Tobacco Dependence, Tobacco Use
Conditions
Keywords
Modified Risk Tobacco Products, Information Recall, Tobacco, Tobacco Use, Social Media
Brief summary
This study is to understand how the presentation of information on social media influences processing and recall of information, particularly in relation to modified risk tobacco products. Participants will see a social media site where either (a) the topic of discussion varies between each post or (b) posts on the same topic are grouped together. They will then be asked to recall information about the posts they saw on the site.
Interventions
BEHAVIORALMixed-Presentation of Content
Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic. In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.
Sponsors
Food and Drug Administration (FDA)
University of Pennsylvania
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
BASIC_SCIENCE
Masking
SINGLE (Subject)
Intervention model description
Participants are assigned to one of two between-group conditions: either receiving a high mixed presentation of content in the social media feed (where the topic varies from post to post), or a low mix of presentation of content in the social media feed (where the topic does not vary). Additionally, two further between-subject groups will be created by independently examining effects among current and former smokers.
Eligibility
Sex/Gender
ALL
Age
18 Years to No maximum
Healthy volunteers
Yes
Inclusion criteria
* Must be a current or former smoker
Exclusion criteria
\-
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Recall of precise information | During experiment | Binary outcome as to whether the individual can recognize the specific text from a social media post as having appeared or not appeared on the social media site. |
| Recall of general information | During experiment | Binary outcome as to whether the individual can recognize the content from a social media post as having appeared or not appeared on the social media site, but not necessarily the specific wording used. |
| Recall of source category | During experiment | Binary outcome as to whether the individual can recognize the type of source (e.g. government/media) that presented a piece of information on the social media site. |
| Recall of precise source | During experiment | Binary outcome as to whether the individual can recognize the exact source that presented a piece of information on the social media site. |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Attention paid during use of the site (self-report) | During experiment | A series of questions pertaining attention paid during use of the social media site. These are then combined into a single self-report measure. |
| Belief of heated tobacco safety | During experiment | Measure of how safe the individual believes heated tobacco is in comparison to cigarette use. |
| Attention paid during use of the site (behavioral) | During experiment | Time spent consuming relevant posts on the social media site between conditions. |
| Attitude towards smoking cessation | During experiment | Change in the interest in smoking between the pre- and post-test among current smokers. Measured with one self-report item. |
| Attitude towards novel tobacco products | During experiment | Attitude/interest in trying alternative tobacco products (e.g. e-cigarettes, heated tobacco) in the post-test. |
Countries
United States
Outcome results
None listed