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Do Video Materials Help Parents to Support Infant Development?

A Randomised Controlled Trial to Evaluate the Efficacy of BBC Education's Tiny Happy People Content in Supporting Infant Language Development.

Status
UNKNOWN
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT04919343
Enrollment
435
Registered
2021-06-09
Start date
2021-09-14
Completion date
2023-05-31
Last updated
2022-04-20

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Language Development

Keywords

Vocabulary, socioeconomic status, Parenting, language, parent-child interaction, self-efficacy, infancy

Brief summary

The aim of this project is to assess whether video materials from the BBC Tiny Happy People (THP) campaign are effective in terms of improving the language skills of socioeconomically disadvantaged children before they start school. This project will also look at how useable the service is for parents in terms of acceptability, effects on self-efficacy and implementation of advice.

Detailed description

The current study will evaluate BBC Education's Tiny Happy People initiative (https://www.bbc.co.uk/tiny-happy-people) which seeks to reduce the impact of social and economic disadvantage on children's language skills before they arrive at primary school. BBC Education have created videos for parents and other caregivers with information about child development, tips and activities as well as other content of interest. The aim of the evaluation is to find out how parents feel about the materials and whether the videos promote a) caregiver confidence at 12, 18 and 24 months, b) caregiver-infant interaction at 12, 18 and 24 months and c) child language at 18 and 24 months. The primary outcome is expressive vocabulary size at 17-18 months. Families with 4- to 9-month-old infants who would like to take part will be randomly allocated either to a language support group or a physical health active control group and sent short, age-appropriate advice videos by text message three times a month until their children are 18 months old (with follow up videos for children until the age of 2 years where possible given study time limits).

Interventions

BEHAVIORALBBC Education Tiny Happy People videos

This intervention involves regular texting of BBC Education Tiny Happy People videos to parents

BEHAVIORALPhysical health control intervention

This intervention involves regular texting of publicly available videos about supporting infant physical and dental health to parents

Sponsors

University of Liverpool
CollaboratorOTHER
University of Manchester
CollaboratorOTHER
University of Melbourne
CollaboratorOTHER
University of Sheffield
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
BASIC_SCIENCE
Masking
QUADRUPLE (Subject, Caregiver, Investigator, Outcomes Assessor)

Eligibility

Sex/Gender
ALL
Age
4 Months to 9 Months
Healthy volunteers
Yes

Inclusion criteria

Families must: * be raising their child as a monolingual English speaker (at least 80% of the language they hear in the home is English) * have a postcode in deciles 1-5 of the Office of National Statistics Index of Multiple Deprivation * have access to the internet and a device to watch videos (via smart phone) Infants must: * be full term * have a healthy birthweight

Exclusion criteria

Neither caregivers nor infants must have any significant known physical, mental or learning disability

Design outcomes

Primary

MeasureTime frameDescription
18 month expressive vocabulary2 months. Parents will complete the report within 2 months of the infant turning 18 months old.Infant expressive vocabulary, assessed using the communicative development inventory (CDI) at 18 months

Secondary

MeasureTime frameDescription
Caregiver responsive behaviour at 12, 18 and 24 monthsMeasures will be collected within 2 months of the child turning 12, 18 and 24 monthsParents willing and able to upload a 5-minute video of a play time with their child will have the option to do so. A researcher will code the video using the PaRRis rating scale.
Caregiver self-efficacy at 12, 18 and 24 monthsMeasures will be collected within 2 months of the child turning 12, 18 and 24 monthsParents will be sent a self-efficacy questionnaire to complete in the format of a qualtrics survey, via SMS text message at each time point. Questions will focus on how parents feel about their parenting in general and supporting their child's language development and physical health.
24 month expressive vocabulary3 months. Parents will complete the report within 3 months of the infant turning 24 months old.Infant expressive vocabulary, assessed using the communicative development inventory (CDI) at 24 months

Other

MeasureTime frameDescription
Intervention uptake - number of video links that were clicked onClicking on a video link within one month of it being sentParents will be sent regular text messages with links to videos with information about supporting child language or physical health. We will take % of links clicked as a fidelity measure. We will check whether parents were more likely to click though to these links in one condition or the other and run a Complier Average Causal Effect analysis.

Countries

United Kingdom

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026