Baby Friendly Initiative Implementation: Maternity Staff Experiences

Barriers, Challenges and Facilitators for the Unicef Baby Friendly Initiative (BFI): A Qualitative Study of Maternity Staff Experiences

Status

Completed

Phases

Unknown

Study type

Observational

Source

ClinicalTrials.gov

Registry ID

NCT04395703

Enrollment

Registered

2020-05-20

Start date

2020-10-27

Completion date

2021-10-11

Last updated

2022-04-08

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Experience, Life

Keywords

Staff experience,barriers,challenges,facilitators

Brief summary

This qualitative, case study will explore the experiences of maternity staff in England when implementing the World Health Organisation and Unicef Baby Friendly Initiative (BFI) standards within a maternity organisation.

Detailed description

A range of maternity staff over 4 UK NHS hospitals will be recruited and interviewed by one chief investigator regarding their experiences of working with the BFI standards in their daily professional practice.

Interventions

OTHERInterviews and focus groups

Unstructured and semi-structured interviews with open ended questions.

Study design

Observational model

COHORT

Time perspective

PROSPECTIVE

Eligibility

Sex/Gender

ALL

Age

18 Years to 99 Years

Healthy volunteers

Yes

Inclusion criteria

* Maternity staff who have had training in and with experience of working with the BFI. * Senior neonatal staff working in the maternity unit. * Maternity unit management. * Staff in specialised infant feeding roles at local hospitals. * Student midwives on placement at main study hospital site. * English speaking.

Exclusion criteria

* Maternity staff with no BFI experience. * Medical staff. * Community maternity staff. * Community nurses and health visitors. * Student nurses.

Design outcomes

Primary

Measure	Time frame	Description
To identify barriers to the successful implementation of Unicef Baby Friendly Initiative within a maternity organisation.	2 years	The aim is to identify themes regarding barriers that are in place when implementing policies into maternity organisations. These will be developed into recommendations which managers and policy makers can utilise to enable change management.
To identify challenges to the successful implementation of Unicef Baby Friendly Initiative within a maternity organisation.	2 years	The aim is to identify themes regarding the challenges that are in place when implementing policies into maternity organisations. These will be developed into recommendations which managers and policy makers can utilise to enable change management.
To identify what facilitates the successful implementation of Unicef Baby Friendly Initiative within a maternity organisation.	2 years	The aim is to identify themes regarding the facilitators when implementing the Unicef Baby Friendly Initiative into maternity organisations. These will be developed into recommendations which managers and policy makers can utilise to enable change management.

Countries

United Kingdom

Outcome results

None listed

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026