Social Media and Breastfeeding Self Efficacy

The Effect of Social Media Based Support on Breastfeeding Self-efficacy of Women: A Randomized Controlled Trial

Status

Completed

Phases

Study type

Interventional

Source

ClinicalTrials.gov

Registry ID

NCT04929717

Enrollment

Registered

2021-06-18

Start date

2019-10-01

Completion date

2020-12-31

Last updated

2021-06-18

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Breastfeeding

Keywords

breastfeeding self-efficacy, breastfeeding support, social media, WhatsApp

Brief summary

This study aimed to determine the effect of breastfeeding support on women's breastfeeding self-efficacy via social media. This study was conducted maternity unit at a state hospital in Turkey. Education and consulting about breastfeeding were given via WhatsApp application to women in the intervention group. Women in the control group receive only routine breastfeeding training.

Detailed description

The research was conducted as a randomized controlled trial. The stratified and permutation block randomization methods were used in the study. The personal information form and BSES-SF were administered to women in the hospital before the intervention. Breastfeeding education and counseling were provided via social media (WhatsApp) to support women for breastfeeding and to ensure the continuity of breastfeeding in the postpartum period. Breastfeeding education was given to women in the first four weeks after discharge from the hospital. The control group received the routine breastfeeding postpartum educational training given to all women by healthcare personnel as part of the hospital procedures. Except for routine breastfeeding training, no intervention was applied to the control group.

Interventions

OTHERBreastfeeding education and counseling

Breastfeeding education was applied for four weeks.

OTHERRoutine postpartum breastfeeding training included in the hospital procedure

The routine breastfeeding postpartum educational training given to all women by healthcare personnel as part of the hospital procedures.

Study design

Allocation

RANDOMIZED

Intervention model

PARALLEL

Primary purpose

SUPPORTIVE_CARE

Masking

SINGLE (Subject)

Eligibility

Sex/Gender

FEMALE

Age

18 Years to 49 Years

Healthy volunteers

Yes

Inclusion criteria

* being primipara * being 18 years of age or older * using the WhatsApp social media application * having a newborn with a weight of 2500 grams and above * agreeing to participate in the study

Exclusion criteria

* being multiparity * having a physical or mental health problem that would prevent breastfeeding * preterm labor (before 37 weeks) * difficult labor * either mother or baby having a health problem after birth * mother's substance use (drug, smoking or alcohol)

Design outcomes

Primary

Measure	Time frame	Description
The Breastfeeding Self-Efficacy Scale-Short Form (BSES-SF)	Baseline	The scale consists of 14 questions and is a five-point Likert type. The lowest score of 14 points and the highest of 70 points are obtained from the scale. The higher the score indicates a higher self-efficacy perception.

Countries

Turkey (Türkiye)

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026