Annual Visit, Health Behavior, Prevention, Well Visit, Women's Health
Conditions
Keywords
Digital Health Intervention, Behavior Change, Reinforcement Learning, Artificial Intelligence
Brief summary
The purpose of the present randomized controlled trial is to explore the effectiveness of a 12-month well woman digital health intervention leveraging Precision Nudging - the application of behavioral science and reinforcement learning to create individualized, tailored health messaging at scale that matches the right message to the right person at the right time - in promoting behavior change. Specifically, it is hypothesized that scaling behavioral science through reinforcement learning will be more effective at motivating participants to engage with well woman messages and to schedule and to attend a well woman visit compared to a standard of care message.
Interventions
OTHERPrecision nudging
Precision nudging (i.e., the application of behavioral science and reinforcement learning to create individualized, tailored health messaging at scale that matches the right message to the right person at the right time)
OTHERStandard of care
Standard of care communication (e.g., personalized letters and patient portal notices)
Sponsors
Rochester Regional Health
Lirio
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
OTHER
Masking
TRIPLE (Subject, Caregiver, Investigator)
Intervention model description
This study is designed as a prospective, parallel, large simple superiority randomized controlled trial using simple randomization (no blocking, no stratification).
Eligibility
Sex/Gender
FEMALE
Age
21 Years to 65 Years
Healthy volunteers
Yes
Inclusion criteria
* Patient of health care system. * Visit with OBGYN office in the last 36 months. * OBGYN office provider is a Women's Wellness group approved provider.
Exclusion criteria
* Completed a women's wellness within the last 366 days. * Upcoming women's wellness appointment. * Had a childbirth episode (e.g., C-section vaginal delivery, or other event, including stillbirth) within the last 3 months or has a pregnancy due date in the future. * Unsubscribed.
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| Proportion of participants who attended a well woman visit | 3 months |
| Proportion of participants who scheduled a well woman visit | 3 months |
| Proportion of participants who scheduled a well woman visit and did not attend (and did not Cancel and/or Reschedule) | 3 months |
Secondary
| Measure | Time frame |
|---|---|
| Proportion of participants who opened and/or clicked Call-to-Action, or otherwise engaged with the communication(s) | 3 months |
Countries
United States
Outcome results
None listed