Urinary Incontinence
Conditions
Keywords
female, advertising, urinary incontinence, social media, search engine, internet, quality of life, feasibility studies
Brief summary
The investigators will compare whether advertisements on Google or Facebook are more effective to reach women in the Pacific Northwest about treatment options for urinary incontinence through the American Urogynecologic Society's patient education website, VoicesForPFD.org. The investigators hypothesize there is no difference in the overall population engagement between these two platforms due to anticipated higher reach through Facebook based on user characteristics but higher engagement through Google due to higher user interest on this platform.
Detailed description
The investigators will conduct a comparative ecological study to compare effectiveness of two different targeted digital outreach platforms to engage women at risk for urinary incontinence in the Pacific Northwest. Counties in Oregon, Washington, Idaho will be randomized to receive advertisements for the American Urogynecologic Society's patient education website (domain VoicesForPFD.org) via either Google or Facebook. The investigators will use advertising campaigns developed specifically for this purpose. Through website analytics measuring advertisement clicks and census population data, the investigators will estimate utilization rates of the website for each county among the target population of middle-aged women to determine if one platform is more effective than the other for this topic and population.
Interventions
OTHERFacebook Advertisements
Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Facebook Ads when triggered by user characteristics indicating elevated risk of female urinary incontinence.
OTHERGoogle Advertisements
Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Google Ads when triggered by keywords relevant to female urinary incontinence.
Sponsors
Oregon Health and Science University
Study design
Observational model
ECOLOGIC_OR_COMMUNITY
Time perspective
PROSPECTIVE
Eligibility
Sex/Gender
ALL
Healthy volunteers
Yes
Inclusion criteria
\- Internet user in Idaho, Oregon, or Washington states
Exclusion criteria
* Identified geographic location outside Idaho, Oregon, or Washington states * Users identified by the advertising platforms as male.
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| Population website engagement | Through study completion, up to 4 months in duration from the start of advertising | Number of website visits per capita through study advertisements. |
Secondary
| Measure | Time frame | Description |
|---|---|---|
| Impressions due to advertisements | Through study completion, up to 4 months in duration from the start of advertising | Number of advertisement views per capita of the study advertisements. |
| Website users due to advertisements | Through study completion, up to 4 months in duration from the start of advertising | Number of new users per capita coming to the VoicesForPFD.org website through study advertisements. |
Countries
United States
Outcome results
None listed