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Supporting Young Women's Reproductive Health by Harnessing Prosociality Among Drug Shopkeepers

Supporting Young Women's Reproductive Health by Harnessing Prosociality Among Drug Shopkeepers

Status
Terminated
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT05525533
Enrollment
144
Registered
2022-09-01
Start date
2022-07-01
Completion date
2024-03-15
Last updated
2025-06-19

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Contraception, Hiv

Keywords

Drug shops, Pro-sociality, Adolescent health, HIV self-testing, Contraception

Brief summary

The goal of the study is to operationalize and test the preliminary impact of providing regular customer feedback from adolescent girls and young women (AGYW) to drug shopkeepers on the distribution of contraceptives and HIV self-testing to AGYW over 12 months.

Detailed description

The investigators will cross-randomize 120 drug shops enrolled in the parent Malkia Klabu effectiveness cluster-randomized controlled trial (CRCT; NCT05357144), stratified by CRCT study arm, to one of three initial conditions: 1. No feedback. AGYW customer feedback will be collected, but not shared with the shopkeeper. 2. Private feedback. Biweekly summarized reports of AGYW customer feedback will be given directly to shopkeepers. 3. Public feedback: Shopkeepers will get biweekly summarized reports of AGYW customer feedback, gold stars reflecting the level of AGYW customer feedback (e.g., 1-5 star rating) will be placed in the shop in a visible location, and shopkeepers will be invited to an awards ceremony every 6 months to recognize shopkeepers who receive high levels of positive AGYW customer feedback. The investigators will phase in the 2 interventions (Private and Public Feedback) on a staggered basis to control for both shop-specific and time-specific trends for the primary outcomes.

Interventions

BEHAVIORALHarnessing prosocial and social image motivations for behavior change

The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback

Sponsors

University of California, Berkeley
CollaboratorOTHER
Health for a Prosperous Nation
CollaboratorOTHER
Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD)
CollaboratorNIH
University of California, San Francisco
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
CROSSOVER
Primary purpose
HEALTH_SERVICES_RESEARCH
Masking
NONE

Intervention model description

Randomized controlled trial; the investigators will phase in the 2 interventions (Private and Public Feedback) on a staggered basis. All shops will receive No Feedback during the first 6 months. One third of shops (\ N=40) will be assigned to No Feedback between 6-12 months; one third of shops (\ N=40) will be assigned to Private Feedback between 6-12 months; one third of shops (\ N=40) will be assigned to Public Feedback between 6-12 months.

Eligibility

Sex/Gender
ALL
Age
18 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

* Shopkeepers enrolled in the parent CRCT

Exclusion criteria

* None

Design outcomes

Primary

MeasureTime frameDescription
Quantity of All Products Sold12 monthsMean number of all products sold per shop per month
Quantity of HIV Self-test Kits Distributed12 monthsMean number of HIV self-test kits sold per shop every month
Quantity of Sexual and Reproductive Health Products Sold12 monthsMean number of sexual and reproductive health products sold per shop every month
Quantity of Contraceptives Distributed18 monthsMean number of contraceptives distributed per shop every 2 weeks

Secondary

MeasureTime frameDescription
Quantity of Condoms Sold12 monthsMean number of condoms sold per shop every month
Quantity of Emergency Contraception Sold12 monthsMean number of emergency contraception sold per shop every month
Quantity of Oral Contraception Sold12 monthsMean number of oral contraception sold per shop every month
Quantity of Pregnancy Tests Sold12 monthsMean number of pregnancy tests sold per shop every month

Countries

Tanzania

Participant flow

Recruitment details

Please note that for the purposes of this study, participants refer to each drug shop owner or representative enrolled in the study. Each drug shop enrolled one participant. There are no other participants in this study. Shops were recruited on a rolling basis within each arm. The wards are geographical units that were the unit of randomization (cluster). All shops within each ward had the same treatment assignment.

Participants by arm

ArmCount
No Feedback
No feedback for 12 months. No feedback: AGYW customer feedback will be collected but not shared with shopkeepers Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
44
No Feedback - Private Feedback
No feedback for 6 months, private feedback for 6 months. Private feedback: Biweekly summarized reports of AGYW customer feedback will be given directly to shopkeepers Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
49
No Feedback - Public Feedback
No feedback for 6 months, public feedback for 6 months. Public feedback: Shopkeepers will get biweekly summarized reports of AGYW customer feedback, gold stars reflecting the level of AGYW customer feedback (e.g., 1-5 star rating) will be placed in the shop in a visible location, and shopkeepers will be invited to an awards ceremony every 6 months to recognize shopkeepers who receive high levels of positive AGYW customer feedback Harnessing prosocial and social image motivations for behavior change: The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback
51
Total144

Baseline characteristics

CharacteristicNo Feedback - Public FeedbackTotalNo FeedbackNo Feedback - Private Feedback
Age, Continuous30.2 years
STANDARD_DEVIATION 8.7
34.4 years
STANDARD_DEVIATION 11.9
34.9 years
STANDARD_DEVIATION 10.6
38.6 years
STANDARD_DEVIATION 14.5
Race and Ethnicity Not Collected0 Participants
Sex: Female, Male
Female
32 Participants90 Participants26 Participants32 Participants
Sex: Female, Male
Male
19 Participants52 Participants18 Participants15 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
EG002
affected / at risk
deaths
Total, all-cause mortality
0 / 440 / 490 / 51
other
Total, other adverse events
0 / 440 / 490 / 51
serious
Total, serious adverse events
0 / 440 / 490 / 51

Outcome results

Primary

Quantity of All Products Sold

Mean number of all products sold per shop per month

Time frame: 12 months

Population: It was pre-specified to report this outcome measure at the 12-month time point after all participants received this sequence of interventions.

ArmMeasureValue (MEAN)Dispersion
No FeedbackQuantity of All Products Sold11.87 items soldStandard Deviation 34.19
Private FeedbackQuantity of All Products Sold17.05 items soldStandard Deviation 36.14
Public FeedbackQuantity of All Products Sold20.11 items soldStandard Deviation 51.09
95% CI: [-18, 113]Regression, Linear
95% CI: [38, 189]Regression, Linear
Primary

Quantity of Contraceptives Distributed

Mean number of contraceptives distributed per shop every 2 weeks

Time frame: 18 months

Population: The customer feedback intervention ended due to the early termination of the parent study. As a result, these data were not collected beyond 12 months, therefore we cannot report on this 18 month outcome. The 12-month outcome is reported under Outcome 3. This study used the same participants as as the parent study and when the parent study terminated so did this study. All data collection ceased when the parent study terminated, after 12 months of this study.

Primary

Quantity of HIV Self-test Kits Distributed

Mean number of HIV self-test kits sold per shop every month

Time frame: 12 months

Population: It was pre-specified to report this outcome measure at the 12-month time point after all participants received this sequence of interventions.

ArmMeasureValue (MEAN)Dispersion
No FeedbackQuantity of HIV Self-test Kits Distributed153.53 Items soldStandard Deviation 203.84
Private FeedbackQuantity of HIV Self-test Kits Distributed181.13 Items soldStandard Deviation 209.49
Public FeedbackQuantity of HIV Self-test Kits Distributed239.13 Items soldStandard Deviation 286.7
95% CI: [-1.87, 2.24]Regression, Linear
95% CI: [-0.73, 3.82]Regression, Linear
Primary

Quantity of HIV Self-test Kits Distributed

Mean number of HIV self-test kits distributed per shop every 2 weeks

Time frame: 18 months

Population: The customer feedback intervention ended due to the early termination of the parent study. As a result, these data were not collected beyond 12 months, therefore we cannot report on this 18 month outcome. The 12-month outcome is reported under Outcome 1. This study used the same participants as as the parent study and when the parent study terminated so did this study. All data collection ceased when the parent study terminated, after 12 months of this study.

Primary

Quantity of Sexual and Reproductive Health Products Sold

Mean number of sexual and reproductive health products sold per shop every month

Time frame: 12 months

Population: It was pre-specified to report this outcome measure at the 12-month time point after all participants received this sequence of interventions.

ArmMeasureValue (MEAN)Dispersion
No FeedbackQuantity of Sexual and Reproductive Health Products Sold9.68 Items soldStandard Deviation 9.38
Private FeedbackQuantity of Sexual and Reproductive Health Products Sold9.27 Items soldStandard Deviation 9.06
Public FeedbackQuantity of Sexual and Reproductive Health Products Sold10.70 Items soldStandard Deviation 9.95
95% CI: [-2.92, 18]Regression, Linear
95% CI: [0.64, 31]Regression, Linear
Secondary

Quantity of Condoms Sold

Mean number of condoms sold per shop every month

Time frame: 12 months

Population: It was pre-specified to report this outcome measure at the 12-month time point after all participants received this sequence of interventions.

ArmMeasureValue (MEAN)Dispersion
No FeedbackQuantity of Condoms Sold3.19 items soldStandard Deviation 11.16
Private FeedbackQuantity of Condoms Sold6.36 items soldStandard Deviation 21.18
Public FeedbackQuantity of Condoms Sold4.63 items soldStandard Deviation 11.12
95% CI: [-1.37, 8.63]Regression, Linear
95% CI: [-1.5, 4.5]Regression, Linear
Secondary

Quantity of Emergency Contraception Sold

Mean number of emergency contraception sold per shop every month

Time frame: 12 months

Population: It was pre-specified to report this outcome measure at the 12-month time point after all participants received this sequence of interventions.

ArmMeasureValue (MEAN)Dispersion
No FeedbackQuantity of Emergency Contraception Sold1.56 items soldStandard Deviation 5.06
Private FeedbackQuantity of Emergency Contraception Sold2.60 items soldStandard Deviation 6.57
Public FeedbackQuantity of Emergency Contraception Sold3.28 items soldStandard Deviation 9.96
95% CI: [-0.36, 7.3]Regression, Linear
95% CI: [-0.54, 7.3]Regression, Linear
Secondary

Quantity of Oral Contraception Sold

Mean number of oral contraception sold per shop every month

Time frame: 12 months

Population: It was pre-specified to report this outcome measure at the 12-month time point after all participants received this sequence of interventions.

ArmMeasureValue (MEAN)Dispersion
No FeedbackQuantity of Oral Contraception Sold4.21 items soldStandard Deviation 13.83
Private FeedbackQuantity of Oral Contraception Sold3.30 items soldStandard Deviation 8.58
Public FeedbackQuantity of Oral Contraception Sold7.04 items soldStandard Deviation 19.98
95% CI: [-3.38, 3.72]Regression, Linear
95% CI: [0.42, 15]Regression, Linear
Secondary

Quantity of Pregnancy Tests Sold

Mean number of pregnancy tests sold per shop every month

Time frame: 12 months

Population: It was pre-specified to report this outcome measure at the 12-month time point after all participants received this sequence of interventions.

ArmMeasureValue (MEAN)Dispersion
No FeedbackQuantity of Pregnancy Tests Sold2.91 items soldStandard Deviation 6.99
Private FeedbackQuantity of Pregnancy Tests Sold4.79 items soldStandard Deviation 8.79
Public FeedbackQuantity of Pregnancy Tests Sold5.15 items soldStandard Deviation 11.8
95% CI: [-0.11, 5.02]Regression, Linear
95% CI: [0.33, 6.25]Regression, Linear

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026