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COVID-19 Health Messaging to Underserved Communities

COVID-19 Health Messaging to Underserved Communities

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT04371419
Enrollment
14267
Registered
2020-05-01
Start date
2020-05-13
Completion date
2020-05-26
Last updated
2021-07-27

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Coronavirus

Brief summary

Recent data have shown that covid19 is disproportionately infecting and killing African Americans and Latinx people in the United States. The aim of the study is to determine which messages are most effective at increasing knowledge and changing behaviors that can protect individuals and their communities from the virus. To accomplish this aim, we plan to recruit approximately 20,000 Hispanic and African-American individuals and randomly assign them to videos that vary either the sender or the framing of the message, while providing the relevant public health information.

Detailed description

The following procedures will be followed. The research subjects will participate online. 1. Doctors from MGH who express interest in participating will record messages according to our scripts (US Doctors Script African American, US Doctors Script Latinx). They will be instructed to film several different versions each. 2. We will recruit a sample of Latinx and African American study participants from across the country through Lucid, an online survey firm that has access to a large subject pool. 3. Participants will first read a consent script and give us their informed consent (US Doctors Messaging Consent) 4. Participants will then navigate through the following steps 1. Brief demographics survey questions (US Doctors Messaging Survey) 2. Videos 1 and 2: Introduction, Acknowledgement, Social Distancing (US Doctors Script African American, US Doctors Script Latinx). Individuals in the control group will not see videos. 3. Beliefs survey questions (US Doctors Messaging Survey) 4. Video 3: Masks (US Doctors Script African American, US Doctors Script Latinx). Again, individuals in the control group will not see a video here. 5. Main outcomes survey (US Doctors Messaging Survey) 6. Control group is shown a version of all 3 videos at end (US Doctors Script African American, US Doctors Script Latinx). 5. The video messages each participant in one of the treatment groups sees will be randomized on the following dimensions. The different versions are clearly demarcated in the US Doctors Scripts document. 1. Racial or ethnic identity of the doctor delivering the messages: concordant vs. discordant identity to the subject. 2. Whether the message includes an acknowledgment of elephant in the room issues for each target group: trust in the medical system or fear of deportation. 3. Whether the social distancing component of the message is delivered by Dr. Birx of the CDC or recorded by the MGH physicians. 4. Whether individuals are given information about how representative individuals perceive mask wearers of color. This information comes from results of our nationally representative pilot survey. 5. Some individuals in a control group will only see messages after all surveying has been completed.

Interventions

BEHAVIORALMessaging

o The video messages each participant in one of the treatment groups sees will be randomized on the following dimensions. The different versions are clearly demarcated in the US Doctors Scripts document. * Racial or ethnic identity of the doctor delivering the messages: concordant vs. discordant identity to the subject. * Whether the message includes an acknowledgment of elephant in the room issues for each target group: trust in the medical system or fear of deportation. * Whether the social distancing component of the message is delivered by Dr. Birx of the CDC or recorded by the MGH physicians. * Whether individuals are given information about how representative individuals perceive mask wearers of color. This information comes from results of our nationally representative pilot survey. * Some individuals in a control group will see messages later.

Sponsors

Massachusetts General Hospital
CollaboratorOTHER
Stanford University
CollaboratorOTHER
Yale University
CollaboratorOTHER
Massachusetts Institute of Technology
CollaboratorOTHER
Harvard University
CollaboratorOTHER
National Bureau of Economic Research, Inc.
Lead SponsorOTHER

Study design

Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION
Masking
NONE

Eligibility

Sex/Gender
ALL
Age
18 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

Hispanic and African-American adult individuals, men and women - oversample of those with less completed education

Exclusion criteria

children, those who do not identify as above

Design outcomes

Primary

MeasureTime frameDescription
Incidence Rate for Knowledge Gaps: Control vs. Any InterventionThe outcome was measured immediately following the intervention in the 15-minute baseline survey.Incidence rate for knowledge gaps is the count of knowledge gaps divided by the maximum possible count: 7
Incidence Rate for Information-seeking Behavior: Control vs. Any InterventionThe outcome was measured immediately following the intervention in the 15-minute baseline survey.Incidence rate for Information-seeking behavior is the count of links demanded divided by the maximum possible count: 10
Incidence Rate for Knowledge Gaps by InterventionThe outcome was measured immediately following the intervention in the 15-minute baseline survey.Incidence rate for knowledge gaps is the count of knowledge gaps divided by the maximum possible count: 7
Incidence Rate for Information-seeking Behavior by InterventionThe outcome was measured immediately following the intervention in the 15-minute baseline survey.Incidence rate for Information-seeking behavior is the count of links demanded divided by the maximum possible count: 10

Countries

United States

Participant flow

Recruitment details

Individuals were recruited throughout the United States by the survey company Lucid from 13 May to 26 May 2020. Only persons aged 18 years or older and self-identifying as Black or Latinx were eligible.

Pre-assignment details

The trial sample was enrolled from 13 May 2020 through 26 May 2020. Of 35,987 persons screened, 20,925 were eligible for participation (15,062 who would have been eligible were excluded because the demographic quotas were met); 5,450 individuals did not consent or failed both basic attention checks, and 1,208 left the survey before randomization. Out of 14,267 participants enrolled and randomized,123 participants did not answer one or more baseline questions and were excluded from analysis.

Participants by arm

ArmCount
Study Participants - Control
Study participants who are assigned to a pure control group
1,617
Study Participants - Any Intervention
Study participants who are assigned to any intervention groups
12,527
Total14,144

Baseline characteristics

CharacteristicStudy Participants - Any InterventionStudy Participants - ControlTotal
Age, Continuous38.9 years
STANDARD_DEVIATION 15.2
39.16 years
STANDARD_DEVIATION 15.6
38.93 years
STANDARD_DEVIATION 15.3
Education index4.57 scores on a scale
STANDARD_DEVIATION 1.5
4.53 scores on a scale
STANDARD_DEVIATION 1.5
4.56 scores on a scale
STANDARD_DEVIATION 1.5
Hispanic origin
Argentina
74 Participants8 Participants82 Participants
Hispanic origin
Colombia
97 Participants8 Participants105 Participants
Hispanic origin
Cuba
208 Participants22 Participants230 Participants
Hispanic origin
Ecuador
38 Participants9 Participants47 Participants
Hispanic origin
El Salvador
76 Participants8 Participants84 Participants
Hispanic origin
Guatemala
40 Participants3 Participants43 Participants
Hispanic origin
Mexican, Mexican American, Chicano
3271 Participants387 Participants3658 Participants
Hispanic origin
Nicaragua
19 Participants5 Participants24 Participants
Hispanic origin
Other country
608 Participants73 Participants681 Participants
Hispanic origin
Panama
20 Participants2 Participants22 Participants
Hispanic origin
Peru
55 Participants8 Participants63 Participants
Hispanic origin
Puerto Rico
57 Participants6 Participants63 Participants
Hispanic origin
Spain
189 Participants27 Participants216 Participants
Hispanic origin
Venezuela
50 Participants9 Participants59 Participants
Household size3.21 person
STANDARD_DEVIATION 1.7
3.23 person
STANDARD_DEVIATION 1.7
3.22 person
STANDARD_DEVIATION 1.7
Likely to run out of money because of COVID-196531 Participants875 Participants7406 Participants
Race/Ethnicity, Customized
African American
7725 Participants1042 Participants8767 Participants
Race/Ethnicity, Customized
Latinx
4802 Participants575 Participants5377 Participants
Region of Enrollment
United States
12527 participants1617 participants14144 participants
Sex: Female, Male
Female
7169 Participants943 Participants8112 Participants
Sex: Female, Male
Male
5358 Participants674 Participants6032 Participants
Stratum
Female, age ≤44 y, central
2444 Participants327 Participants2771 Participants
Stratum
Female, age ≤44 y, coastal
1787 Participants223 Participants2010 Participants
Stratum
Female, age ≥45 y, central
1784 Participants229 Participants2013 Participants
Stratum
Female, age ≥45 y, coastal
1154 Participants164 Participants1318 Participants
Stratum
Male, age ≤44 y, central
2009 Participants268 Participants2277 Participants
Stratum
Male, age ≤44 y, coastal
1740 Participants199 Participants1939 Participants
Stratum
Male, age ≥45 y, central
885 Participants111 Participants996 Participants
Stratum
Male, age ≥45 y, coastal
724 Participants96 Participants820 Participants
Trouble paying for food4592 Participants558 Participants5150 Participants

Adverse events

Event typeEG000
affected / at risk
EG001
affected / at risk
EG002
affected / at risk
EG003
affected / at risk
EG004
affected / at risk
EG005
affected / at risk
EG006
affected / at risk
EG007
affected / at risk
EG008
affected / at risk
EG009
affected / at risk
EG010
affected / at risk
EG011
affected / at risk
EG012
affected / at risk
EG013
affected / at risk
EG014
affected / at risk
EG015
affected / at risk
EG016
affected / at risk
deaths
Total, all-cause mortality
0 / 7840 / 7910 / 7800 / 7780 / 7770 / 7880 / 7830 / 7880 / 7790 / 7800 / 7820 / 7900 / 7790 / 7860 / 7810 / 7810 / 1,617
other
Total, other adverse events
0 / 7840 / 7910 / 7800 / 7780 / 7770 / 7880 / 7830 / 7880 / 7790 / 7800 / 7820 / 7900 / 7790 / 7860 / 7810 / 7810 / 1,617
serious
Total, serious adverse events
0 / 7840 / 7910 / 7800 / 7780 / 7770 / 7880 / 7830 / 7880 / 7790 / 7800 / 7820 / 7900 / 7790 / 7860 / 7810 / 7810 / 1,617

Outcome results

Primary

Incidence Rate for Information-seeking Behavior by Intervention

Incidence rate for Information-seeking behavior is the count of links demanded divided by the maximum possible count: 10

Time frame: The outcome was measured immediately following the intervention in the 15-minute baseline survey.

Population: Each intervention indicated in Arm/Group Title was indeed an arm that included each sub arm of different types of message that we tested Arm A against Arm B, or vice versa, and pre-specified in our study protocol and analysis plan to combine arms for analysis. Arms A and B are indicated in each Arm/Group Title.

ArmMeasureValue (MEAN)
Study Participants - ControlIncidence Rate for Information-seeking Behavior by Intervention0.336 proportion of links
Study Participants - Any InterventionIncidence Rate for Information-seeking Behavior by Intervention0.353 proportion of links
Intervention 2: Video 2 Recorded by MGH Physician/Dr. Birx of the CDC - MGH Physician (Arm A)Incidence Rate for Information-seeking Behavior by Intervention0.343 proportion of links
Intervention 2: Video 2 Recorded by MGH Physician/Dr. Birx of the CDC - Dr. Birx of the CDC (Arm B)Incidence Rate for Information-seeking Behavior by Intervention0.348 proportion of links
Intervention 3: Received Acknowledgment of Discrimination - No (Arm A)Incidence Rate for Information-seeking Behavior by Intervention0.346 proportion of links
Intervention 3: Received Acknowledgment of Discrimination - Yes (Arm B)Incidence Rate for Information-seeking Behavior by Intervention0.341 proportion of links
Intervention 4: Received Acknowledgment of Economic Inequalities - No (Arm A)Incidence Rate for Information-seeking Behavior by Intervention0.344 proportion of links
Intervention 4: Received Acknowledgment of Economic Inequalities - Yes (Arm B)Incidence Rate for Information-seeking Behavior by Intervention0.345 proportion of links
Intervention 5: Received Information About Social Perception - No (Arm A)Incidence Rate for Information-seeking Behavior by Intervention0.345 proportion of links
Intervention 5: Received Information About Social Perception - Yes (Arm B)Incidence Rate for Information-seeking Behavior by Intervention0.344 proportion of links
Primary

Incidence Rate for Information-seeking Behavior: Control vs. Any Intervention

Incidence rate for Information-seeking behavior is the count of links demanded divided by the maximum possible count: 10

Time frame: The outcome was measured immediately following the intervention in the 15-minute baseline survey.

Population: Any intervention was indeed an arm that included each sub arm of different types of message that we tested against a control and pre-specified in our study protocol and analysis plan to combine arms for analysis.

ArmMeasureValue (MEAN)
Study Participants - ControlIncidence Rate for Information-seeking Behavior: Control vs. Any Intervention0.335 proportion of links
Study Participants - Any InterventionIncidence Rate for Information-seeking Behavior: Control vs. Any Intervention0.344 proportion of links
Primary

Incidence Rate for Knowledge Gaps by Intervention

Incidence rate for knowledge gaps is the count of knowledge gaps divided by the maximum possible count: 7

Time frame: The outcome was measured immediately following the intervention in the 15-minute baseline survey.

Population: Each intervention indicated in Arm/Group Title was indeed an arm that included each sub arm of different types of message that we tested Arm A against Arm B, or vice versa, and pre-specified in our study protocol and analysis plan to combine arms for analysis. Arms A and B are indicated in each Arm/Group Title.

ArmMeasureValue (MEAN)
Study Participants - ControlIncidence Rate for Knowledge Gaps by Intervention0.066 proportion of knowledge gaps
Study Participants - Any InterventionIncidence Rate for Knowledge Gaps by Intervention0.065 proportion of knowledge gaps
Intervention 2: Video 2 Recorded by MGH Physician/Dr. Birx of the CDC - MGH Physician (Arm A)Incidence Rate for Knowledge Gaps by Intervention0.065 proportion of knowledge gaps
Intervention 2: Video 2 Recorded by MGH Physician/Dr. Birx of the CDC - Dr. Birx of the CDC (Arm B)Incidence Rate for Knowledge Gaps by Intervention0.068 proportion of knowledge gaps
Intervention 3: Received Acknowledgment of Discrimination - No (Arm A)Incidence Rate for Knowledge Gaps by Intervention0.066 proportion of knowledge gaps
Intervention 3: Received Acknowledgment of Discrimination - Yes (Arm B)Incidence Rate for Knowledge Gaps by Intervention0.063 proportion of knowledge gaps
Intervention 4: Received Acknowledgment of Economic Inequalities - No (Arm A)Incidence Rate for Knowledge Gaps by Intervention0.066 proportion of knowledge gaps
Intervention 4: Received Acknowledgment of Economic Inequalities - Yes (Arm B)Incidence Rate for Knowledge Gaps by Intervention0.063 proportion of knowledge gaps
Intervention 5: Received Information About Social Perception - No (Arm A)Incidence Rate for Knowledge Gaps by Intervention0.066 proportion of knowledge gaps
Intervention 5: Received Information About Social Perception - Yes (Arm B)Incidence Rate for Knowledge Gaps by Intervention0.065 proportion of knowledge gaps
Primary

Incidence Rate for Knowledge Gaps: Control vs. Any Intervention

Incidence rate for knowledge gaps is the count of knowledge gaps divided by the maximum possible count: 7

Time frame: The outcome was measured immediately following the intervention in the 15-minute baseline survey.

Population: Any intervention was indeed an arm that included each sub arm of different types of message that we tested against a control and pre-specified in our study protocol and analysis plan to combine arms for analysis.

ArmMeasureValue (MEAN)
Study Participants - ControlIncidence Rate for Knowledge Gaps: Control vs. Any Intervention0.085 proportion of knowledge gaps
Study Participants - Any InterventionIncidence Rate for Knowledge Gaps: Control vs. Any Intervention0.065 proportion of knowledge gaps

Source: ClinicalTrials.gov · Data processed: Feb 24, 2026