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Cigarette and E-cigarette Nicotine Content in an Electronic Tobacco Marketplace (ETM)

The Impact of Cigarette Nicotine Content, E-Cigarette Nicotine Content and E-Cigarette Flavoring on Smoking Behavior in an Electronic Tobacco Marketplace

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT05320887
Enrollment
69
Registered
2022-04-11
Start date
2022-07-27
Completion date
2023-08-06
Last updated
2024-10-09

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Tobacco Use

Keywords

Cigarette smoking

Brief summary

This study is proposing a four condition Electronic Tobacco Marketplace (ETM) study to determine if banning normal nicotine content (NNC) is sufficient for encouraging smokers to switch to potentially less harmful products or if the availability of higher nicotine and/or flavored alternative products (specifically e-cigarettes) are needed to achieve maximal reductions in smoking.

Detailed description

The Family Smoking Prevention and Tobacco Control Act (FSPTCA) passed in 2009 provides the FDA with the authority to regulate tobacco products. One provision in this legislative act empowers the FDA to set limits on constituents in tobacco products, including nicotine. Such a measure has the potential to reduce the chance of individuals experimenting with smoking from becoming dependent and enable current smokers to quit when they are motivated to do so. Although the proposal to reduce nicotine in cigarettes has been met with skepticism by some because of concerns over compensatory smoking behavior and the potential emergence of a black market, this policy measure was considered to be technically feasible by the American Medical Association and the British Medical, by tobacco control researchers, policymakers and governmental officials who were convened in a meeting on nicotine regulation8, and by the World Health Organization Study Group on Tobacco Product Regulation. Most importantly, in July 2017, FDA Commissioner Gottlieb announced he was directing our Center for Tobacco Products to develop a comprehensive nicotine regulatory plan premised on the need to confront and alter cigarette addiction. This announcement was followed on March 16, 2018 by the release of the Advance Notice of Proposed Rulemaking entitled Tobacco Product Standard for Nicotine Level of Combusted Cigarettes (ID: FDA-2017-N-6189-0001) to obtain information for consideration in developing a tobacco product standard to set the maximum nicotine level for cigarettes. This study proposes to conduct a within-subjects, multi-session virtual lab study and validation field assessment to determine how the availability of flavored e-liquids affects product purchasing among cigarette smokers. Adult daily cigarette smokers (N=64) will be recruited for this study. After initial eligibility is assessed, participants will complete six virtual sessions (1 baseline, 4 experimental, and 1 follow-up) and one field assessment to evaluate their tobacco use.

Interventions

OTHERNormal Nicotine Content Vape with all flavor e-liquids

Participants are randomly assigned to the order of each marketplace Group

OTHERNormal nicotine content vape with tobacco e-liquids

Participants are randomly assigned to the order of each marketplace Group

OTHERLow nicotine content vape with all flavor e-liquids

Participants are randomly assigned to the order of each marketplace Group

OTHERLow nicotine content vape with tobacco e-liquids

Participants are randomly assigned to the order of each marketplace Group

Sponsors

National Institute on Drug Abuse (NIDA)
CollaboratorNIH
National Institutes of Health (NIH)
CollaboratorNIH
Wake Forest University Health Sciences
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
FACTORIAL
Primary purpose
HEALTH_SERVICES_RESEARCH
Masking
SINGLE (Subject)

Masking description

Participants are told their shopping trips are randomly selected, when they are actually being randomly selected between the two marketplace groups where only one flavor of e-liquid is available.

Intervention model description

Participants are randomly assigned to either low nicotine or normal nicotine content vaping devices with tobacco flavors only available

Eligibility

Sex/Gender
ALL
Age
21 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

* 21+ years of age * Self-report smoking at least 5 cigarettes per day for the past year * Breathe carbon monoxide (CO) level \> 8 ppm or positive urine NicCheck * Willingness to use other tobacco products during the study * Speak, comprehend, and read English sufficiently to complete study procedures * Have home access to a computer, smart phone, or tablet with a web camera and internet access * Tried a vaping device at least once in their lifetime

Exclusion criteria

* Currently seeking treatment to quit smoking * Self-reported serious medical or psychiatric condition(s) including cardiovascular and chronic respiratory diseases * Body temperature \> 100.4 F * Cold, flu or COVID-19 symptoms including fever, cough, and runny nose in the past 30 days * Currently pregnant, breastfeeding or intending to become pregnant for the duration of the study or unwilling to agree to use adequate protection to avoid pregnancy * CO reading \> 80 ppm

Design outcomes

Primary

MeasureTime frameDescription
Number of Cigarettes PurchasedVisit 6 approximately 4 weeks after baselineAverage number of cigarettes purchased (analyzed as raw data and using derived behavioral economic measures)

Secondary

MeasureTime frameDescription
Lung Cancer Perceived Risk Scores for VLNC CigarettesBaselineThe response options rely on a 10-point Likert-like scale: 1 = very low risk of disease; 2, 3, 4, 5, 6, 7, 8, 9, 10 = very high risk of disease. Minimum possible response 1. Maximum possible response 10. The higher the score, the greater perceived risk of VLNC cigarettes for lung cancer.
Minnesota Nicotine Withdrawal Scale ScoresVisit 6 approximately 4 weeks after baselineMinnesota Nicotine Withdrawal Scale measures the severity of nicotine withdrawal symptoms. The response options rely on a 5-point Likert-like scale; 0=None; 1= Slight; 2=Mild; 3=Moderate; 4=Severe. There are 7 items total, that are summed. Minimum possible response: 0. Maximum possible response: 28. Higher scores denote greater severity of withdrawal symptoms.
Questionnaire on Smoking Urges ScoreVisit 6 approximately 4 weeks after baselineQuestionnaire on Smoking Urges measures the strength of urges to smoke. The response options rely on a 7-point Likert-like scale: 1=Strongly Disagree; 2; 3; 4; 5; 6; 7= Strongly Agree. The questionnaire has 10 total items; scores sum responses to each item. Minimum possible response: 10. Maximum possible response: 70. Higher scores denote greater urges to smoke.
Tobacco Product Interest Scores1 month after baselineTobacco Product Interest of different products; Slider scale ranging from 0=No Interest to 100=Very Interested
Tobacco Policy Questionnaire Scores1 month after baselineTobacco Policy Questionnaire scored from Support, Oppose, and Don't know for personal opinions on Making Cigarettes Less Addictive
Number of E-liquid Milliliters PurchasedVisit 6 approximately 4 weeks after baselineAverage number of e-liquid milliliters purchased (analyzed as raw data and using derived behavioral economic measures)
Proportion of Participants Completing Flavor and Nicotine Content Discrete Choice ProjectionsMonth 1 after baselineThe proportion of participants projected to choose a cigarette over an e-cigarette under different potential regulatory scenarios, as determined by regression analysis.
Product Evaluation Scale ScoresVisit 6 approximately 4 weeks after baselineProduct evaluation scale scores for VLNC cigarettes among participants who received VLNC cigarettes will be determined by a product evaluation questionnaire. The questionnaire measures the strength of self-reported positive subjective effects (e.g., reward, satisfaction) following product use. The response options rely on a 7-point Likert-like scale: 1=not at all; 2= very little; 3= a little; 4= moderately; 5= a lot; 6= quite a lot; 7= extremely. The summed score adds responses to 13 separate items. Minimum possible response: 13. Maximum possible response: 91. Higher scores denote more favorable product effects. Note: This was only administered (at Virtual Visit 6) to participants who received each product type in the field (dependent on their baseline ETM shopping trip purchases).

Other

MeasureTime frameDescription
Biomarkers of Exposure During Field Assessment - Carbon MonoxideScreening visit through end of study (up to week eight)Product use and biomarkers of exposure during the field assessment will be analyzed using linear regression or other appropriate regression models. The model for primary analysis of these data will include main effects for each of the two factors (for the ETM condition carried into the field assessment), and the corresponding baseline measure to improve precision. Carbon Monoxide (CO) is collected in ppm.
Biomarkers of Exposure During Field Assessment - CotinineScreening visit through end of study (up to week eight)Product use and biomarkers of exposure during the field assessment will be analyzed using linear regression or other appropriate regression models. The model for primary analysis of these data will include main effects for each of the two factors (for the ETM condition carried into the field assessment), and the corresponding baseline measure to improve precision. Cotinine is collected in ng/ml.
Product Use Themes Emerging From the Qualitative InterviewsScreening visit through end of study (up to week eight)Participants are asked about their opinions and experiences using tobacco products other than their usual brand during the field assessment.
Tobacco Product Use During Field AssessmentScreening visit through end of study (up to week eight)Participants are asked what products they had used and quantity every day during the field assessment.

Countries

United States

Participant flow

Pre-assignment details

Out of the initial 69 participants enrolled, 5 people were lost to follow up or withdrew between screening eligible and getting randomized to a group leaving 64 participants randomized. Staff instructed participants that one iteration of the task would be randomly selected and would determine which products (flavor e-liquids or tobacco e-liquids) they would use during the assessment. In reality, participants were only randomly assigned to tobacco e-liquid and never assigned to flavor e-liquid.

Participants by arm

ArmCount
Normal Nicotine Content Vape With All Flavor E-liquids
Normal Nicotine Content Vape with all flavor e-liquids Normal Nicotine Content Vape with all flavor e-liquids: Participants are randomly assigned to the order of each marketplace Group
0
Normal Nicotine Content Vape With Tobacco E-liquids
Normal nicotine content vape with tobacco e-liquids Normal nicotine content vape with tobacco e-liquids: Participants are randomly assigned to the order of each marketplace Group
32
Low Nicotine Content Vape With All Flavor E-liquids
Low nicotine content vape with all flavor e-liquids Low nicotine content vape with all flavor e-liquids: Participants are randomly assigned to the order of each marketplace Group
0
Low Nicotine Content Vape With Tobacco E-liquids
Low nicotine content vape with tobacco e-liquids Low nicotine content vape with tobacco e-liquids: Participants are randomly assigned to the order of each marketplace Group
32
Total64

Withdrawals & dropouts

PeriodReasonFG000FG001FG002FG003
Overall StudyLost to Follow-up0300

Baseline characteristics

CharacteristicNormal Nicotine Content Vape With Tobacco E-liquidsLow Nicotine Content Vape With Tobacco E-liquidsTotal
Age, Categorical
<=18 years
0 Participants0 Participants0 Participants
Age, Categorical
>=65 years
0 Participants3 Participants3 Participants
Age, Categorical
Between 18 and 65 years
32 Participants29 Participants61 Participants
Age, Continuous49.2 years
STANDARD_DEVIATION 9.9
50.3 years
STANDARD_DEVIATION 12.6
50.0 years
STANDARD_DEVIATION 11.2
Ethnicity (NIH/OMB)
Hispanic or Latino
0 Participants4 Participants4 Participants
Ethnicity (NIH/OMB)
Not Hispanic or Latino
32 Participants28 Participants60 Participants
Ethnicity (NIH/OMB)
Unknown or Not Reported
0 Participants0 Participants0 Participants
Race (NIH/OMB)
American Indian or Alaska Native
1 Participants1 Participants2 Participants
Race (NIH/OMB)
Asian
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Black or African American
16 Participants15 Participants31 Participants
Race (NIH/OMB)
More than one race
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Unknown or Not Reported
0 Participants0 Participants0 Participants
Race (NIH/OMB)
White
15 Participants16 Participants31 Participants
Region of Enrollment
United States
32 participants32 participants64 participants
Sex: Female, Male
Female
18 Participants18 Participants36 Participants
Sex: Female, Male
Male
14 Participants14 Participants28 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
EG002
affected / at risk
EG003
affected / at risk
deaths
Total, all-cause mortality
0 / 00 / 290 / 00 / 32
other
Total, other adverse events
0 / 01 / 290 / 02 / 32
serious
Total, serious adverse events
0 / 00 / 290 / 00 / 32

Outcome results

Primary

Number of Cigarettes Purchased

Average number of cigarettes purchased (analyzed as raw data and using derived behavioral economic measures)

Time frame: Visit 6 approximately 4 weeks after baseline

Population: Among those participants who purchased cigarettes in Shopping Trip 7 at Virtual Visit 6, the average number of cigarettes purchased (in an experimental tobacco marketplace where packs of very low nicotine content (VLNC) cigarettes, bottles of e-liquid matched to their randomization condition, boxes of nicotine gum were available).

ArmMeasureValue (MEAN)Dispersion
Normal Nicotine Content Vape With Tobacco E-liquidsNumber of Cigarettes Purchased154.7 average number of cigarettesStandard Deviation 131.7
Low Nicotine Content Vape With Tobacco E-liquidsNumber of Cigarettes Purchased119.2 average number of cigarettesStandard Deviation 55.5
Secondary

Lung Cancer Perceived Risk Scores for VLNC Cigarettes

The response options rely on a 10-point Likert-like scale: 1 = very low risk of disease; 2, 3, 4, 5, 6, 7, 8, 9, 10 = very high risk of disease. Minimum possible response 1. Maximum possible response 10. The higher the score, the greater perceived risk of VLNC cigarettes for lung cancer.

Time frame: Baseline

Population: Group average for responses using a 10-point Likert-like scale: 1 = very low risk of disease; 2, 3, 4, 5, 6, 7, 8, 9, 10 = very high risk of disease. Minimum possible response 1. Maximum possible response 10. The higher the score, the greater perceived risk of VLNC cigarettes for lung cancer.

ArmMeasureValue (MEAN)Dispersion
Normal Nicotine Content Vape With Tobacco E-liquidsLung Cancer Perceived Risk Scores for VLNC Cigarettes5.4 score on a scaleStandard Deviation 2.9
Low Nicotine Content Vape With Tobacco E-liquidsLung Cancer Perceived Risk Scores for VLNC Cigarettes4.2 score on a scaleStandard Deviation 2.9
Secondary

Minnesota Nicotine Withdrawal Scale Scores

Minnesota Nicotine Withdrawal Scale measures the severity of nicotine withdrawal symptoms. The response options rely on a 5-point Likert-like scale; 0=None; 1= Slight; 2=Mild; 3=Moderate; 4=Severe. There are 7 items total, that are summed. Minimum possible response: 0. Maximum possible response: 28. Higher scores denote greater severity of withdrawal symptoms.

Time frame: Visit 6 approximately 4 weeks after baseline

Population: Group averages, summed score of 7 items Minnesota Nicotine Withdrawal Scale measures the severity of nicotine withdrawal symptoms. The response options rely on a 5-point Likert-like scale; 0=None; 1= Slight; 2=Mild; 3=Moderate; 4=Severe. Minimum possible response: 0. Maximum possible response: 28. Higher scores denote greater severity of withdrawal symptoms.

ArmMeasureValue (MEAN)Dispersion
Normal Nicotine Content Vape With Tobacco E-liquidsMinnesota Nicotine Withdrawal Scale Scores5.3 score on a scaleStandard Deviation 5.9
Low Nicotine Content Vape With Tobacco E-liquidsMinnesota Nicotine Withdrawal Scale Scores4.9 score on a scaleStandard Deviation 7
Secondary

Number of E-liquid Milliliters Purchased

Average number of e-liquid milliliters purchased (analyzed as raw data and using derived behavioral economic measures)

Time frame: Visit 6 approximately 4 weeks after baseline

Population: Among those participants who purchased e-liquid in Shopping Trip 7 at Virtual Visit 6, the average number of mls purchased (in an experimental tobacco marketplace where packs of VLNC cigarettes, bottles of e-liquid matched to their randomization condition, boxes of nicotine gum were available).

ArmMeasureValue (MEAN)Dispersion
Normal Nicotine Content Vape With Tobacco E-liquidsNumber of E-liquid Milliliters Purchased36.7 average number of millilitersStandard Deviation 24.1
Low Nicotine Content Vape With Tobacco E-liquidsNumber of E-liquid Milliliters Purchased35.0 average number of millilitersStandard Deviation 29.6
Secondary

Product Evaluation Scale Scores

Product evaluation scale scores for VLNC cigarettes among participants who received VLNC cigarettes will be determined by a product evaluation questionnaire. The questionnaire measures the strength of self-reported positive subjective effects (e.g., reward, satisfaction) following product use. The response options rely on a 7-point Likert-like scale: 1=not at all; 2= very little; 3= a little; 4= moderately; 5= a lot; 6= quite a lot; 7= extremely. The summed score adds responses to 13 separate items. Minimum possible response: 13. Maximum possible response: 91. Higher scores denote more favorable product effects. Note: This was only administered (at Virtual Visit 6) to participants who received each product type in the field (dependent on their baseline ETM shopping trip purchases).

Time frame: Visit 6 approximately 4 weeks after baseline

Population: Group Averages, summed score of 13 items The product evaluation questionnaire measures the strength of self-reported positive effects (e.g., reward, satisfaction) following product use. The response options rely on a 7-point Likert-like scale: 1=not at all; 2= very little; 3= a little; 4= moderately; 5= a lot; 6= quite a lot; 7= extremely. Only administered to participants who received each product type in the field.

ArmMeasureValue (MEAN)Dispersion
Normal Nicotine Content Vape With Tobacco E-liquidsProduct Evaluation Scale Scores29.1 score on a scaleStandard Deviation 15.3
Low Nicotine Content Vape With Tobacco E-liquidsProduct Evaluation Scale Scores29.1 score on a scaleStandard Deviation 17
Secondary

Proportion of Participants Completing Flavor and Nicotine Content Discrete Choice Projections

The proportion of participants projected to choose a cigarette over an e-cigarette under different potential regulatory scenarios, as determined by regression analysis.

Time frame: Month 1 after baseline

Population: Scores reveal how important each product characteristic is to a participant when indicating their preference for one product over another (0 to 100, summing to 100). In our study, product type (2 levels: cigarette or e-cigarette), cigarette nicotine content (2 levels: normal or very low), e-liquid nicotine content (2 levels: 25mg/ml or 50mg/g) and available e-liquid flavor (2 levels: mint, fruit, sweet, tobacco or only tobacco) were manipulated in the discrete choice experiment.

ArmMeasureValue (NUMBER)
Normal Nicotine Content Vape With Tobacco E-liquidsProportion of Participants Completing Flavor and Nicotine Content Discrete Choice Projections41.8 Proportion of participants
Low Nicotine Content Vape With Tobacco E-liquidsProportion of Participants Completing Flavor and Nicotine Content Discrete Choice Projections61.9 Proportion of participants
Secondary

Questionnaire on Smoking Urges Score

Questionnaire on Smoking Urges measures the strength of urges to smoke. The response options rely on a 7-point Likert-like scale: 1=Strongly Disagree; 2; 3; 4; 5; 6; 7= Strongly Agree. The questionnaire has 10 total items; scores sum responses to each item. Minimum possible response: 10. Maximum possible response: 70. Higher scores denote greater urges to smoke.

Time frame: Visit 6 approximately 4 weeks after baseline

Population: Group averages, summed score of 10 items Questionnaire on Smoking Urges measures the strength of urges to smoke. The response options rely on a 7-point Likert-like scale: 1=Strongly Disagree; 2; 3; 4; 5; 6; 7= Strongly Agree. The questionnaire has 10 total items; scores sum responses to each item. Minimum possible response: 10. Maximum possible response: 70. Higher scores denote greater urges to smoke.

ArmMeasureValue (MEAN)Dispersion
Normal Nicotine Content Vape With Tobacco E-liquidsQuestionnaire on Smoking Urges Score36.1 score on a scaleStandard Deviation 18.7
Low Nicotine Content Vape With Tobacco E-liquidsQuestionnaire on Smoking Urges Score32.4 score on a scaleStandard Deviation 19.2
Secondary

Tobacco Policy Questionnaire Scores

Tobacco Policy Questionnaire scored from Support, Oppose, and Don't know for personal opinions on Making Cigarettes Less Addictive

Time frame: 1 month after baseline

Population: Ppts were not actually randomized to all flavor e-liquid groups.

ArmMeasureGroupValue (COUNT_OF_PARTICIPANTS)
Normal Nicotine Content Vape With Tobacco E-liquidsTobacco Policy Questionnaire ScoresOppose7 Participants
Normal Nicotine Content Vape With Tobacco E-liquidsTobacco Policy Questionnaire ScoresDon't Know7 Participants
Normal Nicotine Content Vape With Tobacco E-liquidsTobacco Policy Questionnaire ScoresSupport15 Participants
Low Nicotine Content Vape With Tobacco E-liquidsTobacco Policy Questionnaire ScoresOppose11 Participants
Low Nicotine Content Vape With Tobacco E-liquidsTobacco Policy Questionnaire ScoresSupport11 Participants
Low Nicotine Content Vape With Tobacco E-liquidsTobacco Policy Questionnaire ScoresDon't Know10 Participants
Secondary

Tobacco Product Interest Scores

Tobacco Product Interest of different products; Slider scale ranging from 0=No Interest to 100=Very Interested

Time frame: 1 month after baseline

Population: Product interest toward different cigarettes and e-cigarettes; Slider scale ranging from 0 = No Interest to 100 = Very Interested~Ppts were not actually randomized to all flavor e-liquids

ArmMeasureGroupValue (MEAN)
Normal Nicotine Content Vape With Tobacco E-liquidsTobacco Product Interest ScoresPod E-Cig38.3 score on a scale
Normal Nicotine Content Vape With Tobacco E-liquidsTobacco Product Interest ScoresMod E-Cig15.4 score on a scale
Normal Nicotine Content Vape With Tobacco E-liquidsTobacco Product Interest ScoresVLNC27.1 score on a scale
Normal Nicotine Content Vape With Tobacco E-liquidsTobacco Product Interest ScoresPen E-Cig31.0 score on a scale
Normal Nicotine Content Vape With Tobacco E-liquidsTobacco Product Interest ScoresUB Cigs87.2 score on a scale
Low Nicotine Content Vape With Tobacco E-liquidsTobacco Product Interest ScoresPen E-Cig40.3 score on a scale
Low Nicotine Content Vape With Tobacco E-liquidsTobacco Product Interest ScoresUB Cigs88.4 score on a scale
Low Nicotine Content Vape With Tobacco E-liquidsTobacco Product Interest ScoresVLNC32.2 score on a scale
Low Nicotine Content Vape With Tobacco E-liquidsTobacco Product Interest ScoresMod E-Cig35.6 score on a scale
Low Nicotine Content Vape With Tobacco E-liquidsTobacco Product Interest ScoresPod E-Cig33.2 score on a scale
Other Pre-specified

Biomarkers of Exposure During Field Assessment - Carbon Monoxide

Product use and biomarkers of exposure during the field assessment will be analyzed using linear regression or other appropriate regression models. The model for primary analysis of these data will include main effects for each of the two factors (for the ETM condition carried into the field assessment), and the corresponding baseline measure to improve precision. Carbon Monoxide (CO) is collected in ppm.

Time frame: Screening visit through end of study (up to week eight)

Other Pre-specified

Biomarkers of Exposure During Field Assessment - Cotinine

Product use and biomarkers of exposure during the field assessment will be analyzed using linear regression or other appropriate regression models. The model for primary analysis of these data will include main effects for each of the two factors (for the ETM condition carried into the field assessment), and the corresponding baseline measure to improve precision. Cotinine is collected in ng/ml.

Time frame: Screening visit through end of study (up to week eight)

Other Pre-specified

Product Use Themes Emerging From the Qualitative Interviews

Participants are asked about their opinions and experiences using tobacco products other than their usual brand during the field assessment.

Time frame: Screening visit through end of study (up to week eight)

Other Pre-specified

Tobacco Product Use During Field Assessment

Participants are asked what products they had used and quantity every day during the field assessment.

Time frame: Screening visit through end of study (up to week eight)

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026