Food Choices
Conditions
Brief summary
This is a randomized trial to examine the influence of race-congruent food marketing on social media among Black and White adolescents.
Detailed description
This randomized trial evaluates the extent to which exposure to racially congruent vs. incongruent Facebook food ads causes Black vs. White adolescents to purchase more calories for a snack
Interventions
BEHAVIORALRacially Congruent Ads
Facebook food ads that are racially congruent.
BEHAVIORALRacially Incongruent Ads
Facebook food ads that are racially incongruent.
Sponsors
National Institutes of Health (NIH)
National Cancer Institute (NCI)
NYU Langone Health
Study design
Allocation
RANDOMIZED
Intervention model
FACTORIAL
Primary purpose
PREVENTION
Masking
DOUBLE (Subject, Investigator)
Intervention model description
The intervention is exposure to Facebook food ads that are either race congruent or race incongruent, and that have varying numbers of likes.
Eligibility
Sex/Gender
ALL
Age
13 Years to 17 Years
Healthy volunteers
Yes
Inclusion criteria
* adolescent (13-17 years of age) * who identifies as only non-Latino White or only Black/African American * who logs into Facebook once daily * who can read and speak English
Exclusion criteria
* participants who do not meet all criteria described above.
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| Number of Calories Purchased | 15 minutes |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Attitude Toward Ad | 15 minutes | Attitude will be reported on a Likert scale of 1 to 100 (1 = likeable, 100 = unlikeable). The higher the score, the less likeable the ad is to the participant. |
| Time Spent Viewing Ad | 15 minutes | Time spend viewing ad. |
Countries
United States
Participant flow
Participants by arm
| Arm | Count |
|---|---|
| Condition 1: Race Congruent Ads Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Racially Congruent Ads: Facebook food ads that are racially congruent. | 588 |
| Condition 2: Race Incongruent Ads Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Racially Incongruent Ads: Facebook food ads that are racially incongruent. | 550 |
| Total | 1,138 |
Baseline characteristics
| Characteristic | Condition 1: Race Congruent Ads | Total | Condition 2: Race Incongruent Ads |
|---|---|---|---|
| Age, Continuous | 15 years | 15 years | 15 years |
| Ethnicity (NIH/OMB) Hispanic or Latino | 59 Participants | 106 Participants | 47 Participants |
| Ethnicity (NIH/OMB) Not Hispanic or Latino | 529 Participants | 1031 Participants | 502 Participants |
| Ethnicity (NIH/OMB) Unknown or Not Reported | 0 Participants | 1 Participants | 1 Participants |
| Race (NIH/OMB) American Indian or Alaska Native | 5 Participants | 6 Participants | 1 Participants |
| Race (NIH/OMB) Asian | 0 Participants | 0 Participants | 0 Participants |
| Race (NIH/OMB) Black or African American | 266 Participants | 536 Participants | 270 Participants |
| Race (NIH/OMB) More than one race | 27 Participants | 37 Participants | 10 Participants |
| Race (NIH/OMB) Native Hawaiian or Other Pacific Islander | 0 Participants | 0 Participants | 0 Participants |
| Race (NIH/OMB) Unknown or Not Reported | 0 Participants | 1 Participants | 1 Participants |
| Race (NIH/OMB) White | 290 Participants | 558 Participants | 268 Participants |
| Region of Enrollment United States | 588 participants | 1138 participants | 550 participants |
| Sex: Female, Male Female | 282 Participants | 555 Participants | 273 Participants |
| Sex: Female, Male Male | 306 Participants | 583 Participants | 277 Participants |
Adverse events
| Event type | EG000 affected / at risk | EG001 affected / at risk |
|---|---|---|
| deaths Total, all-cause mortality | 0 / 588 | 0 / 550 |
| other Total, other adverse events | 0 / 588 | 0 / 550 |
| serious Total, serious adverse events | 0 / 588 | 0 / 550 |
Outcome results
Primary
Number of Calories Purchased
Time frame: 15 minutes
| Arm | Measure | Value (MEAN) |
|---|---|---|
| Condition 1: Race Congruent Ads | Number of Calories Purchased | 458 calories |
| Condition 2: Race Incongruent Ads | Number of Calories Purchased | 477 calories |
Secondary
Attitude Toward Ad
Attitude will be reported on a Likert scale of 1 to 100 (1 = likeable, 100 = unlikeable). The higher the score, the less likeable the ad is to the participant.
Time frame: 15 minutes
| Arm | Measure | Value (MEAN) |
|---|---|---|
| Condition 1: Race Congruent Ads | Attitude Toward Ad | 73.4 score on a scale |
| Condition 2: Race Incongruent Ads | Attitude Toward Ad | 68.7 score on a scale |
Secondary
Time Spent Viewing Ad
Time spend viewing ad.
Time frame: 15 minutes
| Arm | Measure | Value (MEAN) |
|---|---|---|
| Condition 1: Race Congruent Ads | Time Spent Viewing Ad | 10.3 seconds |
| Condition 2: Race Incongruent Ads | Time Spent Viewing Ad | 9.3 seconds |