Participants Who Successfully Quit VapingAt 4 weeksSuccessful quitting of vaping during the trial will be measured by 1 survey item at 1 time point (participants' last survey, usually Visit 5). Study investigators will score the item for successful quitting: 0 (vaping on one or more of the last 7 days) or 1 (no vaping).
Mean Inaccurate Risk Perception ScoreUp to 4 weeksInaccurate risk perception of vaping (believing vaping is the same or more harmful than smoking cigarettes) will be measured by 1 survey item at 5 time points: post-labeling (Visit 1) and 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will score the item for accuracy (vaping less harmful than smoking cigarettes=correct; other answers=incorrect) and take an average across the time points. The range for this measure will be 0% (no correct answers) to 100% (all correct answers), with higher values indicating more accurate risk perceptions.
Mean Stigma ScoreUp to 4 weeksStigma (expecting the labels will cause social disapproval of vaping) will be measured by 3 survey items at 5 time points: post-labeling (Visit 1) and at 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating more stigma.
Mean Smoking Quit Intentions ScoreUp to 4 weeksSmoking quit intentions will be measured by 3 survey items at 5 time points: post-labeling (Visit 1) and 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The construct will be assessed only among cigarette smokers. The range for this measure will be 1 to 5, with higher values indicating higher intentions.
Percent of Participants Who Made a Smoking Quit Attempt in Past 4 WeeksUp to 4 weeksMade smoking quit attempt will be measured by 1 survey item (not smoking for 1 day or longer in the last week because they were trying to stop smoking) at 4 time points: 1, 2, 3, and 4 weeks (Visits 2-5). There will be an additional item (not smoking for 1 day or longer since the start of the study) at 4 weeks (Visit 5). Study investigators will score the items for any quit attempts: 0 (no quit attempts) or 1 (at least one quit attempt across the 4 weeks).
Mean Uncontrolled Vaping ScoreUp to 4 weeksSubjective uncontrolled vaping (vaping more than the user prefers) will be measured by 3 survey items at 4 time points: 1, 2, 3, and 4 weeks (Visit 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating vaping that is more uncontrolled.

Countries

United States

Participant flow

Participants by arm

ArmCount
Label With Text Health Warning
Labels with e-cigarette health warning that include text about health harms of vaping will be applied to participants' vaping devices and refills. Label with text health warning: Labels with e-cigarette health warning that include text about health harms of vaping will be applied to participants' vaping devices and refills. At Visit 1, devices and refills will be labeled with 2 warnings based on their assigned trial arm; at Visit 3, they will get 2 additional warnings based on their assigned trial arm. The order of the 4 labels within this trial arm will be randomized using a Latin square design. Study investigators developed the text and design of these labels.
456
Label With Pictorial Health Warning
Labels with e-cigarette health warning that include the same text about health harms of vaping and corresponding pictorial images will be applied to participants' vaping devices and refills. Label with pictorial health warning: Labels with e-cigarette health warning that include the same text about health harms of vaping and corresponding pictorial images will be applied to participants' vaping devices and refills. At Visit 1, devices and refills will be labeled with 2 warnings based on their assigned trial arm; at Visit 3, they will get 2 additional warnings based on their assigned trial arm. The order of the 4 labels within this trial arm will be randomized using a Latin square design. Study investigators developed the text and design of these labels.
457
Label With Neutral Statements About Vaping
Labels with neutral statements about vaping will be applied to participants' vaping devices and refills. Label with neutral statements about vaping: Labels with neutral statements about vaping will be applied to participants' vaping devices and refills. At Visit 1, devices and refills will be labeled with 2 statements based on their assigned trial arm; at Visit 3, they will get 2 additional statements based on their assigned trial arm. The order of the 4 labels within this trial arm will be randomized using a Latin square design. Study investigators developed the text and design of these labels.
456
Total1,369

Baseline characteristics

CharacteristicLabel With Text Health WarningLabel With Pictorial Health WarningLabel With Neutral Statements About VapingTotal
Age, Customized
21-29 years
133 Participants130 Participants141 Participants404 Participants
Age, Customized
30-39 years
170 Participants159 Participants166 Participants495 Participants
Age, Customized
40-49 years
100 Participants100 Participants95 Participants295 Participants
Age, Customized
50+ years
53 Participants68 Participants54 Participants175 Participants
Race/Ethnicity, Customized
American Indian or Alaskan Native
5 Participants4 Participants3 Participants12 Participants
Race/Ethnicity, Customized
Asian
54 Participants25 Participants39 Participants118 Participants
Race/Ethnicity, Customized
Black or African American
78 Participants77 Participants74 Participants229 Participants
Race/Ethnicity, Customized
Hispanic
32 Participants51 Participants46 Participants129 Participants
Race/Ethnicity, Customized
Middle Eastern or North African
2 Participants8 Participants2 Participants12 Participants
Race/Ethnicity, Customized
Missing
0 Participants1 Participants0 Participants1 Participants
Race/Ethnicity, Customized
Multiracial or another race or ethnicity
90 Participants91 Participants106 Participants287 Participants
Race/Ethnicity, Customized
Native Hawaiian or other Pacific Islander
1 Participants4 Participants3 Participants8 Participants
Race/Ethnicity, Customized
White
194 Participants196 Participants183 Participants573 Participants
Region of Enrollment
United States
456 participants457 participants456 participants1369 participants
Sex/Gender, Customized
Female
193 Participants197 Participants208 Participants598 Participants
Sex/Gender, Customized
Male
249 Participants237 Participants221 Participants707 Participants
Sex/Gender, Customized
Nonbinary/Another gender
14 Participants23 Participants27 Participants64 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
EG002
affected / at risk
deaths
Total, all-cause mortality
0 / 4560 / 4570 / 456
other
Total, other adverse events
0 / 4560 / 4570 / 456
serious
Total, serious adverse events
0 / 4560 / 4570 / 456

Outcome results

Primary

Mean Vaping Quit Intentions Score

The primary outcome is vaping quit intentions measured by 3 survey items at 5 time points: post-labeling (Visit 1) and at 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating higher quit intentions.

Time frame: Up to 4 weeks

ArmMeasureValue (MEAN)Dispersion
Label With Text Health WarningMean Vaping Quit Intentions Score2.5 score on a scaleStandard Deviation 1.3
Label With Pictorial Health WarningMean Vaping Quit Intentions Score2.5 score on a scaleStandard Deviation 1.1
Label With Neutral Statements About VapingMean Vaping Quit Intentions Score2.2 score on a scaleStandard Deviation 1
p-value: <0.001General linear model
p-value: 0.78General linear model
Secondary

Mean Attention Score

Attention to the labels will be measured by 3 survey items at 4 time points: 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating greater attention.

Time frame: Up to 4 weeks

ArmMeasureValue (MEAN)Dispersion
Label With Text Health WarningMean Attention Score3.1 score on a scaleStandard Deviation 0.9
Label With Pictorial Health WarningMean Attention Score3.3 score on a scaleStandard Deviation 0.9
Label With Neutral Statements About VapingMean Attention Score2.8 score on a scaleStandard Deviation 0.9
p-value: <0.0001General linear model
p-value: <0.001General linear model
Secondary

Mean Cognitive Elaboration Score

Cognitive elaboration (thinking about the label) will be measured by 3 survey items at 4 time points: 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating more cognitive elaboration.

Time frame: Up to 4 weeks

ArmMeasureValue (MEAN)Dispersion
Label With Text Health WarningMean Cognitive Elaboration Score2.7 score on a scaleStandard Deviation 0.9
Label With Pictorial Health WarningMean Cognitive Elaboration Score2.9 score on a scaleStandard Deviation 0.9
Label With Neutral Statements About VapingMean Cognitive Elaboration Score2.0 score on a scaleStandard Deviation 0.8
p-value: <0.001General linear model
p-value: <0.001General linear model
Secondary

Mean Inaccurate Risk Perception Score

Inaccurate risk perception of vaping (believing vaping is the same or more harmful than smoking cigarettes) will be measured by 1 survey item at 5 time points: post-labeling (Visit 1) and 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will score the item for accuracy (vaping less harmful than smoking cigarettes=correct; other answers=incorrect) and take an average across the time points. The range for this measure will be 0% (no correct answers) to 100% (all correct answers), with higher values indicating more accurate risk perceptions.

Time frame: Up to 4 weeks

ArmMeasureValue (MEAN)Dispersion
Label With Text Health WarningMean Inaccurate Risk Perception Score0.42 proportion of correct answersStandard Deviation 0.42
Label With Pictorial Health WarningMean Inaccurate Risk Perception Score0.44 proportion of correct answersStandard Deviation 0.43
Label With Neutral Statements About VapingMean Inaccurate Risk Perception Score0.48 proportion of correct answersStandard Deviation 0.43
p-value: 0.02General linear model
p-value: 0.5General linear model
Secondary

Mean Information Seeking Score

Information seeking about the harms of vaping will be measured by 1 survey item at 4 time points: 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will score responses (0 times=0, 1-2 times=1.5, 3-5 times=4, 6+ times=6) and take an average across the time points. The range for this measure will be 0 times to 6 times), with higher values indicating more information seeking.

Time frame: Up to 4 weeks

ArmMeasureValue (MEAN)Dispersion
Label With Text Health WarningMean Information Seeking Score1.3 number of times sought informationStandard Deviation 1.3
Label With Pictorial Health WarningMean Information Seeking Score1.4 number of times sought informationStandard Deviation 1.3
Label With Neutral Statements About VapingMean Information Seeking Score0.8 number of times sought informationStandard Deviation 1
p-value: <0.001General linear model
p-value: 0.4General linear model
Secondary

Mean Knowledge Score

Knowledge of health harms from vaping will be measured by 5 survey items at 5 time points: post-labeling (Visit 1) and at 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will score each item for accuracy (correct or incorrect) and average the scores (% correct) for each time point and take an average across the time points. The range for this measure will be 0% to 100%, with higher values indicating more accurate knowledge).

Time frame: Up to 4 weeks

ArmMeasureValue (MEAN)Dispersion
Label With Text Health WarningMean Knowledge Score0.6 score on a scaleStandard Deviation 0.3
Label With Pictorial Health WarningMean Knowledge Score0.6 score on a scaleStandard Deviation 0.3
Label With Neutral Statements About VapingMean Knowledge Score0.4 score on a scaleStandard Deviation 0.3
p-value: <0.001General linear model
p-value: 0.66General linear model
Secondary

Mean Negative Affect Score

Negative affective reactions to the labels will be measured by 5 survey items at 5 time points: post-labeling (Visit 1) and at 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating more negative affect.

Time frame: Up to 4 weeks

ArmMeasureValue (MEAN)Dispersion
Label With Text Health WarningMean Negative Affect Score2.1 score on a scaleStandard Deviation 0.9
Label With Pictorial Health WarningMean Negative Affect Score2.3 score on a scaleStandard Deviation 1
Label With Neutral Statements About VapingMean Negative Affect Score1.4 score on a scaleStandard Deviation 0.6
p-value: <0.001General linear model
p-value: <0.001General linear model
Secondary

Mean Number of Conversations in Past Week

Number of conversations with others about the labels, health harms caused by vaping, and quitting vaping will be measured by 3 survey items at 4 time points: 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 0 times to 100 times, with higher values indicating more conversations.

Time frame: Up to 4 weeks

ArmMeasureValue (MEAN)Dispersion
Label With Text Health WarningMean Number of Conversations in Past Week1.5 number of conversationsStandard Deviation 2.2
Label With Pictorial Health WarningMean Number of Conversations in Past Week1.7 number of conversationsStandard Deviation 2.1
Label With Neutral Statements About VapingMean Number of Conversations in Past Week1.2 number of conversationsStandard Deviation 1.8
p-value: 0.03General linear model
p-value: 0.4General linear model
Secondary

Mean Number of Times Forgoing a Vape in Past Week

Number of times forgoing a vape in the last week will be measured by 4 survey items at 4 time points: 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will score responses (never=0, 1 time=1, 2 times=2, 3-5 times=4, 6+ times=6), average the items to create a score for each time point, and take an average across the time points. The range for this measure will be 0 times to 6 times, with higher values indicating more forgoing.

Time frame: Up to 4 weeks

ArmMeasureValue (MEAN)Dispersion
Label With Text Health WarningMean Number of Times Forgoing a Vape in Past Week1.7 number of times forgoing a vapeStandard Deviation 1.6
Label With Pictorial Health WarningMean Number of Times Forgoing a Vape in Past Week1.7 number of times forgoing a vapeStandard Deviation 1.5
Label With Neutral Statements About VapingMean Number of Times Forgoing a Vape in Past Week1.3 number of times forgoing a vapeStandard Deviation 1.4
p-value: 0.001General linear model
p-value: 0.9General linear model
Secondary

Mean Perceived Likelihood of Illness Score

Perceived likelihood of illness from vaping will be measured by 3 survey items at 5 time points: post-labeling (Visit 1) and at 1, 2, 3, and 4 weeks (Visit 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating higher perceived likelihood.

Time frame: Up to 4 weeks

ArmMeasureValue (MEAN)Dispersion
Label With Text Health WarningMean Perceived Likelihood of Illness Score3.1 score on a scaleStandard Deviation 0.8
Label With Pictorial Health WarningMean Perceived Likelihood of Illness Score3.1 score on a scaleStandard Deviation 0.8
Label With Neutral Statements About VapingMean Perceived Likelihood of Illness Score2.9 score on a scaleStandard Deviation 0.9
p-value: 0.001General linear model
p-value: 0.95General linear model
Secondary

Mean Smoking Quit Intentions Score

Smoking quit intentions will be measured by 3 survey items at 5 time points: post-labeling (Visit 1) and 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The construct will be assessed only among cigarette smokers. The range for this measure will be 1 to 5, with higher values indicating higher intentions.

Time frame: Up to 4 weeks

ArmMeasureValue (MEAN)Dispersion
Label With Text Health WarningMean Smoking Quit Intentions Score2.4 score on a scaleStandard Deviation 0.9
Label With Pictorial Health WarningMean Smoking Quit Intentions Score2.5 score on a scaleStandard Deviation 0.9
Label With Neutral Statements About VapingMean Smoking Quit Intentions Score2.3 score on a scaleStandard Deviation 0.9
p-value: 0.3General linear model
p-value: 0.5General linear model
Secondary

Mean Stigma Score

Stigma (expecting the labels will cause social disapproval of vaping) will be measured by 3 survey items at 5 time points: post-labeling (Visit 1) and at 1, 2, 3, and 4 weeks (Visits 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating more stigma.

Time frame: Up to 4 weeks

ArmMeasureValue (MEAN)Dispersion
Label With Text Health WarningMean Stigma Score1.9 score on a scaleStandard Deviation 0.8
Label With Pictorial Health WarningMean Stigma Score2.0 score on a scaleStandard Deviation 0.9
Label With Neutral Statements About VapingMean Stigma Score1.6 score on a scaleStandard Deviation 0.7
p-value: <0.001General linear model
p-value: 0.004General linear model
Secondary

Mean Uncontrolled Vaping Score

Subjective uncontrolled vaping (vaping more than the user prefers) will be measured by 3 survey items at 4 time points: 1, 2, 3, and 4 weeks (Visit 2-5). Study investigators will average the items to create a score for each time point and take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating vaping that is more uncontrolled.

Time frame: Up to 4 weeks

ArmMeasureValue (MEAN)Dispersion
Label With Text Health WarningMean Uncontrolled Vaping Score2.4 score on a scaleStandard Deviation 0.9
Label With Pictorial Health WarningMean Uncontrolled Vaping Score2.4 score on a scaleStandard Deviation 1
Label With Neutral Statements About VapingMean Uncontrolled Vaping Score2.3 score on a scaleStandard Deviation 1
p-value: 0.4General linear model
p-value: 0.5General linear model
Secondary

Mean Vaping Reinforcement Attitudes Score

Positive vaping reinforcement attitudes will be measured by 3 survey items at 5 time points: post-labeling (Visit 1) and at 1, 2, 3, and 4 weeks (Visits 2-5). We will take an average across the time points. The range for this measure will be 1 to 5, with higher values indicating more positive vaping reinforcement attitudes.

Time frame: Up to 4 weeks

ArmMeasureValue (MEAN)Dispersion
Label With Text Health WarningMean Vaping Reinforcement Attitudes Score4.1 units on a scaleStandard Deviation 0.8
Label With Pictorial Health WarningMean Vaping Reinforcement Attitudes Score4.1 units on a scaleStandard Deviation 0.8
Label With Neutral Statements About VapingMean Vaping Reinforcement Attitudes Score4.2 units on a scaleStandard Deviation 0.8
p-value: 0.61General linear model
p-value: 0.68General linear model
Secondary

Percent of Participants Who Made a Smoking Quit Attempt in Past 4 Weeks

Made smoking quit attempt will be measured by 1 survey item (not smoking for 1 day or longer in the last week because they were trying to stop smoking) at 4 time points: 1, 2, 3, and 4 weeks (Visits 2-5). There will be an additional item (not smoking for 1 day or longer since the start of the study) at 4 weeks (Visit 5). Study investigators will score the items for any quit attempts: 0 (no quit attempts) or 1 (at least one quit attempt across the 4 weeks).

Time frame: Up to 4 weeks

ArmMeasureValue (NUMBER)
Label With Text Health WarningPercent of Participants Who Made a Smoking Quit Attempt in Past 4 Weeks54.3 percentage of participants
Label With Pictorial Health WarningPercent of Participants Who Made a Smoking Quit Attempt in Past 4 Weeks67.9 percentage of participants
Label With Neutral Statements About VapingPercent of Participants Who Made a Smoking Quit Attempt in Past 4 Weeks63.1 percentage of participants
95% CI: [0.99, 2.1]
95% CI: [1.2, 2.6]
Secondary

Percent of Participants Who Made a Vaping Quit Attempt in Past 4 Weeks

Made vaping quit attempt will be measured by 1 survey item (not vaping for 1 day or longer in the last week because they were trying to stop vaping) at 4 time points: 1, 2, 3, and 4 weeks (Visits 2-5). There will be an additional item (not vaping for 1 day or longer since the start of the study) at 4 weeks (Visit 5). Study investigators will score the items for any quit attempts: 0 (no quit attempts) or 1 (one or more quit attempt across the 4 weeks).

Time frame: Up to 4 weeks

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Label With Text Health WarningPercent of Participants Who Made a Vaping Quit Attempt in Past 4 Weeks217 Participants
Label With Pictorial Health WarningPercent of Participants Who Made a Vaping Quit Attempt in Past 4 Weeks204 Participants
Label With Neutral Statements About VapingPercent of Participants Who Made a Vaping Quit Attempt in Past 4 Weeks211 Participants
95% CI: [0.73, 1.2]
95% CI: [0.69, 1.2]
Secondary

Percent of Participants Who Successfully Quit Vaping

Successful quitting of vaping during the trial will be measured by 1 survey item at 1 time point (participants' last survey, usually Visit 5). Study investigators will score the item for successful quitting: 0 (vaping on one or more of the last 7 days) or 1 (no vaping).

Time frame: At 4 weeks

ArmMeasureValue (NUMBER)
Label With Text Health WarningPercent of Participants Who Successfully Quit Vaping7.2 percentage of participants
Label With Pictorial Health WarningPercent of Participants Who Successfully Quit Vaping7.4 percentage of participants
Label With Neutral Statements About VapingPercent of Participants Who Successfully Quit Vaping3.7 percentage of participants
95% CI: [0.3, 0.9]
95% CI: [0.6, 1.7]

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026