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Online Suicide Prevention Campaign Aimed at Men

Evaluation of an Online Suicide Prevention Campaign Aimed at Men to Promote Help-seeking and Peer Support

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT05530941
Enrollment
205
Registered
2022-09-07
Start date
2022-02-03
Completion date
2022-03-11
Last updated
2022-09-07

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Help-Seeking Behavior, Suicide

Brief summary

This study aims to examine whether the online suicide prevention campaign for men could increase openness about emotions and help-seeking behavior, and decrease hopelessness and adherence to traditional gender norms concerning self-reliance among men. The effectiveness of the campaign will be evaluated in adult men using a pre-post questionnaire study design.

Interventions

BEHAVIORALOnline suicide prevention campaign

The online prevention campaign consists of two campaign videos, a website with information about suicide prevention and mental health tailored to men, and testimonials of men who struggled with their mental health.

Sponsors

University Ghent
Lead SponsorOTHER

Study design

Allocation
NA
Intervention model
SINGLE_GROUP
Primary purpose
PREVENTION
Masking
NONE

Eligibility

Sex/Gender
MALE
Age
18 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

* Gender identity: male * ≥ 18 years old * Have access to internet and a computer/tablet/smartphone * Speak Dutch

Exclusion criteria

* Gender identity: female or other * \< 18 years old * No acces to internet and a computer/tablet/smartphone * Non-Dutch speaking

Design outcomes

Primary

MeasureTime frameDescription
Change in self-reliance: self-reliance factor of the Conformity to Masculine Norms Inventory (CMNI)Change from Baseline (before intervention) to post-test (after three days of access to the campaign)The CMNI is a 22 item scale to measure adherence to traditional Western masculine norms and values across 11 domains. The self-reliance scale consists of 5 items measured on a 4-point Likert scale (1= strongly disagree to 4= strongly agree).
Change in Help-seeking behaviour: General Help-Seeking Questionnaire (GHSQ)Change from Baseline (before intervention) to post-test (after three days of access to the campaign)The GHSQ measures two aspects of help-seeking, namely when facing personal or emotional problems and when facing suicidal ideation. For each aspect participants indicate how likely (1= extremely unlikely, 7= extremely likely) it is that they would seek help from different kind of sources (10 types).
Change in Openness about emotions: scales Communication and Expression of Emotions and Normative Restrictions of Affectivity of the Dimensions of Openness to Emotions (DOE)Change from Baseline (before intervention) to post-test (after three days of access to the campaign)The Dimensions of Openness to Emotions is a 36 item questionnaire measuring emotional openness. The Communication and Expression of Emotions and Normative Restrictions of Affectivity consist of, respectively, 7 and 5 items to be scored on a 5-point Likert scale (0=not at all, 4= completely)
Change in Hopelessness: Beck Hopelessness Scale (BHS), 4-item versionChange from Baseline (before intervention) to post-test (after three days of access to the campaign)A 4-item self-report questionnaire to measure hopelessness in adolescents and adults. Each item is rated as 'true' (score = 1) or 'false' (score = 0) for them over the past week, resulting in a total score ranging from 0 to 4, with higher scores indicating higher levels of hopelessness.

Other

MeasureTime frameDescription
Suicidal ideation and behaviour: Suicidal ideation Attributes Scale & two general questionsBaseline (before intervention)A 5-item questionnaire to measure presence of suicidal thoughts and the severity of these thoughts. Each item is scored on a 11-point Likert scale. Participants were asked whether they ever had had suicidal thoughts (if yes, in the last 12 months?) and whether they ever (if yes, in the last 12 months?) had attempted suicide.
Campaign evaluationpost-test (after three days of access to the campaign)14 evaluative statements about the general campaign and specific aspects of the campaign to be rated on a 5-point Likert scale (Totally disagree, disagree, neutral, agree, totally disagree). Additionally three open questions where participants can give feedback about what they liked/did not like/ general comments.
General distress: Kessler 10Baseline (before intervention)A 10-item questionnaire measuring distress. Each item is scored on a 5-point Likert (1=never, 5=always)

Countries

Belgium

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026