Mukbang
Conditions
Keywords
mukbang, desire to eat
Brief summary
Mukbang is an online eating broadcast where a host (Asian mukbangs generally feature a young and slim female host) consumes a large amount of food while chatting with audiences. Since some dieters watch mukbang to get satiation and control their appetites, the current study is aimed at testing the effect of mukbang on the desire to eat. Two randomized and controlled trails are conducted. The first randomized and controlled trail is conducted online using the Amazon Mturk. Participants (n=286) were randomly assigned to watch one of the following 3 videos: ramen mukbang (n=98), donut mukbang (n=97) and a non-food content video (n=91). The other study is a in person study. Participants (n=234) were randomly assigned to watch one of the following 3 videos: hotpot mukbang (n=79), hotpot cooking show (n=76) and a non-food content video (n=79). The investigators used the self-report survey to test whether the mukbang affects the desire to eat, and participants' satiation and disgust.
Interventions
OTHERwatch food video 1
A 2 minutes video, with food content. The first study used a ramen mukbang here, the second study used a hotpot mukbang.
OTHERwatch food video 2
A 2 minutes video, with food content (different content from video 1). The first study used a donut mukbang here, the second study used a hotpot cooking show here.
OTHERwatch a non-food content video
a 2 minutes video without food content. The first study used a documentary introducing the forbidden city, the second study used a documentary introducing Cornell University.
Sponsors
Cornell University
Study design
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
TREATMENT
Masking
SINGLE (Subject)
Eligibility
Sex/Gender
FEMALE
Age
18 Years to No maximum
Healthy volunteers
Yes
Inclusion criteria
* Female, age at least 18
Exclusion criteria
\-
Design outcomes
Primary
| Measure | Time frame | Description |
|---|---|---|
| satiation | immediately after the intervention (after watching the video) | participants evaluate their satiation level on a scale from -3 to 3. -3 means not satisfied at all, 3 means very satsfied. |
| disgust | immediately after the intervention (after watching the video) | participants evaluate their disgust level on a scale from -3 to 3. -3 means not disgust at all, 3 means very disgust. |
| pre-video desire to eat food | before watching the video. Evaluating the desire to eat was the first step in the study. After reporting this pre-video desire to eat, participants then watched the video. | participants evaluate their desire to eat food on a scale from 0 to 10. 0 means not want to eat food at all, 10 means very want to eat the food. |
| post-video desire to eat food | immediately after watching the video. After watching the video, participants immediately re-evaluated their desire to eat, which is this post-video desire to eat. | participants evaluate their desire to eat food on a scale from 0 to 10. 0 means do not want to eat food at all, 10 means very want to eat the food. |
Countries
United States
Outcome results
None listed