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Use of Construal Level Theory to Inform Messaging to Increase Vaccination Against COVID-19

Use of Construal Level Theory to Inform Messaging to Increase Vaccination Against COVID-19

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT04871776
Enrollment
3671
Registered
2021-05-04
Start date
2022-02-18
Completion date
2022-08-17
Last updated
2024-01-16

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Covid19, Vaccine Refusal

Brief summary

This study aims to increase uptake of the COVID booster vaccine through messaging informed by Construal Level Theory. Patients in the Mass General Brigham (MGB) health system aged 18 and older who are eligible for the COVID booster vaccine, but who have not yet received a dose at the time of an upcoming primary care clinic visit, will be randomized to one of three messaging arms: 1) why messaging, 2) how messaging, or 3) standard of care (usual care). Messages will be sent via the electronic patient portal a few days in advance of their office visit. The primary outcome will be the rate of booster vaccination at the targeted visit. The secondary outcome will be the rate of receipt of a COVID booster vaccine within 6 weeks of the targeted visit. Subgroup analyses to assess for any association of patient characteristics with intervention responsiveness will be exploratory.

Interventions

BEHAVIORALMessaging informed by construal level theory

Messages are informed by construal level theory, which suggests that emphasizing why elicits more abstract thinking, or high-level construals, and can induce an emotional mindset, which could challenge an individual's sense of identity, autonomy, or political preferences. Conversely, emphasizing how is more cognitive and evokes concrete thinking, or low-level construals, and encourages a planning or implementation mindset, which may be better for encouraging vaccine uptake.

BEHAVIORALUsual Care

Usual messaging sent by Mass General Brigham

Sponsors

National Institute on Aging (NIA)
CollaboratorNIH
Brigham and Women's Hospital
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
HEALTH_SERVICES_RESEARCH
Masking
SINGLE (Outcomes Assessor)

Eligibility

Sex/Gender
ALL
Age
18 Years to No maximum
Healthy volunteers
No

Inclusion criteria

* Patients in the Mass General Brigham system * Aged 18 and older * Are eligible for the COVID booster vaccine but have not received a dose at time of upcoming primary care clinic visit

Exclusion criteria

* Documented allergy to a COVID vaccine or its components * Home address outside of Massachusetts * Did not receive full set of primary COVID-19 vaccination series

Design outcomes

Primary

MeasureTime frameDescription
Number of Participants Who Received a Booster Vaccination Through the Targeted Visit2-5 daysNumber of participants who received one dose of a COVID booster vaccine between randomization through the date of the scheduled visit, determined through electronic health records.

Secondary

MeasureTime frameDescription
Number of Participants Who Received a Booster Vaccination Within 6 Weeks of the Targeted Visit6 weeks after the target visitNumber of participants who received one dose of a COVID booster vaccine between randomization through 6 weeks after the targeted visit, determined through electronic health records.

Countries

United States

Participant flow

Pre-assignment details

The three patient deaths reported here occurred after randomization but before the study intervention could be administered, and so are excluded from primary analyses. In addition, 3 patients were excluded from the primary analysis for not meeting eligibility criteria. Thus the primary analysis consisted of 3665 patients.

Participants by arm

ArmCount
Why Messaging
In this arm, patients will be sent an electronic patient portal message a few days in advance of their office visit. Messages will focus on reasons to get the COVID booster vaccine, including protecting self and loved ones or the idea of herd immunity. Messaging informed by construal level theory: Messages are informed by construal level theory, which suggests that emphasizing why elicits more abstract thinking, or high-level construals, and can induce an emotional mindset, which could challenge an individual's sense of identity, autonomy, or political preferences. Conversely, emphasizing how is more cognitive and evokes concrete thinking, or low-level construals, and encourages a planning or implementation mindset, which may be better for encouraging vaccine uptake.
1,199
How Messaging
In this arm, patients will be sent an electronic patient portal message a few days in advance of their office visit. How messages will focus on the details of obtaining a vaccination at MGB, what to expect, and how to prepare for the visit. Messaging informed by construal level theory: Messages are informed by construal level theory, which suggests that emphasizing why elicits more abstract thinking, or high-level construals, and can induce an emotional mindset, which could challenge an individual's sense of identity, autonomy, or political preferences. Conversely, emphasizing how is more cognitive and evokes concrete thinking, or low-level construals, and encourages a planning or implementation mindset, which may be better for encouraging vaccine uptake.
1,249
Usual Care
In this arm, patients will not receive any additional message about their upcoming visit, beyond what they already receive by the health system. Usual Care: Usual messaging sent by Mass General Brigham
1,217
Total3,665

Withdrawals & dropouts

PeriodReasonFG000FG001FG002
Overall StudyDeath after randomization but before intervention could have been administered021
Overall StudyDid not meet eligibility criteria111

Baseline characteristics

CharacteristicTotalUsual CareHow MessagingWhy Messaging
Age, Continuous53.5 years
STANDARD_DEVIATION 17.3
53.40 years
STANDARD_DEVIATION 16.96
53.80 years
STANDARD_DEVIATION 17.36
53.23 years
STANDARD_DEVIATION 17.46
Baseline vaccinations, N(%)
Ever received a zoster vaccine *if age >50)
1025 participants322 participants374 participants329 participants
Baseline vaccinations, N(%)
Ever received pneumonia vaccine (if age >65)
878 participants285 participants306 participants287 participants
Baseline vaccinations, N(%)
Flu shot in the past year
1661 participants537 participants582 participants542 participants
Baseline vaccinations, N(%)
Tetanus vaccine in last 10 years
2944 participants985 participants997 participants962 participants
Ethnicity (NIH/OMB)
Hispanic or Latino
975 Participants329 Participants322 Participants324 Participants
Ethnicity (NIH/OMB)
Not Hispanic or Latino
2367 Participants768 Participants830 Participants769 Participants
Ethnicity (NIH/OMB)
Unknown or Not Reported
323 Participants120 Participants97 Participants106 Participants
Race (NIH/OMB)
American Indian or Alaska Native
3 Participants0 Participants2 Participants1 Participants
Race (NIH/OMB)
Asian
148 Participants51 Participants48 Participants49 Participants
Race (NIH/OMB)
Black or African American
264 Participants99 Participants91 Participants74 Participants
Race (NIH/OMB)
More than one race
49 Participants17 Participants17 Participants15 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
0 Participants0 Participants0 Participants0 Participants
Race (NIH/OMB)
Unknown or Not Reported
993 Participants332 Participants325 Participants336 Participants
Race (NIH/OMB)
White
2208 Participants718 Participants766 Participants724 Participants
Sex: Female, Male
Female
2166 Participants736 Participants733 Participants697 Participants
Sex: Female, Male
Male
1499 Participants481 Participants516 Participants502 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
EG002
affected / at risk
deaths
Total, all-cause mortality
2 / 1,2002 / 1,2521 / 1,219
other
Total, other adverse events
0 / 1,1990 / 1,2490 / 1,217
serious
Total, serious adverse events
0 / 1,1990 / 1,2490 / 1,217

Outcome results

Primary

Number of Participants Who Received a Booster Vaccination Through the Targeted Visit

Number of participants who received one dose of a COVID booster vaccine between randomization through the date of the scheduled visit, determined through electronic health records.

Time frame: 2-5 days

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Why MessagingNumber of Participants Who Received a Booster Vaccination Through the Targeted Visit164 Participants
How MessagingNumber of Participants Who Received a Booster Vaccination Through the Targeted Visit146 Participants
Usual CareNumber of Participants Who Received a Booster Vaccination Through the Targeted Visit166 Participants
Comparison: We used generalized estimating equations with a logit link function and binary-distributed errors, adjusting for clinic-day clustering and including clinic as an adjustment variable for all models. This analysis is otherwise unadjusted.95% CI: [0.67, 1.14]
Comparison: We used generalized estimating equations with a logit link function and binary-distributed errors, adjusting for clinic-day clustering and including clinic as an adjustment variable for all models. This analysis is otherwise unadjusted.95% CI: [0.81, 1.28]
Comparison: We used generalized estimating equations with a logit link function and binary-distributed errors, adjusting for clinic-day clustering and including clinic as an adjustment variable for all models. This analysis is otherwise unadjusted.95% CI: [0.96, 1.51]
Secondary

Number of Participants Who Received a Booster Vaccination Within 6 Weeks of the Targeted Visit

Number of participants who received one dose of a COVID booster vaccine between randomization through 6 weeks after the targeted visit, determined through electronic health records.

Time frame: 6 weeks after the target visit

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
Why MessagingNumber of Participants Who Received a Booster Vaccination Within 6 Weeks of the Targeted Visit264 Participants
How MessagingNumber of Participants Who Received a Booster Vaccination Within 6 Weeks of the Targeted Visit231 Participants
Usual CareNumber of Participants Who Received a Booster Vaccination Within 6 Weeks of the Targeted Visit265 Participants
Comparison: We used generalized estimating equations with a logit link function and binary-distributed errors, adjusting for clinic-day clustering and including clinic as an adjustment variable for all models. This analysis is otherwise unadjusted.95% CI: [0.67, 1.01]
Comparison: We used generalized estimating equations with a logit link function and binary-distributed errors, adjusting for clinic-day clustering and including clinic as an adjustment variable for all models. This analysis is otherwise unadjusted.95% CI: [0.87, 1.23]
Comparison: We used generalized estimating equations with a logit link function and binary-distributed errors, adjusting for clinic-day clustering and including clinic as an adjustment variable for all models. This analysis is otherwise unadjusted.95% CI: [1.06, 1.49]

Source: ClinicalTrials.gov · Data processed: Feb 10, 2026