Health Behavior
Conditions
Keywords
health insurance enrollment
Brief summary
This randomized evaluation used behaviorally-informed letters to increase health insurance take-up on the Affordable Care Act (ACA) Marketplaces.
Detailed description
During Open Enrollment Periods for the ACA Marketplaces, qualifying individuals can purchase health insurance plans through the Federal Health Insurance Marketplace (FHIM). As of early February 2015, many people had visited HealthCare.gov and started an online account, but not yet selected a plan. The Department of Health and Human Services (HHS), in collaboration with the Office of Evaluation Sciences (OES), developed and sent letters to assist these individuals with completing their enrollment before the deadline. To evaluate the effect of the letters, the team used a randomized controlled trial.
Interventions
BEHAVIORALLetter intervention
Letter intervention
Sponsors
Office of Evaluation Sciences
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
OTHER
Masking
NONE
Eligibility
Sex/Gender
ALL
Healthy volunteers
No
Inclusion criteria
* Those with an English language preference; those who had not enrolled in an ACA plan as of early February 2015
Exclusion criteria
* Those with a Spanish language preference This intervention was a program evaluation and did not go through Human Subjects Protection Review.
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Percent of individuals enrolling in an ACA plan by the end of the Open Enrollment period. | Two weeks | Percent of individuals enrolling in an ACA plan during the observation period. |
Outcome results
None listed