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QuitBet Phase II: A Digital Social Game That Pays You to Stop Smoking

QuitBet Phase II: A Digital Social Game That Pays You to Stop Smoking

Status
Completed
Phases
Unknown
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT05075213
Enrollment
245
Registered
2021-10-12
Start date
2021-11-01
Completion date
2024-07-27
Last updated
2026-02-27

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Smoking Cessation

Brief summary

This study is a randomized controlled trial (RCT) of QuitBet, a digital contingency management program for smoking cessation. QuitBet combines social gaming elements with participant-funded financial incentives in the form of a deposit contract. QuitBet "players" deposit (called the "bet") a specified amount of their own money into the game's "pot." All "winners" who achieve the game's goal split the pot equally, such that their bet is fully refunded plus they receive extra money from the forfeited bets of players who did not meet the goal. Participants (N = 550) will be randomly assigned to QuitBet or QuitBet-NS (deposit contract only, no social elements). All participants will be offered a second game after their first game (up to 8 weeks total game duration) and will be asked to complete a survey after each game and at 1 and 4 months after the end of the second game (3 and 6 months after the start of their first game). The study will compare QuitBet vs. QuitBet-NS on smoking behavior outcomes and examine potential mediators of outcomes such as motivation, engagement, and satisfaction.

Interventions

BEHAVIORALcontingency management (deposit contract)

Participants will deposit $30 of their own money to play QuitBet. Participants will submit a CO test once per day between the hours of noon and 11:59pm. Participants whose CO test is 6ppm or lower (indicating no smoking) on at least 24 of 26 days between day 3-28 of the game will be declared winners and split the pot of deposited money. Participants who submit at least 21 CO tests, regardless of the result, will be entered into a raffle to win a prize worth $75.

BEHAVIORALleaderboard and social feed

Participants will have access to a discussion board on which participants can post and respond to messages to each other. Also, a game host will post educational information about smoking cessation and serve as a discussion moderator.

BEHAVIORALsmoking cessation resource list

Participants will have access to a list of smoking cessation resources

Sponsors

WayBetter, Inc.
Lead SponsorINDUSTRY
Hennepin Healthcare Research Institute
CollaboratorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
TREATMENT
Masking
NONE

Eligibility

Sex/Gender
ALL
Age
21 Years to No maximum
Healthy volunteers
No

Inclusion criteria

1. Sufficient English fluency to complete study procedures 2. At least 21 years of age 3. U.S. resident of any state 4. currently smokes at least 5 cigarettes per day 5. has an email address 6. has a mailing address at which they can receive packages 7. owns an Internet-connected Apple iPhone or Android smartphone that is compatible with QuitBet 8. willing to deposit $30 via PayPal or a credit card 9. willing to receive financial incentives earned during QuitBet via PayPal or in a paper check sent by mail

Design outcomes

Primary

MeasureTime frameDescription
Number of Participants Who Reported no Cigarette Smoking During the Past 7 Days6 months after the start date of their first QuitBet gameAt 6 month follow-up, participant reported no smoking during the past 7 days (survey question: "Have you smoked a cigarette, even just a puff, during the past 7 days?" with answer choices of "yes" or "no" - participant responded "no").

Secondary

MeasureTime frameDescription
Number of Participants Who Choose to Play a Second Game4 weeks after the start date of their first QuitBet game (end of game), when they were given the option to join a second gameNumber of participants who chose to play a second QuitBet game
Cigarettes Per Day During the Past 7 Days6 months after the start of their first QuitBet gameAt 6 month follow up, the number of cigarettes the participant reported smoking during the previous 7 days (survey respondents only). In the 6 month follow-up survey, participants were first asked "Have you smoked a cigarette, even just a puff, during the past 7 days?" (yes/no answer choice). Participants who answered "no" were counted as smoking 0 cigarettes in this analysis. Participants who answered "yes" were then asked to report how many cigarettes they smoked on each day during the past week (day 1 being this day last week, day 2, day 3, day 4, day 5, day 6, day 7 being yesterday). The average of the 7 days was used in this analysis.
Number of Participants Who Used Smoking Cessation Medication6 month period beginning with the start of their first QuitBet gameNumber of participants who reported use of any smoking cessation medication (including any form of nicotine replacement therapy, buproprion, or varencline) at any time during their participation in the study, from the start of their first QuitBet game until the last follow-up 6 months later

Countries

United States

Contacts

PRINCIPAL_INVESTIGATORJamie Rosen

WayBetter, Inc.

Baseline characteristics

Characteristic
Age, Continuous44.9 years
STANDARD_DEVIATION 12.4
Cigarettes smoked per day13.5 cigarettes per day
STANDARD_DEVIATION 7.6
Ethnicity (NIH/OMB)
Hispanic or Latino
9 Participants
Ethnicity (NIH/OMB)
Not Hispanic or Latino
124 Participants
Ethnicity (NIH/OMB)
Unknown or Not Reported
3 Participants
Race (NIH/OMB)
American Indian or Alaska Native
4 Participants
Race (NIH/OMB)
Asian
5 Participants
Race (NIH/OMB)
Black or African American
8 Participants
Race (NIH/OMB)
More than one race
11 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
2 Participants
Race (NIH/OMB)
Unknown or Not Reported
4 Participants
Race (NIH/OMB)
White
88 Participants
Region of Enrollment
United States
245 participants
Sex/Gender, Customized
Gender
Female
91 Participants
Sex/Gender, Customized
Gender
Male
31 Participants
Sex/Gender, Customized
Gender
Non-binary
1 Participants
Sex/Gender, Customized
Gender
Unknown
0 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
deaths
Total, all-cause mortality
0 / 1090 / 136
other
Total, other adverse events
0 / 1090 / 136
serious
Total, serious adverse events
0 / 1091 / 136

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 28, 2026