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Comparison of the Substitution Between Different Tobacco/Nicotine Products as a Function of Tobacco-user Type

Comparison of the Substitution Between Different Tobacco/Nicotine Products as a Function of Tobacco-user Type

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT05177848
Enrollment
60
Registered
2022-01-05
Start date
2022-06-29
Completion date
2023-06-07
Last updated
2025-01-30

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Cigarette Smoking, Nicotine Vaping

Brief summary

This study will investigate the relative appeal (abuse liability) of novel tobacco products, how the appeal is modulated by relative price, user type, and how novel products may substitute for one another.

Detailed description

An important aim of tobacco control is to reduce demand for the most harmful products. Therefore, a priori knowledge of substitutability across novel and widely used tobacco products may forecast the impact of policies on product switching. This study will use a novel method, the Experimental Tobacco Marketplace (ETM), to characterize the relative substitutability and appeal (abuse liability) of tobacco products (e.g., conventional cigarettes, nicotine vaping products \[NVP\], heated tobacco products \[HTP\], and nicotine pouch products \[NPP\]), and how the appeal is modulated by relative price and user type. Exclusive cigarette smokers and dual cigarette/NVP users, stratified by age, will complete multiple scenarios in the ETM.

Interventions

Nicotine/tobacco products available in the Experimental Tobacco Marketplace at market price. Note that all participants will complete all the specified conditions.

Availability of nicotine vaping products in the Experimental Tobacco Marketplace at 1/2 market price. Other nicotine/tobacco products at market price. Note that all participants will complete all the specified conditions.

OTHERNicotine vaping products at 2x market price

Availability of nicotine vaping products in the Experimental Tobacco Marketplace at 2x market price. Other nicotine/tobacco products at market price. Note that all participants will complete all the specified conditions.

Availability of heated tobacco products in the Experimental Tobacco Marketplace at 1/2 market price. Other nicotine/tobacco products at market price. Note that all participants will complete all the specified conditions.

OTHERHeated tobacco products at 2x market price.

Availability of heated tobacco products in the Experimental Tobacco Marketplace at 2x market price. Other nicotine/tobacco products at market price. Note that all participants will complete all the specified conditions.

Availability of heated tobacco products in the Experimental Tobacco Marketplace at 1/2 market price. Other nicotine/tobacco products at market price. Note that all participants will complete all the specified conditions.

OTHERNicotine pouch products at 2x market price.

Availability of heated tobacco products in the Experimental Tobacco Marketplace at 2x market price. Other nicotine/tobacco products at market price. Note that all participants will complete all the specified conditions.

Sponsors

Medical University of South Carolina
CollaboratorOTHER
National Cancer Institute (NCI)
CollaboratorNIH
Virginia Polytechnic Institute and State University
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
CROSSOVER
Primary purpose
BASIC_SCIENCE
Masking
NONE

Intervention model description

Participants will complete seven Experimental Tobacco Marketplace conditions. Conventional cigarette price will be parametrically increased, and the purchasing of alternative products measured. Alternative products (i.e. nicotine vaping products, heated tobacco products and nicotine pouches) will be available at different prices in separate conditions (i.e., ½ market price, market price, and 2x market price).

Eligibility

Sex/Gender
ALL
Age
21 Years to No maximum
Healthy volunteers
No

Inclusion criteria

* Provide informed consent * Be at least 21 years of age or older * Provide a breath sample for measuring carbon monoxide (CO ≥ 8 ppm) * Stable tobacco use patterns for at least three months * Be willing to sample NVPs, HTPs, and NPPs * For exclusive cigarette smokers: smoke at least 10 cigarettes daily and do not use NVPs regularly (no more than 9 times in the last month) * For dual cigarette/NVP users: smoke at least 5 cigarettes daily and use NVPs for at least 3 times in a week (report use of closed nicotine salt system)

Exclusion criteria

* Have plans to move out of the area * Have a serious or unstable physical or mental health condition * Taking a tobacco cessation medication or medication that interferes with nicotine metabolism, motivation or reinforcement * Report concrete, immediate plans to alter/quit using their usual nicotine products at the beginning of the study

Design outcomes

Primary

MeasureTime frameDescription
Nicotine/Tobacco Products Substitution1 dayParticipants will complete purchasing trials in an Experimental Tobacco Marketplace (ETM) with cigarettes increasing in price. Other product prices in the ETM will depend on the experimental condition. The degree to which other nicotine/tobacco products substitute for conventional cigarettes as a function of novel product (e.g. nicotine vaping products, heated tobacco products, nicotine pouch products) prices will be assessed. To obtain estimates of substitution of price-constant products in the different ETM conditions, the investigators will use ordinary least squares regression to model the relationship of the price-manipulated product to predict total quantity purchased of the price-constant product.
Cigarette Demand1 dayParticipants will complete purchasing trials in an Experimental Tobacco Marketplace (ETM) with cigarettes increasing in price. Other product prices in the ETM will depend on the experimental condition. The degree to which other nicotine/tobacco products substitute for conventional cigarettes as a function of novel product (e.g. nicotine vaping products, heated tobacco products, nicotine pouch products) prices will be assessed. To obtain dependent measures of demand, participants' purchasing of the price-manipulated commodity in the ETM task will be fit to a modified exponential equation to quantify the relationship between the price of each commodity and purchasing: Q=Q0\*10k(exp(-αQ0C)-1) where Q is purchasing of the commodity, C is the price, Q0 is the derived initial purchasing without cost constraints (demand intensity), k is the span of the function in logarithmic units, and α is the demand elasticity.

Countries

United States

Participant flow

Pre-assignment details

Participants are assigned to exclusive smokers or dual cigarette/nicotine vaping product users groups based on the screening form.

Participants by arm

ArmCount
Exclusive Cigarette Smokers
Exclusive smokers will be recruited and exposed to all conditions described in the intervention section. All nicotine/ tobacco products at market price: Nicotine/tobacco products available in the Experimental Tobacco Marketplace (ETM) at market price. Nicotine vaping products at 1/2 market price: Availability of nicotine vaping products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine vaping products at 2x market price: Availability of nicotine vaping products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Heated tobacco products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Heated tobacco products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price.
26
Dual Cigarette/ Nicotine Vaping Product Users
Dual cigarette and nicotine vaping product users will be recruited and exposed to all conditions described in the intervention section. All nicotine/ tobacco products at market price: Nicotine/tobacco products available in the Experimental Tobacco Marketplace (ETM) at market price. Note that all participants will complete all the specified conditions. Nicotine vaping products at 1/2 market price: Availability of nicotine vaping products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine vaping products at 2x market price: Availability of nicotine vaping products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Heated tobacco products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Heated tobacco products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 1/2 market price.: Availability of heated tobacco products in the ETM at 1/2 market price. Other nicotine/tobacco products at market price. Nicotine pouch products at 2x market price.: Availability of heated tobacco products in the ETM at 2x market price. Other nicotine/tobacco products at market price.
26
Total52

Withdrawals & dropouts

PeriodReasonFG000FG001
Overall StudyDiscontinued21
Overall StudyLost to Follow-up14

Baseline characteristics

CharacteristicExclusive Cigarette SmokersDual Cigarette/ Nicotine Vaping Product UsersTotal
Age, Continuous35.19 years
STANDARD_DEVIATION 10.63
37.00 years
STANDARD_DEVIATION 9.98
36.10 years
STANDARD_DEVIATION 10.3
Ethnicity (NIH/OMB)
Hispanic or Latino
0 Participants0 Participants0 Participants
Ethnicity (NIH/OMB)
Not Hispanic or Latino
24 Participants25 Participants49 Participants
Ethnicity (NIH/OMB)
Unknown or Not Reported
2 Participants1 Participants3 Participants
Number of cigarettes smoked per day18.22 cigarettes smoked per day
STANDARD_DEVIATION 7.31
19.74 cigarettes smoked per day
STANDARD_DEVIATION 8.97
18.97 cigarettes smoked per day
STANDARD_DEVIATION 8.14
Race (NIH/OMB)
American Indian or Alaska Native
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Asian
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Black or African American
3 Participants4 Participants7 Participants
Race (NIH/OMB)
More than one race
1 Participants1 Participants2 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
0 Participants0 Participants0 Participants
Race (NIH/OMB)
Unknown or Not Reported
0 Participants0 Participants0 Participants
Race (NIH/OMB)
White
22 Participants21 Participants43 Participants
Sex: Female, Male
Female
11 Participants16 Participants27 Participants
Sex: Female, Male
Male
15 Participants10 Participants25 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
deaths
Total, all-cause mortality
0 / 260 / 26
other
Total, other adverse events
0 / 260 / 26
serious
Total, serious adverse events
0 / 260 / 26

Outcome results

Primary

Cigarette Demand

Participants will complete purchasing trials in an Experimental Tobacco Marketplace (ETM) with cigarettes increasing in price. Other product prices in the ETM will depend on the experimental condition. The degree to which other nicotine/tobacco products substitute for conventional cigarettes as a function of novel product (e.g. nicotine vaping products, heated tobacco products, nicotine pouch products) prices will be assessed. To obtain dependent measures of demand, participants' purchasing of the price-manipulated commodity in the ETM task will be fit to a modified exponential equation to quantify the relationship between the price of each commodity and purchasing: Q=Q0\*10k(exp(-αQ0C)-1) where Q is purchasing of the commodity, C is the price, Q0 is the derived initial purchasing without cost constraints (demand intensity), k is the span of the function in logarithmic units, and α is the demand elasticity.

Time frame: 1 day

ArmMeasureGroupValue (MEAN)Dispersion
Exclusive Cigarette SmokersCigarette DemandHTP 2186.03 mg of nicotine purchasedStandard Deviation 206.94
Exclusive Cigarette SmokersCigarette DemandNPP 2225.77 mg of nicotine purchasedStandard Deviation 217.11
Exclusive Cigarette SmokersCigarette DemandHTP 1/2221.66 mg of nicotine purchasedStandard Deviation 235.08
Exclusive Cigarette SmokersCigarette DemandNVP 1/2187.58 mg of nicotine purchasedStandard Deviation 205.34
Exclusive Cigarette SmokersCigarette DemandNPP 1/2229.45 mg of nicotine purchasedStandard Deviation 225.12
Exclusive Cigarette SmokersCigarette DemandNVP 2198.93 mg of nicotine purchasedStandard Deviation 197.99
Exclusive Cigarette SmokersCigarette DemandControl212.39 mg of nicotine purchasedStandard Deviation 206.92
Dual Cigarette/ Nicotine Vaping Product UsersCigarette DemandNVP 2237.64 mg of nicotine purchasedStandard Deviation 309.73
Dual Cigarette/ Nicotine Vaping Product UsersCigarette DemandControl193.58 mg of nicotine purchasedStandard Deviation 258.37
Dual Cigarette/ Nicotine Vaping Product UsersCigarette DemandHTP 1/2163.28 mg of nicotine purchasedStandard Deviation 170.31
Dual Cigarette/ Nicotine Vaping Product UsersCigarette DemandHTP 2231.96 mg of nicotine purchasedStandard Deviation 391.03
Dual Cigarette/ Nicotine Vaping Product UsersCigarette DemandNPP 1/2186.18 mg of nicotine purchasedStandard Deviation 200.5
Dual Cigarette/ Nicotine Vaping Product UsersCigarette DemandNPP 2163.71 mg of nicotine purchasedStandard Deviation 225.14
Dual Cigarette/ Nicotine Vaping Product UsersCigarette DemandNVP 1/2184.45 mg of nicotine purchasedStandard Deviation 229.39
p-value: 0.29Mixed Models Analysis
p-value: 0.46Mixed Models Analysis
Primary

Nicotine/Tobacco Products Substitution

Participants will complete purchasing trials in an Experimental Tobacco Marketplace (ETM) with cigarettes increasing in price. Other product prices in the ETM will depend on the experimental condition. The degree to which other nicotine/tobacco products substitute for conventional cigarettes as a function of novel product (e.g. nicotine vaping products, heated tobacco products, nicotine pouch products) prices will be assessed. To obtain estimates of substitution of price-constant products in the different ETM conditions, the investigators will use ordinary least squares regression to model the relationship of the price-manipulated product to predict total quantity purchased of the price-constant product.

Time frame: 1 day

ArmMeasureGroupValue (MEAN)Dispersion
Exclusive Cigarette SmokersNicotine/Tobacco Products SubstitutionControl12.11 mg of nicotine purchasedStandard Deviation 51.66
Exclusive Cigarette SmokersNicotine/Tobacco Products SubstitutionHTP 1/225.28 mg of nicotine purchasedStandard Deviation 45.78
Exclusive Cigarette SmokersNicotine/Tobacco Products SubstitutionHTP 219.70 mg of nicotine purchasedStandard Deviation 43.92
Exclusive Cigarette SmokersNicotine/Tobacco Products SubstitutionNPP 1/220.77 mg of nicotine purchasedStandard Deviation 52.88
Exclusive Cigarette SmokersNicotine/Tobacco Products SubstitutionNPP 216.36 mg of nicotine purchasedStandard Deviation 50.81
Exclusive Cigarette SmokersNicotine/Tobacco Products SubstitutionNVP 1/211.62 mg of nicotine purchasedStandard Deviation 118.5
Exclusive Cigarette SmokersNicotine/Tobacco Products SubstitutionNVP 224.56 mg of nicotine purchasedStandard Deviation 39.38
Dual Cigarette/ Nicotine Vaping Product UsersNicotine/Tobacco Products SubstitutionNPP 1/211.06 mg of nicotine purchasedStandard Deviation 28
Dual Cigarette/ Nicotine Vaping Product UsersNicotine/Tobacco Products SubstitutionControl4.82 mg of nicotine purchasedStandard Deviation 25.93
Dual Cigarette/ Nicotine Vaping Product UsersNicotine/Tobacco Products SubstitutionNVP 1/2-0.68 mg of nicotine purchasedStandard Deviation 81.91
Dual Cigarette/ Nicotine Vaping Product UsersNicotine/Tobacco Products SubstitutionHTP 1/217.08 mg of nicotine purchasedStandard Deviation 22.07
Dual Cigarette/ Nicotine Vaping Product UsersNicotine/Tobacco Products SubstitutionNPP 2-1.09 mg of nicotine purchasedStandard Deviation 27.51
Dual Cigarette/ Nicotine Vaping Product UsersNicotine/Tobacco Products SubstitutionHTP 210.73 mg of nicotine purchasedStandard Deviation 24.88
Dual Cigarette/ Nicotine Vaping Product UsersNicotine/Tobacco Products SubstitutionNVP 211.58 mg of nicotine purchasedStandard Deviation 26.46
p-value: 0.9793Mixed Models Analysis

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026