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IQOS (Non-Cigarette Tobacco Product) Pilot Study

Impact Of IQOS Non-Cigarette Tobacco Product On Reinforcement Value and Use In Current Smokers

Status
Completed
Phases
NA
Study type
Interventional
Source
ClinicalTrials.gov
Registry ID
NCT04357379
Enrollment
10
Registered
2020-04-22
Start date
2020-07-23
Completion date
2020-10-22
Last updated
2021-10-27

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Smoking, Tobacco Use

Brief summary

A novel type of non-cigarette tobacco product was recently approved for sale in the US, the heated tobacco product (HTP) IQOS. IQOS may be less harmful than cigarettes, and there are some reports that it may produce more rewarding subjective effects compared to e-cigarettes. The approval of IQOS provides a unique opportunity to gather preliminary data surrounding IQOS. The goal of this pilot study is to assess the subjective effects and relative reinforcement value of IQOS, including its downstream effects on cigarette smoking. Current smokers will complete a one-week baseline period where they smoke as normal before attending an in-person lab visit. During the in-person lab visit, participants (n=10) will sample a traditional cigarette and a novel IQOS tobacco product. Participants will answer questionnaires about each product they sample and then complete a preference assessment in which they choose between the IQOS and their own cigarette. Finally, participants will take home a tobacco product they sampled to use ad libitum (1-week sampling). During the at-home baseline and sampling weeks, participants will complete electronic daily diaries cataloging their tobacco use. Biomarkers (i.e., expired carbon monoxide, cotinine) will corroborate self-reported indices of use.

Interventions

BEHAVIORALIQOS

Participants will try an IQOS product and then take home the IQOS to sample for one week.

Sponsors

Medical University of South Carolina
Lead SponsorOTHER

Study design

Allocation
NA
Intervention model
SINGLE_GROUP
Primary purpose
PREVENTION
Masking
NONE

Eligibility

Sex/Gender
ALL
Age
21 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

* daily cigarette smoker * interested in using non-cigarette tobacco product * have a smartphone that can receive text messages and has access to the internet or have an e-mail account they check daily (necessary for daily diary completion).

Exclusion criteria

* additional tobacco use criteria * additional medical criteria

Design outcomes

Primary

MeasureTime frameDescription
Number of Participants Who Prefer IQOSLab Visit 2, occurring approximately one week after the initial screening/baseline visitParticipants complete a preference assessment in which they choose between the IQOS or a traditional cigarette in a series of trials. The outcome of this assessment is the number of participants who prefer the IQOS over a traditional cigarette

Secondary

MeasureTime frameDescription
Cigarettes Per DayWeek 2 of studyThe average percent reduction in cigarettes per day observed in Week 2

Countries

United States

Participant flow

Participants by arm

ArmCount
IQOS Group
IQOS: Participants will try an IQOS product and then take home the IQOS to sample for one week.
10
Total10

Baseline characteristics

CharacteristicIQOS Group
Age, Continuous37.6 years
STANDARD_DEVIATION 11
Race (NIH/OMB)
American Indian or Alaska Native
0 Participants
Race (NIH/OMB)
Asian
0 Participants
Race (NIH/OMB)
Black or African American
1 Participants
Race (NIH/OMB)
More than one race
2 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
0 Participants
Race (NIH/OMB)
Unknown or Not Reported
0 Participants
Race (NIH/OMB)
White
7 Participants
Region of Enrollment
United States
10 participants
Sex: Female, Male
Female
2 Participants
Sex: Female, Male
Male
8 Participants

Adverse events

Event typeEG000
affected / at risk
deaths
Total, all-cause mortality
0 / 10
other
Total, other adverse events
3 / 10
serious
Total, serious adverse events
0 / 10

Outcome results

Primary

Number of Participants Who Prefer IQOS

Participants complete a preference assessment in which they choose between the IQOS or a traditional cigarette in a series of trials. The outcome of this assessment is the number of participants who prefer the IQOS over a traditional cigarette

Time frame: Lab Visit 2, occurring approximately one week after the initial screening/baseline visit

ArmMeasureValue (COUNT_OF_PARTICIPANTS)
IQOS GroupNumber of Participants Who Prefer IQOS7 Participants
Secondary

Cigarettes Per Day

The average percent reduction in cigarettes per day observed in Week 2

Time frame: Week 2 of study

ArmMeasureValue (MEAN)Dispersion
IQOS GroupCigarettes Per Day16.1 Percentage reduction in cigs per dayStandard Deviation 32.7

Source: ClinicalTrials.gov · Data processed: Feb 4, 2026