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The Effect of Sweet Flavoring on the Rewarding and Reinforcing Value of Cigarillo Use Among Young Adults

The Effect of Sweet Flavoring on the Rewarding and Reinforcing Value of Cigarillo Use Among Young Adults

Status
Completed
Phases
Early Phase 1
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT05092919
Acronym
FLAV
Enrollment
95
Registered
2021-10-26
Start date
2021-09-14
Completion date
2023-05-31
Last updated
2024-05-17

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Cigar Smoking, Tobacco Use

Brief summary

This within-subjects study aims to evaluate the subjective rewarding value, the relative reinforcing value, and the absolute reinforcing value of sweet flavored cigarillos across three separate laboratory visits among 86 young adults (ages 18-24 years old) who have previously smoked \> 10 or more cigarillos in their lifetime.

Interventions

OTHERFlavor

Sweet flavored vs. non-flavored cigarillos.

Sponsors

University of Pennsylvania
Lead SponsorOTHER

Study design

Allocation
NA
Intervention model
SINGLE_GROUP
Primary purpose
BASIC_SCIENCE
Masking
NONE

Eligibility

Sex/Gender
ALL
Age
18 Years to 24 Years
Healthy volunteers
Yes

Inclusion criteria

1. Able to communicate fluently in English (i.e. speaking, writing, and reading). 2. Male and female young adults who are between 18 and 24 years of age who have used \> 10 cigarillos in their lifetime. 3. Not currently undergoing smoking cessation treatment or planning to quit smoking cigarettes within the next 30 days. 4. Plan to live in the area for the duration of the study. 5. Willing to use study-provided cigarillos during three laboratory visits. 6. Capable of giving written informed consent, which includes compliance with the requirements and restrictions listed in the combined consent and HIPAA form.

Exclusion criteria

Smoking Behavior 1. Use of less than 10 cigarillos in lifetime 2. Current enrollment or plans to enroll in a tobacco cessation program over the duration of the study. 3. Current use of nicotine replacement therapy or other smoking cessation medication. Alcohol and Drug 1. History of substance abuse (other than nicotine dependence) in the past 12 months and/or currently receiving medical treatment for substance abuse. Counseling and support groups (e.g. Alcoholics Anonymous and Narcotics Anonymous) will not be considered medical treatment for the purposes of this protocol. 2. Current alcohol consumption that exceeds 25 standard drinks/week. 3. Breath alcohol reading (BrAC) greater than .000 at Laboratory Visit 1. 4. Use of e-cigarettes on \>5 days in the past 30 days. Medical 1. Women, including all individuals assigned as female at birth, who are pregnant, breast feeding, or planning a pregnancy over the duration of the study period. 2. Serious or unstable disease within the past year (e.g. cancer, heart disease). Applicable conditions will be evaluated on a case-by-case basis by the Principal Investigator. Psychiatric 1. Lifetime history of schizophrenia or psychosis 2. Lifetime history of a suicide attempt. 3. Current use of medications used to treat mood, such as depression or anxiety. 1. Individuals will be excluded if they take psychotropic medications that may impact laboratory assessments of nicotine/flavoring reward and reinforcement. 2. Participants with a history of depression or anxiety will not be excluded- however, participants who are currently taking any medications used to treat these will be ineligible to participate. 3. Participants who are not currently taking these medications but are receiving treatment such as therapy or counseling will be eligible to participate. 4. Current or recent use of anti-psychotic medications. General Exclusion 1. Past, current, anticipated, or pending enrollment in another research program over the study period that could potentially impact subject safety, study data, and/or the study design as determined by the Principal Investigator. 2. Any medical condition, illness, disorder, adverse event (AE), or concomitant medication that could compromise participant safety or significantly impact study performance as determined by the Principal Investigator. Subjects may be deemed ineligible for any of the aforementioned reasons at any point throughout the study, as well as during the initial telephone screen. 3. Significant non-compliance with protocol and/or study design as determined by the Principal Investigator. Subjects may be deemed ineligible at any point throughout the study.

Design outcomes

Primary

MeasureTime frameDescription
Subjective Rewarding Value of Cigarillo FlavoringLaboratory visit 1 (Day 1, 1.5 hours)Subjective rewarding value of cigarillo flavoring will be measured with the Cigarette Evaluation Scale (CES) adapted for cigarillo use. The CES is an 11 item Likert-format (1=not at all to 7=extremely) self-report instrument with established validity and reliability (α \> .80). The investigators will focus on the sum of the two-item satisfaction subscale (Was it satisfying? and Did it taste good?) to calculate the subjective rewarding value. The minimum possible score is 2 and the maximum is 14. Higher scores denote greater subjective rewarding value. Primary Outcome measured at visit 1.
Relative Reinforcing Value of Cigarillo FlavoringLaboratory visit 2 (Day 2, 2 hours)Relative reinforcing value of cigarillo flavoring will be measured with a validated choice paradigm, evaluating the preference for sweet flavored (the cigarillo with the highest rewarding value measured in visit 1) relative to non-flavored cigarillos. The reinforcement schedule in the non-flavored cigarillo remained constant at a fixed ratio FR-25, while the reinforcement schedule for the sweet-flavored cigarillo increased with a progressive ratio schedule of PR-25x over 10 trials. RRVF will be defined by the breakpoint (highest trial completed across 10 trials to earn puffs for sweet flavored versus non-flavored cigarillos). Higher breakpoints indicate a greater relative reinforcing value. Primary Outcome measured at visit 2.
Absolute Reinforcing Value of Cigarillo FlavoringLaboratory visit 3 (Day 3, 2.5 hours)Absolute reinforcing value of cigarillo flavoring is operationalized as the number of sweet flavored versus non-flavored cigarillo puffs consumed during the ad libitum smoking session. A research assistant will videotape, monitor, and count the number of cigarillo puffs taken during the 90-minute period. The primary comparison is the amount of consumption (puffs) of the sweet flavored (determined at visit 1) versus non-flavored cigarillo. A greater number of puffs indicates a higher absolute reinforcing value. Primary Outcome measured at visit 3.

Countries

United States

Participant flow

Participants by arm

ArmCount
Flavor
Either a sweet-flavored or a non-flavored cigarillo Flavor: Sweet flavored vs. non-flavored cigarillos.
86
Total86

Withdrawals & dropouts

PeriodReasonFG000
Overall StudyLost to Follow-up7
Overall StudyWithdrawal by Subject2

Baseline characteristics

CharacteristicFlavor
Advertising Exposure3.24 units on a scale
STANDARD_DEVIATION 1.21
Age, Continuous22.23 years
STANDARD_DEVIATION 1.57
Blunt Use
Frequent
36 Participants
Blunt Use
Infrequent
41 Participants
Blunt Use
Never
9 Participants
Cigarette Use
Frequent
22 Participants
Cigarette Use
Infrequent
43 Participants
Cigarette Use
Never
21 Participants
Cigarillo Dependence1.71 units on a scale
STANDARD_DEVIATION 2.26
Cigarillo Flavor Preference
Flavored
63 Participants
Cigarillo Flavor Preference
Non-flavored
23 Participants
Cigarillo Use
Frequent
28 Participants
Cigarillo Use
Infrequent
58 Participants
E-cigarette Use
Frequent
16 Participants
E-cigarette Use
Infrequent
51 Participants
E-cigarette Use
Never
19 Participants
Flavored Risk Perceptions1.41 units on a scale
STANDARD_DEVIATION 0.61
Race/Ethnicity, Customized
Black/African American
29 Participants
Race/Ethnicity, Customized
Other
24 Participants
Race/Ethnicity, Customized
White/Caucasian
33 Participants
Receives Marketing Promotions12 Participants
Sex: Female, Male
Female
23 Participants
Sex: Female, Male
Male
63 Participants

Adverse events

Event typeEG000
affected / at risk
deaths
Total, all-cause mortality
0 / 86
other
Total, other adverse events
1 / 86
serious
Total, serious adverse events
0 / 86

Outcome results

Primary

Absolute Reinforcing Value of Cigarillo Flavoring

Absolute reinforcing value of cigarillo flavoring is operationalized as the number of sweet flavored versus non-flavored cigarillo puffs consumed during the ad libitum smoking session. A research assistant will videotape, monitor, and count the number of cigarillo puffs taken during the 90-minute period. The primary comparison is the amount of consumption (puffs) of the sweet flavored (determined at visit 1) versus non-flavored cigarillo. A greater number of puffs indicates a higher absolute reinforcing value. Primary Outcome measured at visit 3.

Time frame: Laboratory visit 3 (Day 3, 2.5 hours)

ArmMeasureGroupValue (MEAN)
FlavorAbsolute Reinforcing Value of Cigarillo FlavoringSweet flavored40.88 puffs
FlavorAbsolute Reinforcing Value of Cigarillo FlavoringNon-flavored23.12 puffs
Primary

Relative Reinforcing Value of Cigarillo Flavoring

Relative reinforcing value of cigarillo flavoring will be measured with a validated choice paradigm, evaluating the preference for sweet flavored (the cigarillo with the highest rewarding value measured in visit 1) relative to non-flavored cigarillos. The reinforcement schedule in the non-flavored cigarillo remained constant at a fixed ratio FR-25, while the reinforcement schedule for the sweet-flavored cigarillo increased with a progressive ratio schedule of PR-25x over 10 trials. RRVF will be defined by the breakpoint (highest trial completed across 10 trials to earn puffs for sweet flavored versus non-flavored cigarillos). Higher breakpoints indicate a greater relative reinforcing value. Primary Outcome measured at visit 2.

Time frame: Laboratory visit 2 (Day 2, 2 hours)

ArmMeasureGroupValue (MEAN)
FlavorRelative Reinforcing Value of Cigarillo FlavoringNon-flavored3.66 trials
FlavorRelative Reinforcing Value of Cigarillo FlavoringSweet flavored6.34 trials
Primary

Subjective Rewarding Value of Cigarillo Flavoring

Subjective rewarding value of cigarillo flavoring will be measured with the Cigarette Evaluation Scale (CES) adapted for cigarillo use. The CES is an 11 item Likert-format (1=not at all to 7=extremely) self-report instrument with established validity and reliability (α \> .80). The investigators will focus on the sum of the two-item satisfaction subscale (Was it satisfying? and Did it taste good?) to calculate the subjective rewarding value. The minimum possible score is 2 and the maximum is 14. Higher scores denote greater subjective rewarding value. Primary Outcome measured at visit 1.

Time frame: Laboratory visit 1 (Day 1, 1.5 hours)

ArmMeasureGroupValue (MEAN)Dispersion
FlavorSubjective Rewarding Value of Cigarillo FlavoringCitrus Jazz4.03 score on a scaleStandard Deviation 1.47
FlavorSubjective Rewarding Value of Cigarillo FlavoringCream3.63 score on a scaleStandard Deviation 1.42
FlavorSubjective Rewarding Value of Cigarillo FlavoringNon-flavored3.30 score on a scaleStandard Deviation 1.61

Source: ClinicalTrials.gov · Data processed: Feb 5, 2026