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Impact of Nicotine Messaging on Beliefs and Behavior

Study 2: Impact of Nicotine Messaging on Nicotine Beliefs and Tobacco Use Behavior

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT05108649
Enrollment
74
Registered
2021-11-05
Start date
2022-03-02
Completion date
2024-06-20
Last updated
2025-12-08

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Cigarette Smoking, Smoking Behaviors

Keywords

Smoking Behavior

Brief summary

The purpose of this study is to examine the effect of nicotine messaging and nicotine content of study cigarettes on nicotine beliefs and subsequent use of tobacco and nicotine products.

Detailed description

This project will utilize a randomized, factorial design trial to examine the effects of nicotine messaging on nicotine harm beliefs and smoking behavior. After a 7-day period of smoking own preferred brand cigarettes, participants will begin a 28-day experimental period and will be randomized to one of four conditions: 1) Nicotine Corrective Messaging (NCM) + Reduced nicotine content (RNC) cigarettes, 2) NCM + normal nicotine content (NNC) cigarettes, 3) Delayed Control Messaging + RNC cigarettes, or 4) Delayed Control Messaging + NNC cigarettes. The investigators will aim to recruit and randomize 160 current, daily cigarette smokers (80 male, 80 female) in a 35-day protocol. Participants will be asked to attend 6 in-person sessions at the Center for Interdisciplinary Research on Nicotine Addiction (CIRNA) on Days 0, 7, 14, 21, 28 & 35. Sessions will occur every 6-8 days.

Interventions

OTHERNicotine Messaging

After completing a 7-day baseline period, participants will be randomized to a 28-day experimental period and will view nicotine corrective messaging at each in-person session or delayed control messaging at the final study session.

OTHERCigarette Condition

After completing a 7-day period of smoking own brand cigarettes, participants will be randomized to a 28-day experimental period and will receive reduced nicotine content (RNC) cigarettes or normal nicotine content (NNC) cigarettes.

Sponsors

Food and Drug Administration (FDA)
CollaboratorFED
National Institute on Drug Abuse (NIDA)
CollaboratorNIH
Rutgers University
CollaboratorOTHER
Andrew Strasser
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
FACTORIAL
Primary purpose
OTHER
Masking
SINGLE (Subject)

Masking description

Participants are unblinded to the nicotine content of their cigarette, either normal nicotine content (NNC) cigarettes or reduced nicotine content (RNC) cigarettes. However, participants will not be aware of the messaging condition assignment, either Nicotine Corrective Messaging (NCM) or the Delayed Control Messaging.

Intervention model description

This project will recruit current, daily, non-menthol cigarette smokers to a 35-day, randomized, factorial design protocol. After a 7-day period of smoking own preferred brand cigarettes, participants will be randomized to a 28-day experimental period and will be randomized to one of four conditions: 1) Nicotine Corrective Messaging (NCM) + Reduced nicotine content (RNC) cigarettes, 2) NCM + normal nicotine content (NNC) cigarettes, 3) Delayed Control Messaging + RNC cigarettes, or 4) Delayed Control Messaging + NNC cigarettes.

Eligibility

Sex/Gender
ALL
Age
21 Years to No maximum
Healthy volunteers
No

Inclusion criteria

* Self-report smoking at least 5 non-menthol, filtered cigarettes per day for at least the last 12 months. * Not currently undergoing smoking cessation treatment or planning to quit over the duration of the study (\ 6 weeks). * Plan to live in the area for the duration of the study. * Capable of giving written informed consent, which includes compliance with the requirements and restrictions listed in the combined consent and HIPAA form. * Able to communicate fluently in English (i.e., speaking, writing, and reading).

Exclusion criteria

* Smoke menthol cigarettes greater than 20% of the time. * Smoke cigarettes of non-standard circumference (e.g., wides, slim, capri, etc.) * Use of any nicotine containing products other than cigarettes. Participants reporting isolated use of other nicotine containing products less than 5 times per month are eligible to participate. * Attempt to quit smoking over the duration of the study period. * Provide a Carbon Monoxide (CO) reading less than 5 parts per million (ppm) at Session 1 (D0). * History of substance abuse (other than nicotine) in the past 12 months and/or currently receiving medical treatment for substance abuse. Attendance at alcoholics anonymous or narcotics anonymous meetings will not be considered medical treatment for the purposes of this protocol. * Current alcohol consumption that exceeds 25 standard drinks/week. * Women, including all individuals assigned as female at birth, who are pregnant, breast feeding, or planning a pregnancy over the duration of the study period. * Any impairment including, but not limited to, visual, physical, and/or neurological impairments preventing the proper completion of the study procedures. Notable impairments will be evaluated on a case-by-case basis by the Principal Investigator and/or the Study Physician. * Color blindness. * Serious or unstable medical condition. Applicable conditions will be evaluated on a case-by-case basis by the Principal Investigator and/or the Study Physician. * Lifetime history of schizophrenia, psychosis, and/or bipolar disorder. * Current diagnosis of active major depression. Participants who maintain a diagnosis of major depression who have not experienced any major depressive episodes in the past 6 months and are stable on antidepressant medication(s) are eligible to participate. Additional, general reasons for exclusion include: * Past, current, anticipated, or pending enrollment in another research program over the study period that could potentially impact subject safety, study data, and/or the study design as determined by the Principal Investigator and/or Study Physician. * Any circumstance, medical condition, illness, disorder, adverse event (AE), or concomitant medication that could compromise participant safety or significantly impact study performance as determined by the Principal Investigator and/or Study Physician. Participants may be withdrawn for any of the aforementioned reasons at any point throughout the study. * Significant non-compliance with protocol and/or study design as determined by the Principal Investigator and/or Study Physician. Participants may be withdrawn at any point throughout the study.

Design outcomes

Primary

MeasureTime frameDescription
Nicotine BeliefsDay 35Nicotine belief measures will be assessed by participant self-report and comprised of four broad constructs (nicotine beliefs, NRT beliefs, e-cigarette beliefs, and RNC cigarette beliefs). Nicotine beliefs relate specifically to its addictive nature, nicotine as a cause of cancer, and the role of nicotine in the health harms and cancer caused by smoking. The product-specific constructs (i.e., NRT, e-cigarette, RNC cigarette) include items related to the addictiveness of the product and the perceived health risks of the product compared to regular cigarettes. Three items assessing nicotine false beliefs (range 3-11), 6 items assessing nicotine replacement therapy (NRT) false beliefs (range 4-20), 4 items assessing e-cigarette false beliefs (range 2-14), 11 items assessing reduced nicotine content (RNC) cigarettes false beliefs (range 14-45), and two items assessing beliefs about additive-free and organic tobacco products. Higher scale scores indicate a higher number of false beliefs.

Secondary

MeasureTime frameDescription
Carbon Monoxide (CO)Day 35Carbon monoxide (CO; measured in parts per million \[ppm\]) is a measure of toxicant exposure. Two measures assess daily CO exposure (collected at the onset of each session) and CO boost - the change in CO values before and after smoking a cigarette - estimates smoke exposure due to smoking an individual cigarette.
Number of Participants With Intention to Use Tobacco/Nicotine ProductsDay 35Participants will provide subjective ratings for four items assessing intention to use tobacco cigarettes, e-cigarettes, NRT, and RNC cigarettes during the next 12 months. Adapted from PhenX Toolkit- Susceptibility to Tobacco Products, response options Definitely Yes; Probably Yes; Probably Not; Definitely Not. Outcomes reported for participants reporting Definitely Yes or Probably Yes to each item.
Tobacco UseDay 35Description Number of days used tobacco in the past 30 days. Days used summed across eight different nicotine/tobacco products (e.g., tobacco cigarettes, e-cigarettes, cigars, NRT, RNC cigarettes).
Subjective Cigarette RatingsDay 35Participants will provide subjective ratings of the strength and satisfaction for cigarettes smoked at Day 35 using a 100 mm Visual Analogue Scale (VAS). Anchors are item-specific (strength: 0 = very weak, 100 = very strong), with lower scores indicating less favorable ratings.
Daily Cigarette ConsumptionDay 35Daily cigarette consumption will be assessed by participant self-report and verified through collection of spent filters.
Puff DurationDay 35Total puff duration, the sum of all puff durations per cigarette, will be collected using a standardized video scoring procedure. Participants will be video recorded while smoking each lab cigarette in order to collect smoking topography data.

Other

MeasureTime frameDescription
Attitudes About NicotineDay 35Three items on nicotine-related attitudes using semantic differentials across five-point Likert scales. 'Using Nicotine is:' Safe (1) - Dangerous (5); Positive (1) - Negative (5); Good (1) - Bad (5).
Behavioral ControlDay 35One item assessing confidence to resist smoking cigarettes when others are smoking (1=not at all confident to 4=very confident).
Nicotine Related NormsDay 35Two items: How would you describe most people's opinion of using nicotine? and Thinking about the people who are important to you, how would you describe their opinion on using nicotine? with five-point Likert scale responses ranging from very negative (1) to very positive (5). Higher scores indicate positive norms of using nicotine.

Countries

United States

Participant flow

Recruitment details

This study enrolled adults who currently smoke cigarettes daily from the Philadelphia, PA region. The last participant completed on June 20, 2024.

Pre-assignment details

Of 99 participants screened eligible between 3/1/2022 and 6/20/2024, 75% (N = 74) were randomized to one of the four study conditions.

Participants by arm

ArmCount
Control: Delayed Control Messaging + Normal Nicotine Content Cigarettes
After completing a 7-day baseline period, participants will receive normal nicotine content cigarettes, but will not view nicotine messaging until the final study session.
18
Experimental: Delayed Control Messaging + Reduced Nicotine Content Cigarettes
After completing a 7-day baseline period, participants will receive reduced nicotine content cigarettes, but will not view nicotine messaging until the final study session.
19
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content Cigarettes
After completing a 7-day baseline period, participants will view nicotine corrective messaging at each in-person session and receive normal nicotine content cigarettes.
17
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content Cigarettes
After completing a 7-day baseline period, participants will view nicotine corrective messaging at each in-person session and receive reduced nicotine content cigarettes.
20
Total74

Withdrawals & dropouts

PeriodReasonFG000FG001FG002FG003
Overall StudyLost to Follow-up0436
Overall StudyNot Interested1101
Overall StudyOut of area0001
Overall StudyPI decision1000
Overall StudySignificant Non-Compliance0100
Overall StudyUnable to adhere to study protocol0200

Baseline characteristics

CharacteristicTotalControl: Delayed Control Messaging + Normal Nicotine Content CigarettesExperimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesExperimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesExperimental: Nicotine Corrective Messaging + Reduced Nicotine Content Cigarettes
Age, Continuous49.1 years
STANDARD_DEVIATION 12.6
45.9 years
STANDARD_DEVIATION 11.9
49.6 years
STANDARD_DEVIATION 14.1
51.2 years
STANDARD_DEVIATION 12.4
49.8 years
STANDARD_DEVIATION 12.2
Cigarettes per Day13.9 cigarettes per day
STANDARD_DEVIATION 6.4
12.6 cigarettes per day
STANDARD_DEVIATION 4.6
14.7 cigarettes per day
STANDARD_DEVIATION 6.3
13.0 cigarettes per day
STANDARD_DEVIATION 6.5
15.0 cigarettes per day
STANDARD_DEVIATION 8
Ethnicity (NIH/OMB)
Hispanic or Latino
6 Participants2 Participants0 Participants1 Participants3 Participants
Ethnicity (NIH/OMB)
Not Hispanic or Latino
67 Participants15 Participants19 Participants16 Participants17 Participants
Ethnicity (NIH/OMB)
Unknown or Not Reported
1 Participants1 Participants0 Participants0 Participants0 Participants
Race (NIH/OMB)
American Indian or Alaska Native
0 Participants0 Participants0 Participants0 Participants0 Participants
Race (NIH/OMB)
Asian
1 Participants1 Participants0 Participants0 Participants0 Participants
Race (NIH/OMB)
Black or African American
18 Participants4 Participants6 Participants4 Participants4 Participants
Race (NIH/OMB)
More than one race
3 Participants1 Participants1 Participants0 Participants1 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
0 Participants0 Participants0 Participants0 Participants0 Participants
Race (NIH/OMB)
Unknown or Not Reported
0 Participants0 Participants0 Participants0 Participants0 Participants
Race (NIH/OMB)
White
52 Participants12 Participants12 Participants13 Participants15 Participants
Sex/Gender, Customized
Sex: Female, Male
Female
24 Participants6 Participants6 Participants4 Participants8 Participants
Sex/Gender, Customized
Sex: Female, Male
Male
49 Participants12 Participants13 Participants12 Participants12 Participants
Sex/Gender, Customized
Sex: Female, Male
Refused
1 Participants0 Participants0 Participants1 Participants0 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
EG002
affected / at risk
EG003
affected / at risk
deaths
Total, all-cause mortality
8 / 164 / 114 / 1410 / 12
other
Total, other adverse events
8 / 164 / 114 / 1410 / 12
serious
Total, serious adverse events
1 / 160 / 110 / 140 / 12

Outcome results

Primary

Nicotine Beliefs

Nicotine belief measures will be assessed by participant self-report and comprised of four broad constructs (nicotine beliefs, NRT beliefs, e-cigarette beliefs, and RNC cigarette beliefs). Nicotine beliefs relate specifically to its addictive nature, nicotine as a cause of cancer, and the role of nicotine in the health harms and cancer caused by smoking. The product-specific constructs (i.e., NRT, e-cigarette, RNC cigarette) include items related to the addictiveness of the product and the perceived health risks of the product compared to regular cigarettes. Three items assessing nicotine false beliefs (range 3-11), 6 items assessing nicotine replacement therapy (NRT) false beliefs (range 4-20), 4 items assessing e-cigarette false beliefs (range 2-14), 11 items assessing reduced nicotine content (RNC) cigarettes false beliefs (range 14-45), and two items assessing beliefs about additive-free and organic tobacco products. Higher scale scores indicate a higher number of false beliefs.

Time frame: Day 35

ArmMeasureGroupValue (MEDIAN)Dispersion
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesNicotine BeliefsNicotine False Beliefs (range 3-11)7.5 score on a scaleStandard Deviation 2.6
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesNicotine BeliefsNRT False Beliefs (range 4-20)10.8 score on a scaleStandard Deviation 1.8
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesNicotine BeliefsE-Cigarette False Beliefs (range 2-14)9.6 score on a scaleStandard Deviation 2.3
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesNicotine BeliefsReduced Nicotine Content Cigarette False Beliefs (range 14-45)31.3 score on a scaleStandard Deviation 6
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesNicotine BeliefsNRT False Beliefs (range 4-20)10.1 score on a scaleStandard Deviation 3.1
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesNicotine BeliefsE-Cigarette False Beliefs (range 2-14)9.4 score on a scaleStandard Deviation 2.5
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesNicotine BeliefsReduced Nicotine Content Cigarette False Beliefs (range 14-45)31.6 score on a scaleStandard Deviation 5
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesNicotine BeliefsNicotine False Beliefs (range 3-11)8.1 score on a scaleStandard Deviation 2.4
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesNicotine BeliefsE-Cigarette False Beliefs (range 2-14)8.3 score on a scaleStandard Deviation 2.8
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesNicotine BeliefsNRT False Beliefs (range 4-20)10.3 score on a scaleStandard Deviation 2.8
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesNicotine BeliefsReduced Nicotine Content Cigarette False Beliefs (range 14-45)26.6 score on a scaleStandard Deviation 7.2
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesNicotine BeliefsNicotine False Beliefs (range 3-11)5.3 score on a scaleStandard Deviation 1.9
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesNicotine BeliefsReduced Nicotine Content Cigarette False Beliefs (range 14-45)24.2 score on a scaleStandard Deviation 5.5
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesNicotine BeliefsNRT False Beliefs (range 4-20)8.7 score on a scaleStandard Deviation 1.5
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesNicotine BeliefsNicotine False Beliefs (range 3-11)4.8 score on a scaleStandard Deviation 2.2
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesNicotine BeliefsE-Cigarette False Beliefs (range 2-14)8.2 score on a scaleStandard Deviation 2.4
p-value: 0.0008ANOVA
Secondary

Carbon Monoxide (CO)

Carbon monoxide (CO; measured in parts per million \[ppm\]) is a measure of toxicant exposure. Two measures assess daily CO exposure (collected at the onset of each session) and CO boost - the change in CO values before and after smoking a cigarette - estimates smoke exposure due to smoking an individual cigarette.

Time frame: Day 35

ArmMeasureGroupValue (MEAN)Dispersion
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesCarbon Monoxide (CO)Daily CO Exposure14.9 Parts per millionStandard Deviation 7
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesCarbon Monoxide (CO)CO Boost5.6 Parts per millionStandard Deviation 4
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesCarbon Monoxide (CO)CO Boost4.3 Parts per millionStandard Deviation 2.5
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesCarbon Monoxide (CO)Daily CO Exposure12.4 Parts per millionStandard Deviation 6
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesCarbon Monoxide (CO)Daily CO Exposure15.6 Parts per millionStandard Deviation 11
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesCarbon Monoxide (CO)CO Boost5.1 Parts per millionStandard Deviation 3.1
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesCarbon Monoxide (CO)Daily CO Exposure15.8 Parts per millionStandard Deviation 9.9
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesCarbon Monoxide (CO)CO Boost6.4 Parts per millionStandard Deviation 2.2
p-value: 0.4208ANOVA
Secondary

Daily Cigarette Consumption

Daily cigarette consumption will be assessed by participant self-report and verified through collection of spent filters.

Time frame: Day 35

ArmMeasureValue (MEAN)Dispersion
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesDaily Cigarette Consumption13.1 cigarettes per dayStandard Deviation 4.6
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesDaily Cigarette Consumption12.5 cigarettes per dayStandard Deviation 6.2
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesDaily Cigarette Consumption13.4 cigarettes per dayStandard Deviation 6.7
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesDaily Cigarette Consumption13.5 cigarettes per dayStandard Deviation 6.7
p-value: 0.9804ANOVA
Secondary

Number of Participants With Intention to Use Tobacco/Nicotine Products

Participants will provide subjective ratings for four items assessing intention to use tobacco cigarettes, e-cigarettes, NRT, and RNC cigarettes during the next 12 months. Adapted from PhenX Toolkit- Susceptibility to Tobacco Products, response options Definitely Yes; Probably Yes; Probably Not; Definitely Not. Outcomes reported for participants reporting Definitely Yes or Probably Yes to each item.

Time frame: Day 35

ArmMeasureGroupValue (NUMBER)
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsE-Cigarette/Vape3 participants
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsNicotine Replacement Product4 participants
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsLow Nicotine Cigarette8 participants
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsCigarette16 participants
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsNicotine Replacement Product2 participants
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsLow Nicotine Cigarette2 participants
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsCigarette11 participants
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsE-Cigarette/Vape1 participants
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsLow Nicotine Cigarette4 participants
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsNicotine Replacement Product3 participants
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsCigarette14 participants
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsE-Cigarette/Vape5 participants
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsCigarette11 participants
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsNicotine Replacement Product5 participants
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsE-Cigarette/Vape1 participants
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesNumber of Participants With Intention to Use Tobacco/Nicotine ProductsLow Nicotine Cigarette5 participants
p-value: 0.245Chi-squared
Secondary

Puff Duration

Total puff duration, the sum of all puff durations per cigarette, will be collected using a standardized video scoring procedure. Participants will be video recorded while smoking each lab cigarette in order to collect smoking topography data.

Time frame: Day 35

ArmMeasureValue (MEAN)Dispersion
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesPuff Duration18.3 SecondsStandard Deviation 6.3
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesPuff Duration21.5 SecondsStandard Deviation 12
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesPuff Duration17.3 SecondsStandard Deviation 7.9
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesPuff Duration18.4 SecondsStandard Deviation 7.9
p-value: 0.6579ANOVA
Secondary

Subjective Cigarette Ratings

Participants will provide subjective ratings of the strength and satisfaction for cigarettes smoked at Day 35 using a 100 mm Visual Analogue Scale (VAS). Anchors are item-specific (strength: 0 = very weak, 100 = very strong), with lower scores indicating less favorable ratings.

Time frame: Day 35

Population: The analytic sample differs from the overall sample due to item non-response.

ArmMeasureGroupValue (MEAN)Dispersion
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesSubjective Cigarette RatingsSatisfaction61.5 units on a scaleStandard Deviation 22.6
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesSubjective Cigarette RatingsStrength61.6 units on a scaleStandard Deviation 21.2
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesSubjective Cigarette RatingsStrength53.2 units on a scaleStandard Deviation 28.4
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesSubjective Cigarette RatingsSatisfaction36.4 units on a scaleStandard Deviation 30.6
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesSubjective Cigarette RatingsSatisfaction55.1 units on a scaleStandard Deviation 27
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesSubjective Cigarette RatingsStrength61.7 units on a scaleStandard Deviation 24.5
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesSubjective Cigarette RatingsSatisfaction36.3 units on a scaleStandard Deviation 22.1
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesSubjective Cigarette RatingsStrength36.6 units on a scaleStandard Deviation 27.3
p-value: 0.0235ANOVA
Secondary

Tobacco Use

Description Number of days used tobacco in the past 30 days. Days used summed across eight different nicotine/tobacco products (e.g., tobacco cigarettes, e-cigarettes, cigars, NRT, RNC cigarettes).

Time frame: Day 35

ArmMeasureValue (MEAN)Dispersion
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesTobacco Use30.1 DaysStandard Deviation 0.9
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesTobacco Use29.2 DaysStandard Deviation 4.9
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesTobacco Use28.4 DaysStandard Deviation 6.1
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesTobacco Use29.9 DaysStandard Deviation 0.3
p-value: 0.6396ANOVA
Other Pre-specified

Attitudes About Nicotine

Three items on nicotine-related attitudes using semantic differentials across five-point Likert scales. 'Using Nicotine is:' Safe (1) - Dangerous (5); Positive (1) - Negative (5); Good (1) - Bad (5).

Time frame: Day 35

ArmMeasureGroupValue (MEAN)Dispersion
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesAttitudes About NicotineSafe to Dangerous4.2 score on a scaleStandard Deviation 0.9
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesAttitudes About NicotineGood to Bad4.3 score on a scaleStandard Deviation 0.8
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesAttitudes About NicotinePositive to Negative4.1 score on a scaleStandard Deviation 0.9
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesAttitudes About NicotineSafe to Dangerous4.1 score on a scaleStandard Deviation 1.3
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesAttitudes About NicotineGood to Bad4.5 score on a scaleStandard Deviation 0.8
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesAttitudes About NicotinePositive to Negative4.3 score on a scaleStandard Deviation 0.9
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesAttitudes About NicotinePositive to Negative4.1 score on a scaleStandard Deviation 1
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesAttitudes About NicotineSafe to Dangerous3.6 score on a scaleStandard Deviation 1.2
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesAttitudes About NicotineGood to Bad4.2 score on a scaleStandard Deviation 0.9
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesAttitudes About NicotineSafe to Dangerous3.6 score on a scaleStandard Deviation 1.2
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesAttitudes About NicotineGood to Bad3.7 score on a scaleStandard Deviation 1
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesAttitudes About NicotinePositive to Negative4.0 score on a scaleStandard Deviation 1
p-value: 0.2304ANOVA
Other Pre-specified

Behavioral Control

One item assessing confidence to resist smoking cigarettes when others are smoking (1=not at all confident to 4=very confident).

Time frame: Day 35

ArmMeasureValue (MEAN)Dispersion
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesBehavioral Control2.4 Score on a ScaleStandard Deviation 1.2
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesBehavioral Control1.7 Score on a ScaleStandard Deviation 0.9
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesBehavioral Control2.3 Score on a ScaleStandard Deviation 1.3
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesBehavioral Control2.5 Score on a ScaleStandard Deviation 1.1
p-value: 0.3564ANOVA
Other Pre-specified

Nicotine Related Norms

Two items: How would you describe most people's opinion of using nicotine? and Thinking about the people who are important to you, how would you describe their opinion on using nicotine? with five-point Likert scale responses ranging from very negative (1) to very positive (5). Higher scores indicate positive norms of using nicotine.

Time frame: Day 35

ArmMeasureGroupValue (MEAN)Dispersion
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesNicotine Related NormsMost People2.3 Score on a Likert ScaleStandard Deviation 1
Control: Delayed Control Messaging + Normal Nicotine Content CigarettesNicotine Related NormsPeople who are important to you2.4 Score on a Likert ScaleStandard Deviation 1
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesNicotine Related NormsPeople who are important to you2.3 Score on a Likert ScaleStandard Deviation 1.1
Experimental: Delayed Control Messaging + Reduced Nicotine Content CigarettesNicotine Related NormsMost People2.3 Score on a Likert ScaleStandard Deviation 0.8
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesNicotine Related NormsMost People2.5 Score on a Likert ScaleStandard Deviation 1.1
Experimental: Nicotine Corrective Messaging + Normal Nicotine Content CigarettesNicotine Related NormsPeople who are important to you2.5 Score on a Likert ScaleStandard Deviation 0.9
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesNicotine Related NormsMost People2.0 Score on a Likert ScaleStandard Deviation 0.7
Experimental: Nicotine Corrective Messaging + Reduced Nicotine Content CigarettesNicotine Related NormsPeople who are important to you2.5 Score on a Likert ScaleStandard Deviation 0.8
p-value: 0.6057ANOVA

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026