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Use of Airtime Timing to Improve Interactive Voice Response Surveys in Bangladesh and Uganda

A Randomized Controlled Trial of Varying Airtime Incentive Timing to Improve Interactive Voice Response (IVR) Survey Performance in Bangladesh and Uganda

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT04513236
Enrollment
2287
Registered
2020-08-14
Start date
2017-03-26
Completion date
2017-11-01
Last updated
2023-05-10

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Noncommunicable Diseases, Surveys and Questionnaires

Keywords

mobile phone surveys, interactive voice response, incentive

Brief summary

This study evaluates the effect of two different airtime incentive timings on interactive voice response (IVR) survey cooperation, response, refusal and contact rates, as compared to a control group, in Bangladesh and Uganda.

Detailed description

Using random digit dialing sampling techniques, the study randomized RDD participants to one of three airtime incentive timings, some of all of that incentive being contingent on their completing the noncommunicable disease risk factor survey. This mobile phone survey was sent as an interactive voice response (IVR). In IVR surveys, participants use their touch tone key pad to answer pre-recorded questions. (i.e. If you are male, press 1; if you are female, press 2). This study was conducted in both Bangladesh and Uganda.

Interventions

OTHERPre-survey incentive

An incentive of is given in the form of airtime to motivate participants to complete the survey. Participants were sent 0.1X before the were sent a mobile phone survey and an additional 1X after completing the survey.

OTHERPost-survey incentive

An incentive in the form of airtime to motivate participants to complete the survey. Participants were given Bangladeshi Taka or Ugandan Shillings worth of certain airtime for completing the survey.

Sponsors

Makerere University
CollaboratorOTHER
Institute of Epidemiology, Disease Control and Research
CollaboratorOTHER
Johns Hopkins Bloomberg School of Public Health
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
OTHER
Masking
SINGLE (Outcomes Assessor)

Intervention model description

Participants were randomized to one of three airtime incentive timings: 1) no incentive; 2) 0.1X incentive received before the IVR noncommunicable disease risk factor survey is sent, followed by 1X incentive upon completing the survey; or 3) 1X incentive received upon completing the survey.

Eligibility

Sex/Gender
ALL
Age
18 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

* Access to a mobile phone * Greater or equal to 18 years of age * In Bangladesh, conversant in either English or Bangla language. In Uganda, conversant in either Luo, Luganda, Runyakitara, or English languages.

Exclusion criteria

* Less than 18 years of age

Design outcomes

Primary

MeasureTime frameDescription
Cooperation Rate #1Through study completion, an average of one monthAs defined by American Association for Public Opinion Research, cooperation rate is defined as I/(I+P+R) where I is complete interviews, P is partial interviews, and R is refusals and breakoffs.
Response Rate #4Through study completion, an average of one monthAs defined by American Association for Public Opinion Research, response rate is defined as (I+P)/(I+P+R+eU) where I is complete interviews, P is partial interviews, R is refusals and breakoffs, and eU is the estimated eligible proportion of unknowns

Secondary

MeasureTime frameDescription
Refusal Rate #2Through study completion, an average of one monthAs defined by American Association for Public Opinion Research, refusal rate is defined as (R)/(I+P+R+eU) where R is refusals and breakoffs, I is complete interviews, P is partial interviews, and eU is the estimated eligible proportion of unknowns
Contact Rate #2Through study completion, an average of one monthAs defined by American Association for Public Opinion Research, contact rate is defined as (I+P+R)/(I+P+R+eU) where I is complete interviews, P is partial interviews, R is refusals and breakoffs, and eU is the estimated eligible proportion of unknowns

Countries

Bangladesh, Uganda

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026